17 February 2016 at 9:00 am
Facebook Global Pages
To improve our global social marketing efforts, our Study In New Zealand Facebook page has moved to the ‘Global Pages’ platform. Global Pages allows companies, organisations and brands to provide a localised social media experience to audiences in key markets.
Each Global Pages structure has an overarching global page, or ‘default’ page, that acts as the main Uniform Resource Locator (URL) for the market-specific pages which sit under it. The market pages can be set up for a single country or set of countries, and can be customised so that Facebook users are redirected to the relevant market page, according to where they live and which language they speak.
This means users will be served content that is most relevant to them, and create more interest as a result.
Japan Market Page pilot
In February 2016, ENZ launched a ‘Japan Market Page’ pilot, where users based in Japan and/or who have Japanese set as their language will be served content posted on the Japan Market Page, in both Japanese and English.
The content will contain a mix of material from ENZ’s global social media conversation calendar and local New Zealand education news and events.
A Japan-based intern (remember Ayumi the student blogger who visited New Zealand last year at the invitation of English New Zealand?) will manage content posting and will respond to questions and comments posted on the page.
Read more about Facebook Global Pages.
