Education story

What are the experiences of New Zealand education you wish others could immediately see and understand?

To help share the story of what makes New Zealand unique, Education New Zealand has developed the New Zealand Education Brand Story.

Launched tonight at the New Zealand International Education Conference 2013 in Christchurch by the Minister for Tertiary Education, Skills and Employment, Steven Joyce, the New Zealand Education Brand Story is a suite of resources you can use to share the distinctive benefits of New Zealand education in an emotionally engaging and inspiring way.

The central messages – all focused around the concept of ‘new’ and being open to the new – are articulated in a captivating two-minute video and associated marketing resources including photographs, logos, branded templates and presentations that you can use when marketing your institution, business, region or the country as a whole.

The idea behind developing these marketing resources is that by first building awareness of New Zealand education internationally – who we are, what we stand for and what we offer as a country – it will pave the way for you to introduce your school, university, business or institution and its distinctive strengths in more detail.

You can access these resources through a new marketing toolkit – The Brand Lab.

 Register online now, at no cost, to have access to these resources which include:

• A photo library – including hundreds of images specific to education in New Zealand

• The New Zealand Education Brand Story video – helping you tell the New Zealand Education Brand Story in an expressive and engaging way

• Web banners, online ads and social media posts – content you can readily use on the many digital platforms available across the world

• Event signage, brochures and publications – branded resources and content to boost your marketing efforts

• Branded templates – put your information in to our branded templates, clearly identifying them as part of the wider ‘ThinkNew’ brand family

We encourage you to sign up to our International Education Newsletter to receive updates about new materials as they are added to The Brand Lab over time.