9 April 2013 at 9:00 am
Stephen Fleming Live Facebook campaign launched in India
Education New Zealand has launched a new Facebook campaign and competition in India featuring Stephen Fleming, one of New Zealand’s cricket greats and current coach of Indian Premier League (IPL) team Chennai Super Kings.
The aim is to increase the traffic to our India Facebook page as well as building a large database of potential international students.
The Stephen Fleming Live campaign leverages Fleming’s superstar status in India, with potential international students “liking” our India Facebook page, answering a few questions and uploading their photograph into a virtual First XI team photo.
Eleven lucky winners in each of five cities (55 people) across India will get to meet with Fleming’s at an exclusive, closed door, question and answer session in their chosen city.
All entrants will receive a ‘personalised’ photograph of themselves and Stephen to re-post onto their own Facebook page to ‘share’ with their friends.
We’d then like to develop a relationship with them through a post-competition event-driven marketing campaign.
The first two meet and greet events with Fleming were based around Education New Zealand Fairs in Cochin and Pune earlier this month. Further meet and greets will be held in Chennai, Mumbai, Hydrabad, Bangalore and Pune again.
The promotion includes a video for Pune with Fleming talking about studying in New Zealand.
