19 October 2023 at 10:00 am
High satisfaction rates amongst valuable insights collected from NZIEC KI TUA 2023 post-event survey
After a break of four years since the last NZIEC was held in person, Education New Zealand Manapou ki te Ao was delighted to be able to host 599 delegates to this year’s conference held from 16 – 18 August in Ōtautahi Christchurch.
As standard practice for our events, Education New Zealand Manapou ki te Ao (ENZ) sends out a post-event survey to help us in planning for future conferences and would like to extend a big thank you to all those who took the time to share their feedback with us.
Manager Global Events and Agents, Janine Huxford, said that the information we gather via these surveys is of huge value to her team as planning has already started for NZIEC KI TUA 2024.
“The feedback we received was overwhelmingly positive and 88% of attendees reported being satisfied or very satisfied with their experience at NZIEC KI TUA 2023. We also received a net promoter score of +27 which is well above the events industry’s benchmark of +10 which shows strong customer engagement and advocacy levels.
“While these satisfaction rates are helpful and show that we are hitting the mark with most attendees, we really like to delve a bit deeper into the areas which haven’t quite met the delegates’ expectations. For example, satisfaction was slightly higher for those attending from the universities vs the school sector so we will be reviewing aspects of future schedules including the relevance of the sessions and making sure this is more evenly spread for all areas of the sector”.
“Also, there was feedback from some delegates that the app did not work as well as it could have. We have fed that information back to the developers who have confirmed that development work is scheduled to improve the mobile app. A future release is expected later this year which we expect will improve next year’s conference app.” added Janine.
In summary, the key findings from the survey were:
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Overall, 88% of attendees reported being satisfied or very satisfied with their experience at NZIEC KI TUA 2023. 3.5% reported not being satisfied with their experience.
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There was some variation in overall satisfaction with NZIEC KI TUA within the sector: Those affiliated with a university were statistically more likely to be very/satisfied with their experience (95%) than those affiliated with a school (86%)
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Despite evidence that those affiliated with a university were more likely than those with a school to report overall satisfaction with NZIEC KI TUA, the NPS for schools (+25) was higher than that for universities (14%).
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All keynote sessions were perceived to be of high quality by most respondents, with few responding negatively. A small proportion of attendees rated the sessions by Dr Hinemoa Elder (18%), Yemi Penn (13%), and Kaila Colbin (7%) as ‘fair’.
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Among networking opportunities at the conference delegates were most satisfied with opportunities to reconnect with sector colleagues (88% very/completely satisfied), followed by opportunities to meet new people (84%) and engage with partners (70%).
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Among experiences of the conference, delegates were most satisfied with the helpfulness of the organising staff (98% very/completely satisfied), followed by the organisation of the event (87%), quality of the sessions (74%), and relevance of the sessions (65%)
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The relevance of the sessions (30%), quality of the sessions (22%), and the event organisation (18%) contributed the most to people’s response to the Net Promoter Score question. This means that they are the most important factors in people’s experiences for their likelihood to recommend NZIEC KI TUA to others.
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Around half of the respondents felt more or much more confident that the New Zealand international education sector is ‘moving in the right direction’ (54%) and that it is resilient (53%). Only 7% felt less confident in either.
ENZ looks forward to welcoming you to another outstanding experience at NZIEC KI TUA 2024 in Te Whanganui-a-Tara Wellington from 6 - 8 August 2024 at Tākina Convention Centre. See you there!
