19 July 2013 at 9:00 am
Jovem Nerds hitting the right spot in Brazil and New Zealand
Education New Zealand (ENZ) is seeing some fantastic results from the recent visit by influential Brazilian video bloggers, the Jovem Nerds who travelled around New Zealand last month.
Every semester the Jovem (or 'Young') Nerds travel to a new part of the world giving viewers the inside guide to local 'nerd' culture.
In this trip the Nerds promoted New Zealand as an English language destination to their large youth audience, and showcased some of the best that our tourism industry has to offer.
While here, the Nerds published on Twitter and Instagram and have, since returning to Brazil, published two video blogs on YouTube, which have received more than 250,000 views collectively. There have been 550,000 downloads of the Nerdcast and 600,000 views of the videos released to date.
Traffic from Brazil to ENZ's student website increased by 125% for the month of June, and English language schools featured in the videos have reported an increase in traffic to their websites – one school received their usual monthly traffic in one day.
Five videos will be posted in total.
ENZ is looking to identify key opinion leaders in other priority markets to replicate this highly-successful awareness-raising campaign.
View the New Zealand highlights of the Jovem Nerds' trip on their blog.
