Teaching the world about New Zealand

To better market New Zealand as a study destination, we’ve added hundreds of high-resolution images, videos, infographics and case studies to the New Zealand Story toolkit.  

What is the New Zealand story?

New Zealand Story is an initiative that brings together expertise from the private sector and Government agencies, including NZTE, Tourism New Zealand, Education New Zealand (ENZ) and more. Our purpose is to help define the things that make us unique as a country and give us a framework to share our New Zealand story with the world. Our toolkit is a big part of this. The New Zealand Story business toolkit resources are consistent with and support the resources available to you in ENZ’s Brand Lab.  

How the toolkit can help

When people choose to study overseas, they leave behind their friends, their family and their comfort zone. So when deciding on a place to go, they’ll want somewhere that’s not only tolerant of foreigners, but welcoming and friendly. The toolkit is packed with resources that highlight our open hearts and open minds.

Chances are they’ll also be keen to experience a new culture and way of life. There’s nowhere quite like New Zealand for a unique cultural experience, and again, the toolkit has a huge range of images, videos and case studies that showcase our open spaces and can connect your brand with our country’s great lifestyle and rich culture.

Lastly, it’s important to remember that they’re coming to study. New Zealand is world-class in many areas, including sports, tourism and education. Combine that with our reputation for creativity, innovation and ingenuity and we really are an ideal destination for those looking to kick start their career. Our toolkit features more than just pretty landscapes – it’s also packed with resources that highlight our expertise in these areas.  

Craft your own New Zealand story

Stories bring ideas to life in a way that makes them both memorable and shareable. And whether you’re a school, a tertiary institution or another education provider altogether, that’s exactly what you need to stand out from the crowd. The toolkit can help you tell your story in an engaging and compelling way.  

Go check it out

Register at nzstory.govt.nz for free access to all of the assets in our toolkit. You can also subscribe to the New Zealand Story newsletter to keep up-to-date with new content, research and case studies.