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• Accelerate Your Growth at NZIEC

  We’re pleased to outline some highlights of this year’s conference programme prior to registrations opening soon.  

  Visit www.nziec.co.nz for more information and to register!

  Conference theme

  NZIEC 2015 brings together practitioners and leaders from across New Zealand’s fifth largest export industry to explore strategies for growth. The Conference provides an opportunity to discuss, strategise and connect with expert speakers and delegates.

  The government’s Leadership Statement for International Education outlines ambitious onshore and offshore goals for the international education industry to achieve by 2025. With less than a decade to go until 2025, NZIEC 2015 focuses on how you can Accelerate Your Growth.

  To achieve success as an industry, we need to understand key changes in international markets, pursue innovation, invest in capability and communicate a strong brand. Through a range of presentations, workshops, discussions and case studies, NZIEC 2015 will provide a platform to learn what organisations around the world are doing to execute these strategies, and what we can do to improve ours.  

  Pre-conference workshops

  Thursday 21 August features pre-conference workshops – for the school sector in the morning and for all sectors in the afternoon.

  School sector pre-conference workshop

  A pre-conference workshop for the school sector kicks off at 9am on Thursday morning. Connect with school representatives from across the country while learning about market trends, our key competitors and opportunities to collaborate through SIEBA.

  All sectors marketing and market intelligence workshops

  The afternoon pre-conference workshops are open to all sectors. Thursday afternoon features a marketing workshop on honing your point of difference followed by a choice of market intelligence sessions spanning the world.

  In the marketing workshop, gain inspiration from the Icebreaker experience to help you understand how to stand out from the crowd.

  Then, choose from nine future-focused market intelligence sessions featuring cherry blossoms, hashtags and samba! Learn about opportunities spanning the globe – from the Americas to Asia to the Middle East and Europe.  

  Networking drinks and conference dinner

  Join in the celebrations on Thursday evening with networking drinks and conference dinner starting from 6pm.  

  Friday highlights

  The Conference on Friday kicks off at 8.30am and features keynote addresses that will inspire, challenge and provide insight.

  In between our fantastic international keynote speakers, you can choose from 12 breakouts on topics ranging from customers and markets, strategy, marketing, operations and innovation.

  Breakouts include several sessions featuring the latest data and intelligence, a panel discussion around offshore delivery, a session seeking your input on the International Education Senior Officials Group work programme, and a Lightning Innovation session featuring six industry innovators.

  Stay tuned for more detail, and save the date now!

• ENZ asks Saudi students: WhyNewZealand?

  The 18-member trade delegation included Chief Executives of six education organisations, and the visit provided great opportunities to promote New Zealand’s education system and to profile education companies doing business in the region. The Middle East is New Zealand’s largest export market for the delivery of education products and services, and the sixth largest recruitment market for students. 

  The #WhyNewZealand campaign targets entries via www.whynz.com and has the primary aim of raising awareness of New Zealand as a study destination. This is Education New Zealand’s first social media campaign in the Middle East and a competition is being run in conjunction with it whereby Saudi students have a chance to win one of eight English language scholarships on offer by promoting New Zealand on Twitter and Facebook. In the 12 days since its launch #WhyNewZealand has already attracted over 9,000 Twitter followers.

  As well as participating in events associated with the Prime Minister’s visit, the university and ITP delegation members attended the International Exhibition and Conference on Higher Education (IECHE) in Riyadh, Saudi Arabia; and the Global Higher Education Exhibition (GHEDEX) in Muscat, Oman.  The IECHE event week in Riyadh provided an opportunity to launch ENZ’s new Arabic language Study in New Zealand website, as well as Twitter and Facebook pages.  A broad mix of Saudi education stakeholders heard from University of Canterbury alumnus, Saleh Alkhozaim, about his experience of studying in New Zealand, and an agent networking event was held to broaden the champions promoting New Zealand as a study destination.

  The Middle East region continues to show positive signals for growth, with high levels of engagement via social media; increased investment across Middle Eastern countries in education infrastructure, programmes, and technical and vocational education.  If you are interested in discussing the business prospects for your organisation in the Middle East region, send an email to middleeast@enz.govt.nz.

• New campaign sparks student network

  “International students tell us that studying in New Zealand is an experience that changes them for the better – not only because of the great education they receive but also because they get to enjoy our unique environment and lifestyle,” says General Manager Marketing and Channel Development Hannah Lee-Darboe.

  “When you’re away from home, sometimes all you want to be able to do is show your friends just what it’s like – to have them right there beside you for a while. We’re offering that opportunity to international students currently in New Zealand.”

  The campaign offers students the chance to invite a friend from their home country to join them here for a 10 day all-expenses-paid study adventure.

  Students visit studyin.nz to enter, and invite their friends to register their interest in visiting them. Entries are open until 25 May. Five student pairs will be shortlisted, with the winning pair selected and their itinerary built by audience vote.  The study adventure will take place in July.

  “We all connect through communities and networks. This campaign activates these channels and puts New Zealand on the radar of the friends and families of students currently studying in New Zealand,” says Hannah.

  Selected institutions are also raising awareness of the competition through their channels. 

  The campaigns builds on the recently-announced partnership with the global networking organisation Kea.

  “International education fosters global connections. We’re connecting New Zealand to the world through education, from studying through to graduation and beyond.”

• Engaging agents

  Workshops of this nature are a highly efficient mechanism for New Zealand schools and tertiary institutions to establish new, and strengthen existing, relationships with agents in a relatively cost effective way. The energy and buzz in the room clearly demonstrated the enthusiasm agents and New Zealand providers had for the opportunity to meet and engage with one another.

  Institution representatives commented how encouraging it was to see that so many of the agents at ANZA – approximately a quarter – were first time attendees. From an ENZ business development perspective it was great to see New Zealand regions take the opportunity to promote themselves at the workshop, with many regions arranging agent familiarisation visits following the workshop.

  The ENZ booth was well patronised, with agents who were new to New Zealand keen to know about how to work more closely with our education providers, and others with more experience in New Zealand commenting that awareness of New Zealand as a quality education destination is increasing. Others enquired about how to access the wonders of the Brand Lab and had queries about the agent training programme.

  ICEF reported that a total of 86 education institutions from Australia and New Zealand, 12 work and travel organisations, 35 service providers and 147 ICEF-screened agents from 37 countries, gathered for the three days, participating in over 3,400 pre-scheduled meetings.

  The 2016 ANZA Workshop will be held April 13 – 15 in Melbourne, Australia at the Pullman Melbourne Albert Park.

• Massey study abroad programme a big hit

  Greg Huff, Manager of Student Mobility, said 38 students from the United States (US) have signed up for this year’s National Expedition and Internship, up from the first year tally of seven.

  Education New Zealand provided financial support through the International Education Growth Fund to help kick-start the programme.

  The expedition and internship, which can be selected separately or together during June and July, hosts students for two weeks’ travel through New Zealand followed by a four week internship in Hawke’s Bay while earning university credits. Massey's six week study abroad programme takes place during the US summer holidays and is equivalent to earning half a semester's worth of credits that can be transferred back to their home university.

  This customised study abroad experience provides opportunities for students studying agriculture, agribusiness, environmental science and wildlife management to gain hands-on professional experience relevant to their degree.

  The current programme has proven to be so successful Massey will next year offer a programme targeting students studying journalism, public relations, advertising, media studies, marketing and communications.  Details are still being developed but it is likely to be based in Wellington. 

  Greg is promoting the programmes at NAFSA (National Association of International Educators – previously foreign student advisers).

  While Massey is focusing its recruiting efforts on the United States, students from any country are welcome to attend.  Some international students studying in the US have chosen to come on this programme.

  Massey is also looking to start a third programme in 2017.

  “We’re looking at programmes that are complementary so they do not cannibalise each other.  We are very pleased with the interest shown by students.”

• Catching up with the Canadians – news for the school sector

  “Everyone knows that Canada is a key competitor for NZ’s school sector,” Mary says. “I wanted to find out more about their success and learn about the challenges they face”.

  “Many of the people I met were surprised to learn that NZ hosts about 16,000 international school students – punching above our weight internationally when compared with Australia’s 18,000 – but still a long way from Canada’s 46,000 enrolments! Nevertheless Canada does see Australia and NZ as its main competitors offshore.”

  The theme of the Conference was Collaborating to Educate Tomorrow’s Global Citizens. It was attended by 250 delegates from across Canada. Delegates represent school districts or boards, so each delegate could be working with 10 or 50 schools.

  International speakers at the conference noted New Zealand’s recent increased profile and activity level in the school sector, citing government support and the establishment of SIEBA as positive developments.

  “We are developing a relationship with CAPS-I, with both sides keen to explore potential collaboration” says Mary.

  “During my visit I learnt a lot about Canada’s school international education industry. They draw from many of the same markets we do, but as you might expect NZ is stronger (relatively speaking) in South East Asia while Canada is stronger in Latin America.

  “There is very little federal government support for Canadian schools’ international business, because education is a provincial responsibility. Canadian schools are committed to delivering high quality student experiences, but they don’t have a Code of Practice equivalent to regulate high professional standards.”

  Mary will be sharing more about her learnings on Canada at a pre-conference workshop at NZIEC 2015.

• INAKL ambassadors welcome

  It is an exciting milestone for the INAKL programme, which is a key project for Auckland Tourism, Events and Economic Development – which drives the growth of the international education through its specialist team Study Auckland.

  The ambassadors will regularly blog about their experiences as an international student in Auckland on a new site which went live this week.

  Ketaki Khare was among the ambassadors who were formally announced by Auckland Mayor Len Brown at an international student function held at Auckland Zoo last month.

  As well as being a student ambassador, Ketaki is among 10 Indian students awarded the New Zealand Prime Minister’s Sports Scholarships for 2015. She is a member of the Indian women’s rugby team, is India’s first female rugby referee and the first Indian woman to pursue a professional career in rugby.

  Ketaki Khare says: “Being an INAKL International Student Ambassador is an amazing opportunity to view this magical city in all its glory and it gives me immense pleasure to be able to write about all my experiences.”

  Birgit Hermann, Project Manager – International Student Experience, says: “The ambassadors’ role is to experience everything Auckland has to offer and talk about them to international students who are here or may come here.”

  The event at Auckland Zoo was the second in a series of INAKL events organised by Study Auckland for the region’s international student community. Some international students also enjoyed an INAKL group attendance at an Auckland Blues rugby game last month, and a recent Immigration New Zealand seminar about how they could potentially make Auckland their permanent home.

  The programme kicked off with the resoundingly successful International Student Welcome held at The Cloud in March, which attracted about 2,400 students.

  “The recent immigration seminar was fully subscribed within 10 hours and the INAKL Facebook site reached more than 2000 likes this week. The programme is achieving great results, but we would like to see it continue to grow and benefit students,” says Birgit.

  For further information please visit aucklandnz.com/inakl or contact inakl@aucklandnz.com.

• Learning on the land – Semillero Rural students arrive

  Semillero Rural, the Chilean Ministry of Agriculture's scholarship scheme for vocational students from the regions of Chile, enables students from agricultural schools to learn new skills, develop their English language capabilities and apply their new knowledge by working on a New Zealand dairy farm or in fruit production.

  Students then return to apply their new skills at home.

  This year 18 students are enrolled in programmes at the National Trade Academy (NTA) and 14 students are studying at Otago Polytechnic in Cromwell.

  “The 18 students enrolled with NTA are participating in an English plus Agriculture Programme,” says Craig.  “The programme consists of six weeks of learning English, including agriculture terminology, and developing knowledge of health and safety, milk production, fencing, animal husbandry, pasture management and more.

  “The students enjoy visiting local farms, learning to ride motorbikes and quad bikes, and learning new fencing skills. The biggest difference between farms in Chile and here in Canterbury is the scale of farming. In spite of New Zealand being a much smaller country, our farms are much bigger in terms of land area, the number of cows milked and the use of technology to improve production.”

  During trips to recruit students and build the programme, Craig’s learnt to build relationships first and to be flexible.

  “You can’t just take a programme over to Chile and say this is it. We need to be flexible and ask what would work for them,” he advises.

  “The other point is to be patient. Nothing happens overnight as there is a process that has to occur. However, once you get final approval it will happen quickly so, as a business, you have to be ready to act. Feedback is also important and you will need to visit the market more than once to build relationships and trust.”

  “In my view it is better to look for partner organisations, such as institutions with similar courses, who can promote NZ study opportunities to their graduates, who can then follow up with agents as to enrolments. Chilean parents are fully involved with the whole process and they like to be able to know who they are dealing with,” he adds.

  In 2008, NTA contracted a person in Chile to act as their representative, a move that has expanded their network of contacts and proved highly successful.

  “The support of New Zealand Trade and Enterprise and the Ministry of Foreign Affairs and Trade in the early years was critical, as is the more recent support of ENZ as they understand the market and can assist with introductions that we likely couldn’t make ourselves.”

  The ‘Semillero Rural’ scholarship was the pilot for the Primary Sector Training Visa recently approved in New Zealand for Chile.

• Doing the business

  Included in that count were representatives from all eight New Zealand universities, four ITPs, and ENZ Chief Executive Grant MacPherson along with Lisa Futschek (Regional Director for the Americas, Japan and Korea) and Amy Rutherford (International Market Manager for China and the US).    Whilst there is a full conference programme at NAFSA each year, the real focus is on the exhibitions’ hall which has been described as a ‘massive speed dating event'.  Resembling any large international trade fair, hundreds of upmarket booths house service providers, national umbrella organisations, individual education institutions and agents looking to do deals with one another in the Study Abroad market. 

  New Zealand institutions had full agendas throughout the week, exploring new business opportunities with partner institutions from the US and around the world and maintaining and developing existing relationships. 
  ENZ met with a range of organisations keen to work with us in promoting New Zealand as a study abroad destination, including the US Department of State, Education USA, Institute of International Education, STA travel, GoOverseas and a number of third party providers (akin to agents). 

  The New Zealand networking function was once again a highlight on the NAFSA agenda, with more than 200 of our closest partners enjoying an evening rich with New Zealand wine, food and culture, including an impressive haka performed by Laken Whitecliff, a young New Zealand artist based in New York, who was displaying his work at the venue.  It was an evening to be proud of and an excellent way to thank our many partners in the US and globally.

  The US Study Abroad market is buoyant, with much untapped opportunity for New Zealand. A range of government agencies have substantial budgets to assist US students on Study Abroad experiences in support of a government goal of doubling to 600,000 the number of US undergraduates studying abroad by the end of the decade.  New Zealand has a very positive image in the US, although our profile as a high quality study destination remains comparatively low.  But US students choose us rather for lifestyle reasons, our outdoor adventure, incredible landscapes, lord of the rings legacy and being a ‘bit different’ and off the beaten track.

  On the back of profile-raising campaigns ENZ led in conjunction with IIE and GoOverseas in the latter half of 2014, there has been considerable growth in the number of US students seeking visas.  The first quarter of 2015 is 25% up (221 visas) on the first quarter of 2014.  A great start to the year!

  If you’d like more information about the US market, please email Lisa.Futscheck@enz.govt.nz or Amy.Rutherford@enz.govt.nz

• Event registrations are open – and with a new whizz bang system!

  There’s something for everyone among the agent seminars, alumni networking events, New Zealand education fairs and commercial fairs in China, Thailand, Malaysia, Japan, Korea and Viet Nam.

  Exciting news is that, in line with our new categorisation of Japan as a ‘promote’ market, we are holding our first New Zealand education fair in Japan in October. Don’t miss out on this opportunity to showcase your education offering to this important market. As well, following on from the success of the agent seminars held in Osaka and Tokyo last year we will again be holding seminars in these cities leading up to the fair. 

  More exciting news on the event front is that our new event registration platform makes the whole process smoother, and does away with some of the paperwork. All the information you need regarding venues, locations and hotels, as well as some facts and figures about the market are available on the registration page for that event, all making for easier trip planning.

  Each event will have an app, so that all the event information will be at your fingertips as you travel. 

  Registrations for all events close on Wednesday 15 July so check out the event calendar, select your country or countries, and away you go!

  Phase two of the event registration improvements will include a meeting planner and appointment scheduler that will enable you to make appointments with agents well ahead of time and ensure you don’t miss out on valuable one-to-one meeting opportunities.