Site reading

And that each website and digital resources helps our international education industry reach hundreds of thousands of international students and parents, education agents, education providers and exporters and people involved in education each year.  Monthly visitors to Education New Zealand’s (ENZ’s) websites studyinnewzealand.com and educationnz.govt.nz, total 184,036 and 5,826 respectively. In the three weeks that it has been live The Brand Lab has attracted 2,656 visits, and growing.

Across government, international education now features in a number of ways. We’ll take a look at each of these in turn, and then provide a couple of examples of how you can use these resources to help make connections, enhance your marketing and, ultimately, grow your business.

Studyinnewzealand.com The site studyinnewzealand.com replaces newzealandeducated.com and is designed as a place for international students and parents to find information about the unique benefits of studying in New Zealand. Its ultimate purpose is to drive quality traffic to the websites of New Zealand institutions and those of education agents.   Visitors to this website can read about what it’s like to learn, live and work in New Zealand, and get practical information on getting started i.e. getting in touch with an institution or contacting an education agent.   

The New Zealand Education Story video is a feature of this site.

Educationnz.govt.nz ENZ’s industry website is educationnz.govt.nz  and its purpose is to provide you with information, news, research and an event calendar to support your knowledge of trends and opportunities, and upcoming marketing events and activities.

The Brand Lab The Brand Lab is a sub-domain of educationnz.govt.nz and is a veritable treasure trove of easily-accessed tools and resources – including The New Zealand Education Story – you can use to enhance the marketing of your institution, programme, product or service.

New Zealand.com New Zealand education also features prominently – alongside Tourism New Zealand, New Zealand Trade & Enterprise, Immigration New Zealand – on the homepage of newzealand.com, a site managed by Tourism New Zealand.

The purpose of this site is to provide a gateway through which anyone who is interested in finding out more about New Zealand – as a tourist destination, as a place to do business, as a place to live and work and, most significantly for you, a place to study – can find the information they need.  The newzealand.com website also has a link to The New Zealand Story.

The New Zealand Story – a film tells the world about the best New Zealand has to offer – can be viewed and downloaded through this site. Education features strongly in The New Zealand Story, particularly in its third chapter ‘Open Minds’.

newzealand.com is delivering hundreds of new visitors daily to studyinnewzealand.com.

The New Zealand Story also has an asset library that provides tools and resources to assist New Zealand exporters in telling a clear and consistent message about New Zealand to their international audiences.

Summary In summary, the site and film that tells the story of New Zealand as a whole are newzealand.com and The New Zealand Story.

The sister site and film to these – those that tell the story of New Zealand education as a whole – are studyinnewzealand.com and The New Zealand Education Story. These sites, along with the tools and resources provided in The Brand Lab, are designed to help you – our international education industry – tell a clear and consistent story of the unique benefits of New Zealand education to your audience. This paves the way for you to follow with the distinctive attributes of your particular education offering. 

Providing you with information and news on marketing activities and events, research, trends and opportunities for professional development is ENZ’s corporate website educationnz.govt.nz

ENZ welcomes ideas and feedback on our digital platforms. Please contact Kathryn McCarrison (General Manager Marketing & Channel Development) at Kathryn.McCarrison@enz.govt.nz