24 May 2013 at 9:00 am
School support on the way
Education New Zealand (ENZ) has a number of initiatives under development to support the schools sector, including a best practice website and marketing materials.
Mary Camp, ENZ’s Business Development Manager dedicated to the schools sector, says schools can expect to see these activities rolling out over the coming months.
Mary is also chair of the Schools Sector Reference Group. She says that “with 596 schools hosting international students, and no peak body, consultation is a challenge.
“So we have set up a Schools Sector Reference Group, to create a channel for consultation with the sector.”
The group provides advice and guidance to ENZ on initiatives planned for the schools sector. The group includes representatives from eight regions. It will meet 3-4 times each year.
ENZ’s schools sector initiatives include:
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An exemplar school website showing best practice to attract international students
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Marketing material focussing on New Zealand’s competitive edge, with room for regions and schools to insert their own details
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A website review service to help schools maximise the results from their websites (conditions will apply)
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Case studies of schools showing good practice in export education.
Further initiatives off the block will include:
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A professional development programme for International Directors and/or Principals
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A marketing self-review tool
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Research into primary and intermediates schools’ decline in numbers.
