12 March 2014 at 9:00 am
University launches global brand
Massey University has launched a new brand to expand its delivery of offshore education to international students living overseas.
The focused work to create Massey University Worldwide was supported by $150,000 funding through Education New Zealand, as part of the government’s strategic initiatives to increase the volume of offshore education delivery by New Zealand providers.
The new brand was launched in Wellington on 25 February, at a function including the representatives of 11 embassies.
Massey University Worldwide aims to connect and expand the institution’s existing distance learning and transnational activities, which have included partnering with the Singapore government on food technology training, delivering postgraduate programmes for the Royal Brunei Armed Forces, and a blended programme for South Asian veterinarians and public health professionals.
Vice-Chancellor Steve Maharey says Massey University Worldwide is a natural extension for Massey. As one of the first universities in the world to launch distance and online learning, Massey has developed strong relationships around the world over many years.
He says the work to create a strong brand for transnational education came in response to “rapidly growing demand for high quality programmes delivered by internationally focused universities in the student’s own country”.
“Massey University Worldwide expands our teaching and research activity internationally helping to secure tertiary education as a major export earner for New Zealand.”
Programmes the university aims to grow under the brand’s umbrella include high quality niche offerings in Massey’s key areas of expertise such as agriculture, business studies, emergency management and design. The university will further develop online programmes to align with international student’s current requirements, making use of emerging technology and delivery platforms such as Massive Open Online Courses (MOOCs), as well as working with New Zealand businesses based offshore to build capability, and to bid for more internationally funded research.
Mr Maharey says it’s exciting to be working at the heart of transformational change in New Zealand’s education industry.
