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  • NZEducationEvent 471

  • One million reasons to follow Study in New Zealand

    The SiNZ social media community includes Facebook, Twitter, Weibo, WeChat, Instagram and Snapchat.

    Olivia Silverwood, ENZ’s International Social Communities Manager, said while the one million milestone is a big achievement, the engagement from followers is just as good a reason to celebrate.

    “In the education sector, even 1% engagement is seen as successful. Over the past 12 months, we have seen an average 8% engagement with Study in New Zealand’s social media content,” said Olivia.

    “We know our followers are engaged and enthusiastic about New Zealand education and it’s positive to see results reflect this.”

    Engagement is a measure of how users interact with content, such as sharing a Facebook post, retweeting a tweet, ‘favourite’ an Instagram image or clicking a link to a website. Social media engagement is an important metric as it indicates how effective content is.

    To further measure the effectiveness of the social media activity, Olivia has benchmarked the SiNZ Facebook, Twitter and Instagram accounts against competitors, including Study in Australia, Study in the UK, Education in Ireland, Study Melbourne, Study in Canada and Study in the States.

    “SiNZ consistently outranks all competitors’ Facebook and Instagram pages in terms of followers, follower growth, reach and engagement,” said Olivia.

    “Our Twitter pages also outrank competitors in all areas except followers, where we are second to Education in Ireland.

    “This is a fantastic space to be in and we aim to stay at the top.”

    Olivia added that SiNZ wouldn’t have been able to achieve these great results without the student stories from institutions.

    “There’s always an opportunity to collaborate more with our institutions’ social media team members,” she said.

    If you’re interested in joining a social media working group, please email social@enz.govt.nz.

    In the meantime, keep an eye on the SiNZ Facebook page to see how the milestone is being celebrated. 

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  • What’s new in IntelliLab

    ENZ’s Intelligence team has added new content to IntelliLab:

    • Visa dashboard for December 2017 (full year summary)
    • IVY – an interactive visa tool
    • Market factsheets (for China, India, Korea, Japan, Columbia, Vietnam)
    • International student Barometer survey results for university and ITP sectors
    • Updated country forecasts from The Economist Intelligence Unit

    IVY contains a wealth of visa information and will replace the 50-page monthly visa trends report (the last visa trends report was November 2017). The monthly visa summary dashboard will continue in its current form.

    IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information. (Please note: IVY has a large file size, so some patience may be required while we explore ways to improve it.)

    Our interactive enrolments tool TED (The Enrolments Data) is being updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider. The top-line numbers, such as total number of students and students by country, remain unchanged.

    We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.

  • Minister of Education Chris Hipkins to address NZIEC 2019 2

  • Japanese teachers visit New Zealand schools

    Participating schools had previously indicated their interest in New Zealand through a survey put together by Air New Zealand and ENZ and also attended a seminar prior to embarking on the tour.

    Japanese teachers were the focus for this familiarisation visit in recognition of the fact that they are among the key influencers, along with alumni and agents, for Japanese students and their families when considering international study locations. The word-of-mouth promotion of New Zealand as an education destination that comes from these visits is highly effective.

    The four-day tour started off with a visit to Rotorua where we visited the agrodome at the Rotorua English Language Academy to see the famous farm show, followed by a wonderful Māori experience at Te Puia. On the second day, despite the heavy rain, we received a warm welcome at Tauranga Boys’ College and Girls’ College, visited Hobbiton and enjoyed the experience of a Kiwi farm stay in Cambridge. The third day saw us visit the Waitomo glow warm cave and Waikato University, where the boys’ rugby team were hosted in July this year as part of the Game on English programme. The final day was dedicated to Auckland, where we visited Northcote College and Language International.    

    Participants were impressed by the quality of programmes and facilities offered by New Zealand schools and universities. The Cambridge farm stay in was also very well received by the teachers who considered it a uniquely New Zealand experience. Through conversations with teachers and counsellors, the Japanese teachers were also reassured by the level of support offered to international students in New Zealand. The group also had the chance to speak to some Japanese students and saw how well they integrate with New Zealand students in the classroom. A reflection of New Zealand’s emphasis on diversity, I believe. 

    With the growing demand from the high school sector in Japan, we were pleased to showcase New Zealand’s high-quality of education, along with the Kiwi lifestyle and cultural experiences. Following the trip Yamate Gakuin Junior and Senior High School in Yokohama has made a decision to send a group of students to New Zealand starting August 2016. Takigawa Boys' Junior and Senior High School in Kobe will also start offering a 3 months programme in New Zealand from 2018. 

    I look forward to facilitating more relationships between New Zealand education providers and institutions and agents in Japan in the coming year.

    I would like to sincerely thank all the institutions, local tourism offices and venues, and Air New Zealand for their support in making this programme a success.

    Misa Pitt

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  • Indian students look to Kiwi universities

    The third round of the New Zealand Excellence Awards (NZEA) was announced earlier this month at a student and media event, with John Laxon, ENZ Regional Director for SSEA and actress Kriti Sanon, ENZ’s Brand Ambassador for India, on hand to present.

    This round of NZEA is the biggest yet, with 34 scholarships together valued at $215,000 NZD. The scholarships are jointly funded by ENZ and all eight New Zealand universities, offering deserving Indian students partial scholarships to study at New Zealand universities.

    On the back of the awards, ENZ also partnered with Universities New Zealand to launch the New Zealand Master’s campaign in India, promoting industry-linked 18-month taught Master’s qualifications for Indian students, with flexible options to suit a student’s career trajectory.

    A dedicated microsite to help students explore options is now live.

    ENZ’s Country Manager for India, Jugnu Roy, says both initiatives show there’s a growing interest among Indian students for tertiary qualifications in New Zealand universities.

    “In particular, they are drawn to the flexible nature of the way New Zealand courses are structured and the fact that all our universities rank in top 3% of the world globally (QS world rankings).

    “That they can access these ‘Future-proof’ programmes that help prepare students to enter the global marketplace is what makes us stand out as a study destination compared to other countries.

    “Both of our announcements were well received by students and media – ENZ’s scholarship team saw a surge of high quality applications coming in for the 2018/19 round of NZEA.”

    To amplify both announcements, ENZ and some New Zealand universities are organising a Counsellor Training Webinar later in the month to equip agents to help promote these initiatives to prospective students.

  • Summer safety messages

    Following the 2016 Kaikoura earthquake, tsunami and aftershocks, Civil Defence began a nationwide safety advertising campaign to ensure people know the warning signs and life-saving actions to take.

    The campaign will be reinstated again this summer, from 17 December to 13 January, and includes a number of resources to be used across digital and social media to support the television, radio and video on-demand ads.

    What can you do?

    • Encourage your school to include tsunami planning in its emergency plans when it returns in February
    • Share tsunami zone maps on your website and social media
    • Use social media posts, posters, web buttons and banners, digital ads, videos online and in your publications
    • Share translated resources with non-English speaking communities
    • Share other resources with staff, stakeholders and members of the public.

    Resources include

    • Factsheets in 23 languages
    • Print advertisements
    • Posters
    • Digital banners
    • Radio advertisements
    • Tsunami 101 posters and social media posts

    And lots more, available at www.civildefence.govt.nz/get-tsunami-ready

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