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• Key insights: Global Brand Health & Awareness Survey 2025

  Date: TBC

  Join us for an exclusive sector webinar unpacking the findings from the Education New Zealand Manapou ki te Ao Global Brand Health and Awareness Survey 2025.

  Conducted in October 2025 across nine priority markets, this research offers the most comprehensive picture yet of how New Zealand is perceived as an international study destination. The survey captures insights from prospective students aged 16-24 as well as parents in key school markets, providing a robust view of decision-making influences across the study journey.

  The results establish an important new baseline for understanding global awareness, preference, and the factors shaping international education choices in an increasingly competitive environment.

  In this webinar, we will cover:
  • Awareness and preference trends for New Zealand across priority markets, including areas of standout growth.
  • How New Zealand compares to major competitors including Australia, the US, the UK, Malaysia, Japan, and Singapore.
  • Drivers and barriers influencing students and parents, and how affordability, migration pathways, reputation, and proximity are shaping global choices.

  Why attend?

  This webinar provides essential intelligence for providers, recruitment teams, agents, and anyone involved in international engagement. The insights will help you better understand global perceptions of New Zealand, anticipate shifts in student behaviour, and tailor your strategies to meet evolving market needs.

  Who should attend?

  •    International directors and marketing teams
  •    Recruitment and admissions leaders
  •    Schools operating in international markets
  •    Agents and sector partners
  •    Policy, strategy, and market intelligence teams

• Around the world in five

  GLOBAL

  Gulf study interest falls 30% as conflict reshapes student demand

  Global student demand for universities in the Gulf is falling fast, with a recent report showing a steep drop in March 2026 compared to growth seen since late 2025, as the conflict reshapes perceptions of stability and choice.

  SOUTH AMERICA

  Mexico: A personalised, supportive approach is the key to success in this growing study abroad market

  There is significant demand in Mexico for study abroad, and Mexicans are considering a wider range of destinations than in the past

  CHINA

  US no longer a top-three destination for China’s students

  The United States continues to lose its long-held appeal among Chinese prospective international students, a new report by a major study abroad consultancy has found.

  UK

  Narrowing bands of compliance: How the UK’s new RAG system will impact international student recruitment

  The Home Office has circulated draft guidance with additional detail on more stringent sponsor compliance requirements for UK universities.

  GLOBAL

  What the Iran-Israel war could mean for students who depend on ChatGPT, Gemini, and Claude

  The Iran-Israel war may seem far away, but its effects are increasingly felt close to home. A way that we – and especially students — might be feeling the impacts of warfare, though, is with AI.

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• German Market Overview

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