29 January 2015 at 9:00 am
New Zealand in Norway
In 2014 Education New Zealand (ENZ) scoped out opportunities in Europe, identifying the Nordic region – and Norway in particular – as a European market of interest.
The ENZ Europe team recently attended student recruitment fairs in Norway’s capital city of Oslo and its second most populous city, Bergen.
The New Zealand booth attracted a high number of students, mostly school leavers on the verge of deciding where to study, and all keen to hear about the possibilities for study in one of the lesser known education destinations.
ENZ’s Senior Market Development Manager in Europe, Ute Haug, says, “New Zealand is an attractive country for Norwegian students, offering a relaxing lifestyle and exciting outdoor experiences, along with a high-value education that is recognised by Norwegian institutions and even funded, in some cases, by the Norwegian government.”
As is the case in most markets, the first step in the Nordic region is still to raise awareness of New Zealand – and New Zealand education – in general.
“New Zealand’s location and relatively low profile does not make it an obvious choice for students, especially given the rich array of study destinations available in their neighbourhood.
“It’s important to be present in a market if we are to be on the radar of these students as they scan the options for overseas education, and participating in education fairs is one way of doing that”, says Ute.
In Oslo, ENZ was privileged to secure a presentation slot as part of the official fair programme, with ENZ and Immigration New Zealand also jointly hosting an agent workshop for Norwegian and Swedish education agents in the Norwegian capital.
To find out more about the opportunities in Norway, and other European countries, please email our Europe team.
