6 November 2013 at 9:00 am
New Zealand Story launched
Today the Prime Minister John Key and International Education Minister Steven Joyce launched the New Zealand Story.
An initiative to help Kiwi organisations gain competitive advantage by building a strong, consistent profile for New Zealand in international markets.
The New Zealand Story - which you can watch online here - was produced to broaden the perception of New Zealand internationally, beyond the scenic beauty of the country to include attributes like our innovation and resourcefulness, our unique Māori culture, our integrity and our welcoming, friendly approach.
Education is a strong part of the story, particularly in its third chapter ‘Our Open Minds’, which illustrates New Zealanders ingenuity and problem-solving skills by sharing examples from tutorials, research labs and small-to-medium businesses around the country.
The New Zealand Story reflects attributes and values shaped by New Zealand’s place in the world, and highlights the welcoming nature, integrity and resourcefulness of New Zealanders.
It was developed by Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand, in close consultation with public and private sector stakeholders including those working in international education.
Read the full media release here or visit www.newzealand.com.
