6 August 2014 at 9:00 am
Think New Kicks Off in Thailand
The expansion of the Think New brand into target markets around the world continues with Thailand the latest country to be the focus of an awareness-raising marketing campaign.
Running from 5 August to 31 October, the campaign’s objectives are to generate enquires from prospective students which will then be followed up on by ENZ Recognised Agencies.
The campaign will promote New Zealand education generally, but advertising will primarily target prospective school and tertiary students in line with current demand.
The campaign follows recent campaign activity in China, India, Brazil and Japan.
Thailand is a priority market for Education New Zealand with significant potential for growth.
The number of Thai students studying in New Zealand increased by 6 per cent in 2013 and along with ENZ’s new structure within the region, the campaign is the start of increased focus on New Zealand’s largest source country of international students in ASEAN.
