Innovative leadership programme funded by PIF proves great success

The Crusaders partnered with Christchurch-based education provider Boma to develop an engaging online leadership programme sharing the Crusaders Way with rugby coaches for all age levels. The programme draws on rugby legends Scott Robertson, Robbie Deans, Kieran Read and Samuel Whitelock to help participants build a connected and skilful team.  

The Crusaders chose to collaborate with Boma because of the values alignment between the two organisations, combined with Boma’s expertise in crafting compelling, impactful, scalable online learning experiences.  

Boma is a recipient of ENZ’s Product Innovation Fund, which assists in the development of programmes that deliver new, meaningful and unique learning experiences from New Zealand, for the world. 

The funding allowed Boma to embark into a new area and develop the Crusaders pilot programme. Boma already runs events, workshops, and courses, and has worked with leading organisations in Aotearoa and around the world. Some of Boma’s clients include IAG, Meridian Energy, Stuff and New Zealand Trade and Enterprise. 

While fully on-demand online courses have been around for a long time, they typically generate low completion rates. Boma’s approach is different, creating a cohort of learners who move through the programme together, leveraging pre-recorded video with time-sensitive community engagement.  

Boma founder Kaila Colbin says their unique method delivers extraordinary outcomes. 

“Our programmes are designed to offer the quality and impact of Stanford, the scalability of Masterclass, and the excitement and shared experience of TED,” she says. 

Kaila explains that the coaches have the flexibility to complete the course in their own time but have a sense of urgency and accountability because of the community element.  

The two-week pilot was completed by 114 coaches from 14 countries. It had glowing written feedback and earned a Net Promoter Score, or NPS, of 80%. NPS is a widely used customer satisfaction benchmark in which the potential score ranges from -100 to +100. A positive score is considered good and a score above 50 is considered outstanding. 

Boma has big plans for the future, growing from rugby leadership to sports leadership to business and general leadership.  

Registrations are open for the next Crusaders course, which starts on 30 January 2023.  

Find out more about Boma here and find out more about the Crusaders Coaching Leadership Programme™ here.