17 February 2016 at 9:00 am
New website address reflects government endorsement
ENZ recently changed the url for our major international student-facing platform, the Study In New Zealand website, from .com to .govt.nz
Our research demonstrated that websites which are clearly identifiable as government-endorsed have a distinct advantage in the international marketplace.
The studyinnewzealand.govt.nz address lends legitimacy and credibility to the website. The .govt url can’t be faked, and our audience understands this.
It is invaluable in building trust in our brand and the information we provide for international audiences. It is also in line with the practice of our nearest competitor: www.studyinaustralia.gov.au
