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Promoting a New Zealand education experience in Guangzhou
General managers and directors from 25 education and tourism agencies attended a study tour development workshop on 15 August 2022, to identify and develop potential opportunities for New Zealand as a study tour destination for Chinese families.
Workshop participants discussed opportunities to develop study tours to New Zealand for Chinese families.
Several New Zealand education providers also participated, and the workshop reflected a strong collaborative effort by Tourism New Zealand and Education New Zealand Manapou ki te Ao (ENZ), as well as the Ministry of Foreign Affairs and Trade.
Education agents met with representatives of New Zealand institutions at the Guangzhou workshop.
NZ Inc agencies again worked together to deliver a successful workshop for more than 50 education agents in Guangzhou later the same day. Representatives from 11 New Zealand education providers gave presentations and made the most of the opportunity to engage one-on-one with the education agents in a ‘speed dating’ format.
“Guangzhou is an important education partner for New Zealand,” says Felix Ye, ENZ’s Senior Market Development Manager who is based there. “It’s important for us to engage directly with key people in the sector, to raise the profile of New Zealand education given the full resumption of visa processing this month.
“We took the opportunity to emphasise New Zealand’s commitment to providing quality education, supporting student wellbeing, and encouraging global citizenship, in line with the refreshed New Zealand International Education Strategy.”
Felix Ye (left), ENZ’s Senior Market Development Manager who is based in Guangzhou, in discussion with education agents at the workshop.
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