25 June 2015 at 9:00 am
Studyinnewzealand.com translated
Over the last six months ENZ has published country-specific content on studyinnewzealand.com for seven of our key markets.
Insights gained from search analytics, student visa and enrolment data as well as interviews with students, has enabled us to serve relevant and compelling content to our audiences from these countries in their local language.
The new content, along with a rigorous website testing programme to make it as easy as possible for prospective students to connect to institutions and agents, has helped lift the referral rate to institutions by as much as 170 percent in some sectors.
Country sites – a landing page and relevant sector pages, used for our Always On campaign activity which provides a base level of digital marketing in selected countries.
Language home pages – a home page with a link to the global English language site
