Thank you for your help

International students around the country are being photographed, videoed and interviewed to inform and update these materials which will be used online, at education fairs, during offshore school visits and more.

Education New Zealand (ENZ) would like to thank the schools and institutions nationwide who have helped us by making available students and locations for new photography, for our new high schools campaign (to be run in Thailand, Viet Nam, South Korea and Japan) and for the Dragons documentary campaign in China.

A marketing toolkit for education providers is also being developed as part of our revamp of marketing materials. The toolkit will include resources schools and institutions can use in their marketing (such as an image library) and collateral for outbound and inbound international visits, including a promotional DVD about studying in New Zealand.

Institutions have also helped revamp the New Zealand Specialist Agents (NZSA) training programme, due to be launched in the next few months. ENZ has modernised the training programme for agents based on feedback from institutions, agents themselves and students. Training will be provided online through an interactive, seven-step e-learning programme that concentrates on the most important information agents need to sell a New Zealand education.

Kathryn McCarrison, ENZ’s General Manager Marketing and Channel Development, says Education New Zealand appreciates how responsive and accommodating institutions have been to requests for help and information-checking over the past few months.

“Despite being busy, you’ve taken the time to bring your best and brightest to our attention. We can’t create great marketing campaigns without your students’ stories, so thank you for your enthusiasm and cooperation.”