International Student Barometer results

What can we do differently to meet and exceed students’ expectations?

The 2014 English Language Sector (ELS) and Private Training Establishment (PTE) International Student Barometer (ISB) surveys were commissioned by Education New Zealand to investigate the decision-making, expectations, perceptions and experiences of over 2,000 international students enrolled with New Zealand providers. 

The ISB surveys also incorporate a global benchmark to provide an indication of how New Zealand compares to other countries offering English language learning and niche education such as that offered by PTEs.

Overall, students rate their study experience in New Zealand highly – above the global benchmark for both sectors. Students’ inclination to recommend their institution is above the global average 2012 for the ELS, but slightly below the global average for the PTE sector.

Interactive seminars for PTE and ELS providers were held last week as an opportunity for providers to delve a little deeper into the findings and examine best practice activity.

Participants in both seminars were in agreement that the setting and meeting of expectations, and opportunities to meet and interact with New Zealanders were priorities going forward.  

Other areas identified by participants for consideration included:

• The need to address the sense of isolation from school and community that some students feel by facilitating involvement in community, cultural and groups and sports clubs.

• Providing timely and accurate information to the student before they arrive in New Zealand, on the programme of study and on the New Zealand lifestyle and Kiwi culture.

• With social networking sites ranking low in importance as an influencer for choice of institution should organisations rethink their marketing activities?

• The provision of tailored pathways advice for students progressing to further study or into employment.