8 October 2013 at 9:00 am
School campaign hits a million
The school campaign launched by Education New Zealand (ENZ) in Japan, South Korea, Thailand and Viet Nam in July passed the one million mark for the total number of unique visitors before its conclusion at the end of September.
This is a strong result for a campaign that was designed to build awareness of New Zealand’s education brand in these markets. To ensure that the messages reached the right audience the campaign specifically targeted parents via online keyword searches who are thinking of sending their children overseas for high school education. Through short video clips, students shared what it’s like to study and live in New Zealand; parents shared what it’s like to send their child here; and international support staff at New Zealand schools talked about how they support their international students during their studies.
After watching the videos parents could read further information and follow a link to find their closest local New Zealand Specialist Agent (NZSA). They could also choose to download a PDF of the key information and a list of their local agents.
The campaign focuses on marketing ‘more than a world class education’ by showcasing to potential students and their parents that you get more from a New Zealand education: a better learning experience, greater lifestyle opportunities and the foundations for a promising future and career.
The school campaign has now finished but ENZ is using the landing pages for ongoing specific search engine queries from these audiences.
