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  • Another 100 Chilean students to arrive in July

    The 100 students will arrive in New Zealand in July and will study at schools around the country.

    Prime Minister John Key, who was in Chile leading a trade mission of New Zealand businesses, says there is the potential for the announcement to “lay the foundations for a regular study programme in New Zealand for high-achieving Chilean students”.

    Education New Zealand’s Santiago office helped secure New Zealand’s place as the country of choice to pilot the “Penguins without Borders” programme and its extension. The programme’s name comes from the traditional black and white Chilean school uniform.

    Last year New Zealand was the first country to be selected by the Chilean Government for the programme.

    Mr Key said “New Zealand’s selection as the pilot country for this programme speaks volumes for the high regard in which our education system is held”.

  • Chile announces 500 more ‘penguins’

    In the last edition of International Education News we reported that Chile’s Economy, Development and Tourism Minister, Pablo Longueira, had announced that the pilot scheme for the ‘Penguins without Borders’ scholarship programme that brought 40 Chilean students to New Zealand in January, would be widened to 100 for terms three and four of this year.

    Things have progressed since then, with Minister Longueira announcing during his current visit to New Zealand that 500 more ‘penguins’ (so called, due to their distinctive black and white uniforms) are coming to New Zealand.  The first group of 250 ‘penguins’ arrives in July to live and study in towns and cities around New Zealand for two semesters. A further 250 will arrive in January 2014.

    New Zealand was the only country chosen to pilot the scholarship programme, but this announcement may help secure New Zealand’s place as a regular destination for these high-achieving students.

  • Stephen Fleming Live Facebook campaign launched in India

    The aim is to increase the traffic to our India Facebook page as well as building a large database of potential international students.

    The Stephen Fleming Live campaign leverages Fleming’s superstar status in India, with potential international students “liking” our India Facebook page, answering a few questions and uploading their photograph into a virtual First XI team photo.

    Eleven lucky winners in each of five cities (55 people) across India will get to meet with Fleming’s at an exclusive, closed door, question and answer session in their chosen city.

    All entrants will receive a ‘personalised’ photograph of themselves and Stephen to re-post onto their own Facebook page to ‘share’ with their friends.

    We’d then like to develop a relationship with them through a post-competition event-driven marketing campaign.

    The first two meet and greet events with Fleming were based around Education New Zealand Fairs in Cochin and Pune earlier this month. Further meet and greets will be held in Chennai, Mumbai, Hydrabad, Bangalore and Pune again.

    The promotion includes a video for Pune with Fleming talking about studying in New Zealand.

  • Los Angeles VAC opens next week

    All applications that were previously received by this office should be sent or delivered in person to the New Zealand Visa Application Centre (VAC) in Los Angeles.

    For more information on the Los Angeles VAC, visit the Immigration New Zealand website.

  • Update on sending promotional materials to Viet Nam

    A Vietnamese Government circular also states that if the declared value of goods for onward sale, and sent by a courier company, is less than 1 million VND, no import duty needs to be paid. Over this amount, import duty must be paid. 

    In addition, all importers of “cultural goods” must obtain a cultural licence from the Department of Information and Communications, Ministry of Culture, Sports and Tourism.

    “Cultural goods” includes written materials such as education promotion resources. 

    If you are sending materials to education agents, they should be able to obtain the cultural licence. If you planning to send materials elsewhere, and assistance is required, please contact in advance the New Zealand Embassy in Ha Noi or the New Zealand Consulate in Ho Chi Minh City for more information.

    Other tips for institutions sending materials to Viet Nam include:

    • You should send materials well in advance of any planned events

    • If import duty has to be paid, please aarrange with your freight company for the sender (rather than receiver) to cover this cost – this speeds up the process for the Embassy or Consulate if there are any problems

    • If arranging materials to be sent to Viet Nam from third countries, remember to instruct foreign printers accordingly

    • Remember also to include this information when organising shipments through BPO Intelligence (BPO)

  • Alumni news - launch the New Zealand Educated LinkedIn group

    We encourage you to look at this and refer the LinkedIn group to your own alumni and ask them to join up.

    This is the first stage in our work with alumni. Once there are more members in the group we will start sending out notice of events, encourage alumni to form groups and start discussion forums.

    Here is a comment from one of the alumni who recently joined: “Thank you very much for invitation, this group would make me feel like return back to NZ. Keep in touch.”

  • JJL China visits New Zealand to discuss international student recruitment strategies

    Senior representatives from JJL China, including their Beijing HQ President Mr Yanmin Zhu, will meet with New Zealand institutions from a range of education sectors in the wider Christchurch and Wellington regions. Grant McPherson, Education New Zealand’s Chief Executive, says the visit is the first of four inbound agents trips organised to improve connections between industry, agents and markets.

    “Loyal and high-quality agents play an important role in New Zealand’s international education industry. ENZ is hosting these trips to build on our valued relationships and explore further opportunities for cooperation aligned to our marketing campaigns.”

    Kaye Le Gros, ENZ’s Channel Development Manager with responsibility for agents, says JJL were especially keen to travel to and show their support for Christchurch.  While there, the delegation will visit Burnside High School, the University of Canterbury and Christchurch Polytechnic Institute of Technology. They’ll take a tour of the Re:Start container mall and learn about plans to rebuild Christchurch’s city centre.

    The visit will conclude with a meeting to discuss a two-year strategic plan for JJL China and New Zealand. Agents from India, Indonesia, Thailand and Korea arrive in New Zealand throughout May and June. As well as meeting with education representatives, visiting delegations will hear from New Zealand Qualifications Authority, Immigration New Zealand and Ministry of Education staff.

  • Update on the New Zealand Story – Our shared story to support export growth

    The New Zealand Story project is led by the chief executives of Education New Zealand, Tourism New Zealand and New Zealand Trade and Enterprise.

    The Story will:

    • Communicate New Zealand’s values and personality

    • Feel and be authentic

    • Feel different to other countries’ stories

    • Move us beyond place (our landscape)

    • Be a foundation story from which other stories can grow

    • Support growth in export earnings.

    It will help communicate New Zealand’s distinct and unique attributes to international audiences around the world.

    Education New Zealand Marketing and Channel Development Manager Kathryn McCarrison says that while New Zealand has a great reputation in a number of areas, “the New Zealand Story is an opportunity to sharpen and highlight our country’s many qualities.

    “What we have got is a gap between how international audiences see us and the ideal positioning we need to ensure the world ‘buys’ New Zealand.

    “The New Zealand Story will fill that gap so that exporters don’t have to spend half their meetings in international markets explaining why New Zealand is great. They can get straight into saying why they are great.”

    The New Zealand Story will be a foundation for more specific stories about individual businesses and sectors like education. It will help give the stories told in international markets by individual companies and organisations a common voice when talking about New Zealand.

    The Story has been tested and accepted by businesses and consumers in six markets –Australia, China, USA, Jakarta, India and Germany.

    Leaders from New Zealand’s primary sectors, manufacturing services, export education, Māori and wider government have also had extensive input into the story’s formulation.

    The project is now in its creative development stage. A toolbox for industry will be developed that will include images and videos to help ‘NZ Inc’ partners (from both the public and private sector) tell a consistent story about New Zealand across different sectors and in very diverse international markets.

    This is an exciting development in the marketing of New Zealand globally and one that will help us all tremendously in raising the profile of our own sectors overseas.

  • Update for industry on Assignments4U issue

    Although I was made aware of the issue late on Friday, I was still taken aback at the tone of the article and some of the implications made.

    The issues raised are of concern to all of us, and we are working on gaining better understanding of the scale of the problem. We do know that it is not, as the article may imply, a problem that is peculiar to Chinese students, nor to students from any other country.

    Education New Zealand’s (ENZ’s) main focus on this issue is to manage any risks to New Zealand's international reputation as a provider of world class education, and to local perceptions of the value of international education to New Zealand.

    We are following a clear plan to manage any impact this issue may have locally and, most importantly, in China. I’d like to let you know what’s underway now.

    Yesterday we responded to media enquiries through a statement, most of which has been reported in the various media items on the matter so far.

    ENZ has excellent relationships within the Chinese education sector and our Regional Director, Greater China, is in touch with Chinese officials to ensure there is no misunderstanding about the issue or the New Zealand Government’s response to the matter.

    I am aware of the efforts everyone our industry makes to maintain New Zealand’s reputation as a provider of high quality education, and you can be sure we are very much focussed on that as well.

    If you have any thoughts, comments or require any assistance, then please get in touch with me, or Senior Communications Advisor, Susie McShane.

    Kind regards,

    Grant McPherson

  • School support on the way

    Mary Camp, ENZ’s Business Development Manager dedicated to the schools sector, says schools can expect to see these activities rolling out over the coming months.

    Mary is also chair of the Schools Sector Reference Group. She says that “with 596 schools hosting international students, and no peak body, consultation is a challenge.

    “So we have set up a Schools Sector Reference Group, to create a channel for consultation with the sector.”

    The group provides advice and guidance to ENZ on initiatives planned for the schools sector. The group includes representatives from eight regions. It will meet 3-4 times each year.

    ENZ’s schools sector initiatives include:

    • An exemplar school website showing best practice to attract international students

    • Marketing material focussing on New Zealand’s competitive edge, with room for regions and schools to insert their own details

    • A website review service to help schools maximise the results from their websites (conditions will apply)

    • Case studies of schools showing good practice in export education.

    Further initiatives off the block will include:

    • A professional development programme for International Directors and/or Principals

    • A marketing self-review tool

    • Research into primary and intermediates schools’ decline in numbers.

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