New General Manager for ENZ

Paul will shape and develop ENZ’s international marketing strategies and New Zealand education’s global brand, and oversee our channels to international markets, helping to realise ENZ’s business plan and strategy.

An experienced General Manager, Paul joins ENZ from advertising agency FCB Wellington, where he has led the Wellington office for the past three years. He has more than 15 years’ experience in marketing strategy, digital marketing, international marketing and team management.

Some of Paul’s recent award-winning campaigns at FCB include Inland Revenue’s Overseas Based Borrowers student loans campaign and the Electricity Authority’s What’s My Number campaign. He worked with the Ministry of Education to launch the inaugural Prime Minister’s Education Excellence Awards, and with the Open Polytechnic on their ‘Learning for an Open World’ brand repositioning campaign. Prior to these New Zealand-based roles, Paul worked for the Economist in London and then Asia, setting up the marketing department in Singapore and growing revenue from their publishing products. 

ENZ Chief Executive Grant McPherson says Paul will work closely with ENZ’s international team and the industry in New Zealand to continue growing awareness of, and preference for, a New Zealand education in our target markets.

“With the latest student visa dashboard showing first-time student visas are up 11% to date, Paul joins us at a time of continuing strong growth in international education.

“His long-standing marketing experience will build on this momentum, taking our Think New education brand from strength to strength.”