13 May 2015 at 9:00 am
New campaign sparks student network
A new campaign that will see one lucky student bring a family member or friend to New Zealand for a trip of a lifetime was launched by Education New Zealand on 4 May.
“International students tell us that studying in New Zealand is an experience that changes them for the better – not only because of the great education they receive but also because they get to enjoy our unique environment and lifestyle,” says General Manager Marketing and Channel Development Hannah Lee-Darboe.
“When you’re away from home, sometimes all you want to be able to do is show your friends just what it’s like – to have them right there beside you for a while. We’re offering that opportunity to international students currently in New Zealand.”
The campaign offers students the chance to invite a friend from their home country to join them here for a 10 day all-expenses-paid study adventure.
Students visit studyin.nz to enter, and invite their friends to register their interest in visiting them. Entries are open until 25 May. Five student pairs will be shortlisted, with the winning pair selected and their itinerary built by audience vote. The study adventure will take place in July.
“We all connect through communities and networks. This campaign activates these channels and puts New Zealand on the radar of the friends and families of students currently studying in New Zealand,” says Hannah.
Selected institutions are also raising awareness of the competition through their channels.
The campaigns builds on the recently-announced partnership with the global networking organisation Kea.
“International education fosters global connections. We’re connecting New Zealand to the world through education, from studying through to graduation and beyond.”
