21 January 2015 at 9:00 am
We’re Always On
In a nutshell, ‘Always On’ means that Education New Zealand (ENZ) will always have a base level of digital marketing activity live in our Tier 1 markets of India, China, Indonesia, as well as in Viet Nam, Thailand and Malaysia.
Having a continual in-market presence that actively promotes New Zealand’s attributes as a study destination boosts our chances of prospective students including New Zealand in their consideration set.
The objective of the 'Always On' activity is to drive prospective students (and parents of students) to targeted content landing pages on studyinnewzealand.com. The goal of the landing pages is for these students to register their details to find out more about studying in New Zealand either through an Education New Zealand Recognised Agency (ENZRA) or directly with an institution. The other objective of the activity is to deliver the New Zealand education brand proposition, ‘Think New’, in a way that will resonate with our target audience and see them consider New Zealand as a valid study option.
We’re currently live in India, China, Malaysia and Viet Nam, and will go live very soon in Thailand and Indonesia. For each country we’re creating ‘’home’’ pages
(e.g. India), sector-specific pages (e.g. universities) and, coming soon, programme-specific pages (e.g. engineering).
All pages will be in the local language.
