23 July 2013 at 9:00 am
Schools' campaign kicks off
Education New Zealand (ENZ) has launched an exciting new schools' campaign aimed at parents in Japan, South Korea, Thailand and Viet Nam.
The campaign was launched in Japan in mid-July, and in the remaining markets at the end of July.
The campaign targets parents who are thinking of sending their children overseas for high school. Through short video clips, students share what it’s like to study and live in New Zealand, parents share what it’s like to send their child here, and New Zealand international support staff at high schools talk about how they support their international students during their studies.
The campaign will run through Google and Yahoo! networks, and in media specific to each country. Parents can click through to a dedicated landing page to watch the videos, read further information and then follow a link to a local New Zealand Specialist Agent (NZSA). They can also choose to download a PDF of the key information and a list of their local agents.
ENZ has kept the NZSA network in each country informed about this campaign, which runs until 29 September in all markets.
The campaign material features the refreshed ‘Study in New Zealand’ student campaign, which showcases to potential students and their parents that you get more from a New Zealand education: a better learning experience, greater lifestyle opportunities and the foundations for a promising future and career.
ENZ is trialling the 'Study in New Zealand' student campaign at events, fairs and in marketing campaigns through to December 2013.
