New Zealand education hits the airwaves in Brazil

The competition saw Latino International Studies partner with Radio Rock 89FM, leveraging the latter’s 30^th anniversary celebrations to give the promotion a “30” theme: Comemore os 30 Anos da Rádio Rock na Nova Zelândia (celebrate Radio Rock’s 30^th anniversary in New Zealand).

To win: contestants needed to convince the judges – in a maximum of 30 words – why they were the most worthy recipients of the 30-day trip to New Zealand.

The prize: was 30 days of English language learning course at Language Schools New Zealand in Queenstown including accommodation, insurance, air tickets and NZD1,000 in spending money.

The lucky winner was Carolina Sant’ Ana, a 24-year old dentist from São Paulo. Her winning sentence was exactly 30 words in Portuguese and translates as: “I would use 30 words to convince LAE International Studies that 30 days in New Zealand would yield 30 years of memories and stories, as the 30 years of the Rock Radio.”

An overjoyed Carolina received her prize at the New Zealand Consulate on commenting, “I can’t wait to visit New Zealand, to meet its lovely people and see its natural beauties. Definitely, it is a dream coming true”. She is planning to travel to New Zealand at the end of October.

The results: The campaign ran from 21 May to 17 June and during this time:

• New Zealand education was promoted to more than 2 million listeners
• Two interviews were aired with the director of Latino International Studies, Sao Paulo to explain the competition and promote study in New Zealand
• Almost 1,000 people from several Brazilian states entered the competition.

Campaigns such as this offer invaluable opportunities to reach and engage with a huge audience of prospective students.

Above: Carolina Sant’Ana and her family holding her prize

Above: Carolina Sant’Ana and Guy Hughes (Language Schools New Zealand)

Above: Carolina Sant’Ana holding her prize