16 April 2025 at 10:00 am
New Zealand tertiary institutions make strong connections in Indonesia
New Zealand’s reputation as a top tertiary-level study destination continues to grow in Southeast Asia, thanks to a strong showing by Education New Zealand Manapou ki te Ao (ENZ) and tertiary education providers across Indonesia earlier this year.
A series of education promotion engagements in Indonesia kicked off with a co-funded activity alongside local education agency ICAN Education that ran from 13 to 18 February.
The schedule was packed with student outreach, school visits and a New Zealand Application Day in both Jakarta and Surabaya.
All eight New Zealand universities, the Southern Institute of Technology, UC International College, Waikato College, UP Education and Le Cordon Bleu were involved in the roadshow.
Jakarta
The team began with visits to two international schools in the Greater Jakarta Area — BINUS School Serpong and Gandhi Memorial Intercontinental School. These sessions gave students a chance to learn about New Zealand’s tertiary education system.
On 15 February, the New Zealand Application Day in Jakarta drew a crowd of around 435 students and parents. The event created a space for prospective students to speak with universities about undergraduate study options, application processes and life in New Zealand.
Crowds gathered around university booths, eager to learn more and take their first steps towards studying abroad.
Surabaya
In Surabaya, the New Zealand Application Day took place on 16 February, the event attracted 183 attendees.
The next day, institutions visited students at Cita Hati West and Cita Hati East schools. Engagement focused on introducing year 10 to 12 students to the New Zealand education system, helping them visualise study pathways and what student life in New Zealand looks like.
Connecting with education agents across Indonesia
Alongside student-focused activities, ENZ organised a series of agent networking events across Jakarta, Yogyakarta and Denpasar. These sessions formed part of the Study with New Zealand roadshow, which ran from 21 to 28 February and created space for deeper engagement between New Zealand providers and Indonesian education agents.
Each event aimed to strengthen relationships, share updates, highlight New Zealand’s unique offerings, and help raise visibility for New Zealand education among prospective students.
A range of education providers participated in the networking event, including University of Auckland, Auckland University of Technology, Lincoln University, Massey University, University of Otago, University of Waikato, Victoria University of Wellington, and UP Education.
Education agents play a matching game with New Zealand tertiary providers and the regions where they are based at a networking dinner in Jakarta.
ENZ Market Manager for Indonesia, Naluri Bella, presented the latest market promotional resources available to agents, followed by interactive quiz games hosted by New Zealand providers. These sessions were attended by around 30 agencies and gave agents the tools and confidence to market New Zealand as a study destination.
Naluri said that there is an appetite in the region for high-quality international education experiences.
“New Zealand is increasingly seen as a destination that offers both academic excellence and a welcoming, supportive environment,” she said.
“Our institutions were able to showcase not only their study options, but the unique values and lifestyle that set New Zealand apart,” Naluri added.
