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Indonesian students meet the KIWI Challenge
Now in its third year, this annual student entrepreneurship competition asks students from schools across Java and Kalimantan to provide innovative ideas or solutions, based on a given theme. Education New Zealand Manapou ki te Ao (ENZ) organises the competition in collaboration with Kopi Tuli (Deaf Cafe), a deaf community in Jakarta.
This year, ENZ has partnered with Massey University, which chose the theme of sustainable tourism.
The school groups will submit videos to a judging panel made up of Massey University academics and ENZ representatives. Submissions will be reviewed by the panel and finalists selected. The students will then be supported through a number of workshops and mentoring by the Massey University academics.
This mentoring will prepare finalists for their final pitch in the following weeks. After the final pitches are reviewed, the top three groups will be awarded vouchers worth IDR 2,000,000 – 10,000,000 and offered the opportunity to take part in virtual internships provided by Massey University.
Registrations and initial video submissions for KIWI Challenge 2022 have now closed and are currently being assessed by the panel. We received 36 videos from 18 schools across Indonesia – and they are competing to secure a place in the Top 5 finalists.
To date, ENZ has engaged more than 1,200 Indonesian students through the programme and each year has showcased a New Zealand university and a particular theme. Previous university partners were Lincoln University (Agribusiness) and the University of Canterbury (Education Technology).
“Now entering its third year, KIWI Challenge has grown into a unique platform for New Zealand and our universities to remain connected to Indonesian students in a meaningful way. Most importantly, we have worked together to identify themes that resonate with young Indonesians and then matched these with the expertise our New Zealand universities have to offer,” Chris Hipkins said.
“This year has seen another shift in topic, with student groups focusing on Sustainable Business and Entrepreneurship under the expert guidance of academics from Massey University. With the current challenges facing societies across the globe as a result of climate change, I’m looking forward to the ideas Indonesian students will develop this year in such a meaningful area.”
Professor Jan Thomas, Vice-Chancellor of Massey University, was also present at the launch event in Jakarta.
“We are honoured to be part of the 2022 KIWI Challenge, and to have the opportunity to inspire Indonesian students to tackle an issue of utmost importance to their homeland - tourism. Massey has many links to Indonesia, particularly through our research partnerships with the University of Mataram. It’s exciting to again be able to showcase our world-class teaching and research on foreign shores. Best of luck to all of the teams taking part in the KIWI Challenge this year.”
This year’s KIWI Challenge looks to build on the success of previous years and inspire youth to be engaged in entrepreneurial activities around important social issues, connect students from Indonesia with New Zealand academics and strengthen ties between Indonesia and New Zealand.
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Tune in to hear about the FY 2023 student enrolment data
The full year 2013 – 2023 international student enrolment data provided by the Ministry of Education is now available on ENZ’s Tableau Public site. Anyone can access this data and filters which is presented in interactive downloadable dashboards and data tables. ENZ’s media release on the data can be found on our website here.
Marie Clark, ENZ’s Director Insights will be running two sessions for anyone interested in learning more about these numbers. You will hear insights including how subsectors have grown, how recovery has been distributed and our top source countries for total international student enrolments and variation by subsector.
You can register for the webinar which best works for your time zone via the links below. Recordings will also be made available on Intellilab after the sessions.
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Thursday 25 July 2024 – 8am NZT - https://enz.zoom.us/webinar/register/WN_-VZ_JKXIQh6PhmNNPNRVUw
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Thursday 25 July 2024 – 7pm NZT - https://enz.zoom.us/webinar/register/WN_dUfHYlP5TzSpCVDJ2cWBdg
If you have anything that you would like covered, please get in touch via insights@enz.govt.nz
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Think New with FutureLearn
Quicklinks
About the campaign
Campaign messaging
Tips for promoting the campaign
Check out the Brand Lab to download and use campaign assets
About the campaign
Objectives
- Test an online-focused audience’s appetite for courses delivered under an NZ country brand
- Explore sector capability and willingness for generating and promoting online courses
- Test, understand and validate ENZ's role in the online education space
- Maintaining awareness of the NZ Education brand and NZ as an education destination in target markets
FutureLearn platform and courses
- New Zealand’s offerings include short courses from leading universities, English language schools, vocational PTEs, Institutes of Technology, and edtech educators including virtual reality developers and game designers.
- These not for credit courses are on average 6-8 hours long from providers across the sector.
- FutureLearn is a global online education platform jointly owned by the UK’s Open University and The SEEK Group with an existing community of approximately 15 million learners globally.
- These courses are available to learners (including teachers and educators) all over the world, including here in New Zealand.
FutureLearn is actively promoting this campaign in the following prototype markets:
- Thailand, Japan, Korea, China, India, Brazil, Indonesia, USA, Vietnam, Germany, UK, Colombia
In addition, ENZ will be promoting this opportunity to its global learner database, and through other owned channels, including website and social media.
Campaign messaging
By joining forces and sharing the same message, we can tell a stronger, more consistent story about the FutureLearn prototype, and the opportunity it represents.
The Campaign’s place in the wider strategy for international education
- ENZ is leading a programme of work that focuses on the diversification of international education products and services. It forms part of the Government’s Recovery Plan for International Education, under the “Transforming to a More Sustainable Future State” workstream.
- The New Zealand International Education Strategy, 2018 is clear in its goals for achieving a thriving and globally connected New Zealand through world-class international education.
- Goal 2 of the Strategy is Sustainable Growth - the international education sector flourishes through diversification of markets, people flows and innovative products and services.
Talking points for providers
- We are proud to be part of ENZ’s new pilot, launched with FutureLearn.
- This initiative will showcase a selection of taster courses from New Zealand providers to worldwide online learners, under the national Think New brand umbrella.
- The 12-month initiative launched 8 June and is part ENZ’s Diversifying Products and Services programme of work.
- By taking part, we are supporting the Government’s Recovery Plan for International Education.
Provider participation benefits
These messages are useful when talking about the campaign to other staff in your organisation- This initiative is an opportunity to further raise our profile to a global audience, benefiting from the exposure generated by FutureLearn and the ENZ-funded global campaign.
- We’re able to test a new recruitment and distribution channel at little cost.
- As providers, we receive notification of any further interest generated by these online courses, which could lead to further study opportunities – either online (on FutureLearn or elsewhere), or onshore when current border restrictions sufficiently ease.
- As part of the process FutureLearn worked alongside providers like us, supporting us while we created (or optimised) content for the platform.
- Standard membership fees are being waived by FutureLearn for this prototype.
- ENZ is also funding a global campaign via FutureLearn to promote the prototype.
More about FutureLearn
- FutureLearn offer courses from around 250 providers from around the world. These courses range from tasters to full online degrees.
- 15 million learners use the platform. Many (27%) users are UK-based but increasing numbers of learners across the globe are accessing FutureLearn.
Tips for promoting the campaign
By aligning our marketing activity, ENZ and providers can tell clear and consistent message about the online study courses available with FutureLearn and providers. Here are some tips to start promoting your FutureLearn courses on your channels:
Tip 1: Use the digital assets available in your promotions:
There are plenty of campaign assets designed with campaign messaging available for you to use now on The Brand Lab. Assets have been specifically created to use across websites, emails, social channels & other digital advertising.
Check out The Brand Lab to download and use images, animated tiles, email signatures, an editable ad template where you can feature your own logo and much more!
Tip 2: Share our FutureLearn & Online Learning blogs
We’ve created a blog for a learner audience to promote starting a New Zealand education online, through the FutureLearn product. Check out the blog here and share on your own social channels or website.
We also have supporting blog content written by students for learners thinking about online learning. You can also share this blog, and link to FutureLearn’s Study with New Zealand Online page
Tip 3: Follow and share FutureLearn’s posts on Study in New Zealand Facebook & Instagram channels
ENZ will be posting about New Zealand online study options on our Facebook and Instagram channels. You can easily share & repost this content on your own social channels to reach your own audience. This Facebook post is ready to share now.
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