15 April 2015 at 9:00 am
IEGF recipient to enter Asian market
Education New Zealand has contributed $50,000 to help a New Zealand digital and print reading programme for beginner readers to sign up customers in Asia.
The product, called Bud-e Reading, was formally launched in Auckland on 14 April. It is the brainchild of education publisher Global Education Systems (GES), literacy expert Jill Eggleton and digital design studio Custard Square and introduces young children to read and write the most commonly used words, helping them develop confidence and positive attitudes to reading.
Education New Zealand’s grant has been used by Bud-e to sign up partner agreements in Asia, provide in-market training and pay for a social media and marketing strategy.
“The grant has been provided from the International Education Growth Fund (IEGF) as part of ENZ’s commitment to supporting businesses such as Bud-e Digital Limited, in developing new markets, products and services,” according to Business Development Manager Adele Bryant.
Bud-e features a free to download digital app and a series of picture books that introduce young readers to friendly little alien Bud-e who guides the reader through learning milestones using games and activities. That progress is captured and fed back to parents and teachers.
