ENZ workshops in September

Workshop 1: Students’ view from their window travelling along the digital freeway

Technology is changing the way education providers engage with potential students. Placing you in the driver’s seat on the digital freeway, you will experience first-hand what international students see as they race toward their destination. As with any road trip, there are detours, attractions and temptations that can change the direction.

This workshop will use a segmentation model to identify what tools are available and what skills are required, and give examples of how education providers, at various stages of digital maturity, can leverage them for success.

Target audience: Participants involved in international strategy, marketing, recruitment and admissions.

Outcomes:

• Identify how your organisation is segmented and what tools are appropriate
• Gain exposure to example initiatives that best-practice providers have used to improve their student recruitment efficiency
• Connect with other practitioners about their experiences and identify opportunities for further exploration. 

 

Workshop 2: Beyond the great firewall: social media in China

Coming to grips with digital and social media in China is no easy task. Between VPNs, firewalls and the influx of local alternative platforms, it can be a difficult market to gain cut-through.  

This workshop will empower participants to get beyond the great firewall and embrace digital and social media platforms in China. It will showcase best practice case studies and how best to engage prospective students.

Target audience: Marketing and recruitment professionals and student services staff. It is best suited to those who already have some knowledge of Chinese social media. 

Outcomes: 

• Learn how to incorporate Chinese social media into your wider recruitment strategy 
• Gain an understanding of the financial input required 
• Learn how to integrate your campaigns with agents.

 

These workshops will be available in:

Christchurch – 11 September 2018
Venue: ChristchurchNZ, Level 3, 101 Cashel Street

Wellington – 12 September 2018
Venue: ENZ, Level 5 Lambton House, 160 Lambton Quay

Auckland – 13 September 2018
Venue: ATEED, Level 8, 139 Quay St, Auckland 

 

Workshop 1 will run in the mornings from 9am-12:30pm, followed by Workshop 2 from 1:30pm- 5:00pm.

The registration fee for a single workshop is $375, or you can register for both workshops for $500.

 

These workshops follow a series of well-reviewed workshops delivered by HECG across New Zealand earlier this year.

Feedback from previous HECG workshops:

"This is the most useful workshop I have attended in a long time. I will be able to take back a lot of ideas that can be applied at my institution. Very keen to delve deeper into some of the topics further. Great presenters!"

Register now by clicking here.

If you have any questions, please contact alan.johnston@enz.govt.nz