Future Proof assets on The Brand Lab

The “Future Proof Yourself in New Zealand” celebrates New Zealand’s ranking as best in the world for preparing students for the future, in a report by the Economist Intelligence Unit.

Philippa Brown, ENZ’s International Digital Content Manager, said that since the launch of the campaign in March, ENZ’s messaging has reached more than 33 million people around the world.

“Being ranked number one in the world has given us an opportunity to catch people’s attention and highlight the quality of New Zealand’s education offering,” she said.

“It’s a very strong message that resonates in every market. Because of this, we wanted to share the assets with the wider industry to ensure this positive message spreads far and wide.”

Future Proof imagery, videos and other assets are now available for New Zealand education partners to use in their own marketing.

These materials can be found on The Brand Lab by searching “Future Proof”.

The Future Proof campaign focuses on three key messages that outline New Zealand’s strengths in preparing students for the future:

• Develop future skills: In New Zealand, students learn to think for themselves and are supported to develop in-demand skills such as problem-solving, critical thinking, creativity and teamwork.
• New ways to learn: New Zealand combines a robust academic education with hands-on learning and real-world experience, giving students an edge in their future career.
• Open and welcoming: New Zealand’s fair, free and diverse society allows students to be themselves, and helps them develop qualities that can get them ahead in the global workplace.

Find out more about Future Proof.