NZ education making headlines across Asia

From March to June, 21 media from seven target markets visited 20 different education providers throughout the country on Education New Zealand’s visiting media programme.Key coverage since then has included feature articles in target publications in China, India, Malaysia, Indonesia, Viet Nam, Thailand and the Philippines.“ENZ invites overseas media to visit New Zealand to report on our world-class education experience – filming, writing, blogging and tweeting about their experiences,” says John Goulter, General Manager, Government and Partners.“ENZ developed programmes that saw the journalists visit a wide range of education providers from across all sectors and get a real taste of New Zealand’s education strengths most relevant to their audiences.”“The impressions these visiting journalists form, and the coverage they give New Zealand as a result, relies on the rich experiences they have and the engaging students they meet. Thank you to those involved earlier this year for the effort and time you invested in delivering a great experience.”

Highlights include:

• A two-page feature on the front of the ‘Learning’ section of the Philippine Daily Inquirer. “Open spaces, open hearts encourage ASEAN students to ‘think new’” reached over 2.7 milion readers through the stories
• of two students studying IT and cooking. The article compared New Zealand’s work-relevant programmes, choice of subjects, strengths in niche areas such as Computer Science with those offered in the Philippines, and praised New Zealand’s diversity and equality.
• A story on New Zealand’s rising prominence as a high-quality, value-for-money destination for international students, published in the Bangkok Post as part of an ASEAN 40 visit to celebrate four decades of diplomatic relations between New Zealand and ASEAN nations. The newspaper has a daily circulation of 75,000. You can read the story here.
• Multiple-page features in Malaysian newspapers the New Straits Times (average daily readership 240,000), Sin Chew Daily (500,000 readers) ande  Berita Harian (983,000 readers). Articles highlighted New Zealand’s strengths in a variety of subject areas, the student experience in NZ, and qualifications that equip students with work-ready skills.
• Full-page features in India pointing out the advantages of studying media design and hospitality and adventure tourism in New Zealand (New Indian Express, circulation 335,616).
• One-page profiles on each New Zealand university in the Indonesian youth magazine High End Teen, which reaches a targeted youth audience aged 13 to 18. Each profile highlighted the university’s distinctive strengths and included a student profile.