Record referrals to institutions in January

The size of the Study in New Zealand website audience has grown by 83 percent, from 1.8 million in 2013/14 to 3.3 million in 2014/15.

An exciting development is that January 2016 saw the highest-ever number of referrals – 14,512 – from studyinnewzealand.govt.nz to the websites of New Zealand education institutions.

This means 14,512 visitors to the Study in New Zealand website – parents, agents and prospective students – chose to take the step of sending an enquiry directly to a New Zealand institution to find out more about their study options.

This increased traffic is the culmination of several initiatives ENZ’s Marketing and Channel Development team has undertaken to keep delivering meaningful content to the website’s audiences, and encourage them choose New Zealand as a study destination.

Such initiatives include:

• changing the layout of the homepage (in response to testing)

• improving the navigability of the site, including inserting new tabs across the top of the website to reflect the most popular content searches

• providing tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets (in the local language in many cases)

• establishing a student-generated blog

• developing new pages, such as study options, programmes and courses, work rights and work ready pages, and dedicated pages for parents, graduates and those interested in scholarships.

We’re grateful to the many providers who have supplied ideas and suggestions for the audience-driven content that is proving so successful.

As always, we’re more than happy to receive your ideas for:

• student-generated content for the blog

• case studies that enable students and parents to directly hear what it’s like to live and learn in New Zealand.

Please send your suggestions to: blog@studyinnewzealand.com