Get tips and tools at ENZ’s Seminar Series

The seminars are being held in mid-March in six locations around the country. The morning and afternoon seminars are self-contained so you can opt to attend one or both. And, you can eat your lunch while watching the launch of the New Zealand School Story!

Each seminar will be limited to 40 participants so be quick off the mark to register.

Please register separately for each session, including the lunchtime launch.

Register online here.  

Seminar details

Seminar 1 (9.30am- 11.30am): Personas: Understanding your Audience

Knowing how your audience think and behave is the most important step in connecting with them. In this session ENZ’s General Manager of Marketing and Channel development, Paul Irwin, and International Brand Manager, Kaylee Butters, will share the New Zealand International Student Personas, which were developed as part of a global research project. We'll introduce you to tools you can use to improve your student recruitment and student experience.

Morning tea will be provided.

 

Lunchtime session

Launching the New Zealand School Story (12noon – 1.00pm)

In this lunchtime session we will launch the New Zealand School Story. We'll take you on the journey from the planning through to the development of the final suite of resources – all of which will be available on The Brand Lab. We’ll also suggest ideas as to how you can use this story in your own international marketing activity.

Bring your own lunch – coffee and tea will be provided.

 

Seminar 2 (1.30pm- 4.30pm):  Creating Effective Digital Marketing Programmes

Led by the ENZ digital marketing team, this interactive session will focus on the basics of digital marketing. We'll show you how to develop an effective programme from strategy to set-up, through to launch, evaluation and optimisation. We'll help you to decide where to focus your efforts, using case studies from ENZ's own marketing activity.

Afternoon tea will be provided.

 

Dates and venues

Date	Seminar	Venue
14/03/2016	Auckland North Shore	Bruce Mason Centre - The Promenade, Takapuna
15/03/2016	Auckland CBD	Cliftons - 45 Queen Street
17/03/2016	Wellington	Royal Society of New Zealand - 11 Turnbull St, Thorndon
21/03/2016	Tauranga	Trinity Wharf - 51 Dive Crescent, Tauranga
22/03/2016	Dunedin	Dunedin Public Art Gallery - 30 The Octagon
23/03/2016	Christchurch	Tait Technology Centre – 245 Wooldridge Road

Please register separately for each session, including the lunchtime launch.

Register online here.