South America webinars a success

Last week, the ENZ South America team organised the first New Zealand Regional Webinars Marathon for education agents in South America, sharing information about education, tourism, economy and local industries from around New Zealand.

The webinars were presented by representatives from regional organisations and hosted by ENZ. Javiera Visedo, ENZ’s Senior Market Development Manager Colombia and Chile said webinars are an effective and low cost marketing tool that allows them to provide training for agents without moving from their desks.

“Agents are not able to attend all the education fairs, which can also be a big piece of work for our team. The webinars are a great way to solve both those issues, and allows us to connect with agents across the region without having to hold an in-person event,” said Javiera.

“In a large region like ours, we need to be creative!”

The sessions focussed on cities such as Dunedin, Wellington, Rotorua, Christchurch and Queenstown, presented by regional representatives Margo Reid of Study Dunedin, Christine Pugh of Grow Wellington, Meri Gibson of Rotorua Education, Karen Haigh of Christchurch Educated and Aaron Halstead of Study Queenstown.

The South American team said the webinars were a great success with more than 1,000 registrations and nearly 650 attendances - an average of 130 agents per session.

The majority of participants were from Brazil and Colombia, the largest markets in the region, though agents from Argentina, Peru and Ecuador also took part, reflecting a large interest in New Zealand education from the region.