15 October 2015 at 9:00 am
Enhancements to Study In New Zealand website
Since going live in 2013, studyinnewzealand.com has become an increasingly popular source of information for students interested in finding out more about New Zealand’s education offerings. Visitors to StudyinNewZealand.com have grown by 83 percent, from 1.8 million in 2013/14 to 3.3 million in 2014/15.
As the audience has been steadily building, we’ve also been working to enhance the student experience, by adding more relevant content and improving the navigability of the site.
Expanded translations
One of the exciting recent developments has been content translation, with students from China, Viet Nam and Thailand now able to access translated versions of most of the site in their native language. The global home page and ‘Get Started’ sections will be updated and translated soon.
The translated content is accessed by selecting the drop down menu under the ‘International’ tab at the top right of the website, as per the screen grab below.
We’re sharing the good news via our hugely popular agent and social media channels, so how about doing the same and giving your Chinese, Thai and Vietnamese students the opportunity to get the lowdown on studying in New Zealand in their own language?
We’ll keep you updated when further translations are rolled out.
New content
Another enhancement to studyinnewzealand.com is our recently-established blog.
Having a modern audience-driven blog is a highly-effective way of connecting with our audiences in an authentic and trustworthy way, and will be one of the cornerstones of our content marketing strategy.
The blog gives prospective international students the chance to explore what it’s like to study and live in New Zealand, through the eyes of current and former students.
To make it as easy as possible for students to identify and access the content that’s of most interest to them, the experiences are arranged in the following sections: ‘Student Life’, ‘Travel and Adventure’, ‘Working while Studying’, and ‘How-tos and tips’ .
We’re aiming for 90 percent of the blog content to be student-generated, with additional content coming from key influencers, such as guest lecturers, our NZ Inc partners where appropriate and ourselves. We’ve seeded the blog with a range of articles to kick off with, and will expand the content as more student experiences are captured.
Our Marketing and Channels team is currently working on a content marketing strategy, which will include a blog content calendar. If you have access to great student-generated content you think might interest our target audiences please feel free to send it through to: blog@studyinnewzealand.com.
