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  • Announcements to support industry growth

    Here’s a round-up of recent news:  

    $2.7 million for international education in regions and new markets

    An additional $2.76 million of funding is being invested through ENZ to strengthen key market relationships, support diversification into new markets and build on our Regional Partnership Programme.

    The Regional Partnership Programme will receive $2 million to help grow international education. The investment is focused on growth in the regions, and will enable more regions to join the Programme and further regional development initiatives to be supported. For more information on the Regional Partnership Programme, contact Greg Scott, Business Development Manager.

    Efforts to diversify growth across more markets continue, with an additional $700,000 invested in stepping up marketing and promotional activity in Colombia, the USA and Viet Nam, the Philippines and Indonesia.

    Here’s a link to the press release.  

    School ties with China

    Twenty-five schools across New Zealand received funding to build their sister school relationships with China. Recipients include Marlborough Girls’ College and Marlborough Boys’ College, which received funding of $5,000 to develop a sister school partnership in Ningxia Hui Autonomous Region, one of China’s leading wine-producing regions. The colleges are also working with the Nelson Marlborough Institute of Technology to encourage Chinese student enrolments into courses relevant to New Zealand’s wine industry.

    Here’s a link to the press release.

    Read the article in the Marlborough Express here.  

    Study Abroad growth

    A new scholarship for European Union students will target Study Abroad growth at New Zealand universities.

    Total funding of NZ$100,000 for scholarships, co-funded between ENZ and universities, will be offered as part of a marketing campaign being prepared to grow the number of Study Abroad student arrivals from Europe to New Zealand. The announcement came during Prime Minister John Key’s visit to Europe to advance the bilateral and trade relationship between EU and New Zealand.

    Here’s a link to the press release.  

    Scholarships bring Korean students to New Zealand

    New Zealand’s profile as a study destination was further raised in Korea during Minister Joyce’s recent visit. In Seoul on 19 October the Minister awarded four aspiring Korean golfers scholarships to spend a month in New Zealand receiving intensive English language teaching and top quality golf coaching, under the Game On English - Golf edu-sport programme.

    Here’s a link to the press release.

    And, for those of you who read Korean, here’s some of the coverage the event received in Korea:

    Ilgan Sports ‘Education New Zealand provides golf training opportunity in New Zealand to four aspiring Korean golfers’

    Business Korea ‘New Zealand Educates Korean Golfers’

    Segye Ilbo ‘New Zealand ‘Game On English-Golf’ providing opportunity to four recipients’

  • ENZ Board members honoured

    In its third year, the Women of Influence Programme is designed to identify, recognise and celebrate the 100 most influential women shaping New Zealand across 10 categories: Arts and Culture, Board and Management, Business Enterprise, Community and Not for Profit, Diversity, Global, Innovation, Public Policy and Rural.

    Victoria won the Arts and Culture award for her role in injecting new life in to Bats Theatre and for her part in influencing, as Chief Executive of screen production company the Gibson Group, displays and exhibitions at a range of museums and public venues around the world. Eleven women were nominated for this award.

    Frances won the Innovation award for being at the forefront of change in education, and for her vision and passion for learning, particularly in the areas of science, technology and discovery. You will all be familiar with Frances’ cutting edge learning facility, The Mind Lab by Unitec. Eight women were nominated in this category.

    That we have leaders and influencers of such calibre on our board is something to be celebrated. The breadth and depth of experience Frances and Victoria bring to our organisation is invaluable, and the contribution they make to our international education industry is enormously beneficial.

    Read the news story here, and read more about Frances and Victoria here.

  • Student wellbeing strategy launch

    The new strategy aims to protect and enhance New Zealand’s reputation as a safe and welcoming study destination. It was officially launched at Ara on 13 June by Tertiary Education, Skills and Employment Minister Paul Goldsmith.

    Hayley Shields, ENZ’s Director of Student Experience says the new strategy was the outcome of extensive consultation with the sector as well as with international students about what would make the most difference to them.

    “Students that I spoke to at the launch were really pleased to see the new strategy, and to know that their wellbeing is considered so important for their student experience,” she said.

    Ara Chief Executive Kay Giles together with Ara staff and international students, representatives of government agencies, Christchurch Educated, and the local community took part in the launch.

    Development of the new strategy was led by the Ministry of Education.

    Read the International Student Wellbeing Strategy.

    Read Minister Goldsmith's announcement.

  • Ask New Anything: The campaign in China

    Ask New Anything, ENZ’s latest global, digital campaign, was launched worldwide in early October and a week later in China – after national holiday Golden Week. In China, the campaign leveraged ENZ’s strategic platforms with the help of our digital partner UMS. 

    So far, nearly 37 million Chinese have engaged with the campaign and ENZ’s following on WeChat has almost doubled as a result.

    To celebrate the success of Ask New Anything in China, we’ve broken down four of our key platforms and explained why they are important when it comes to having a presence in this part of the world.

    1. Zhihu

    ENZ is the first international education agency in the world to have an official account on Zhihu. This puts ENZ in the company of other well-known international brands such as Audi and Airbnb.

    Zhihu is the latest platform to be added to ENZ’s Chinese social portfolio. Like Quora and Reddit, Zhihu is known in China as a space for Q&As, making it a great fit for the Ask New Anything campaign.

    Visit our Zhihu account to watch a campaign video developed especially for this platform.

    2.WeChat

    It was a natural choice to promote Ask New Anything on WeChat.

    ENZ is one of the first education agencies in the world to utilise a premium format of WeChat Interactive Ads, and has engaged with 24 million users in our target groups since Ask New Anything began.

    WeChat is a mobile app that does almost everything in China. It currently has over one billion active monthly users worldwide and is growing. In China, our audiences use WeChat to connect with brands, with each other, to shop, to order taxis, the list goes on.

    ENZ has had an account on WeChat since 2014, and currently has more than 58,500 followers – including prospective Chinese students and their parents. Almost half of these began following the channel in 2019 as a result of a more targeted approach to our campaigns. Through this channel, users can explore what interests them most about studying in New Zealand.

    3. WeChat mini-programme: My StudyNZ

    ENZ added My StudyNZ to our WeChat portfolio in October 2018. This is a bespoke application developed for the platform.

    The mini-programme delivers the same course-matching experience as our global My StudyNZ platform to Chinese audiences, via WeChat.

    WeChat mini programme QR code new logo

    4. .cn website

    Earlier this year, ENZ launched a China version of the student-facing Study in New Zealand website with a China domain (.cn).

    This new website overcame issues with accessibility, performance and loading speed in China, and is optimised for Baidu (China’s largest search engine).

    cn website

    5. Weibo and YouKu

    The Ask New Anything campaign also has a presence on Weibo, which remains one of China’s largest social media platforms, and on YouKu, the China equivalent of YouTube.

  • COVID-19 update for education providers

    Thank you for your ongoing support and care for international students at your institutions.

    Please read below for the latest advice from the Ministry of Education for Alert Level 4. For information especially for international students, visit the COVID-19 page on NauMai NZ.

    Advice for COVID-19 cases in tertiary education providers or accommodation

    Read the latest guidance in the Ministry of Education 23 August Tertiary Provider and International Bulletin

    Guidance for school hostels for all alert levels - Ministry of Education

    International students are eligible for COVID-19 vaccination

    As a reminder, international students, as temporary visa holders, are eligible for a COVID-19 vaccine as part of New Zealand's national vaccine programme.

    The Government has expanded the list of essential workers eligible to receive a COVID-19 vaccination to include people who work in accommodation services (including tertiary accommodation providers). Children aged 12-15 are also now eligible for the vaccine.

    Full details are available on the Unite against COVID-19 website: COVID-19 vaccines | Unite against COVID-19 (covid19.govt.nz)

    Stress counselling and support

    During this time, it's natural to feel emotionally and physically drained.

    You’re not alone in this and you don’t need to cope on your own. Friends and family members can help you to cope.

    You can also get help and information from:

    • your education provider
    • your GP or local community health centre
    • Youthline at 0800 376 633 or youthline.co.nz
    • Need to Talk by calling or texting 1737

    In an emergency always call 111.

    Information in different languages and the Golden rules for Alert Level 4

    Information is available in a variety of languages on the Unite against COVID-19 website, including Chinese, Hindi, and Japanese.

    The Ministry for Ethnic Communities | Te Tari Mātāwaka have released videos in different languages about the ‘Golden rules for Level 4’. Please  share this link to the videos with your networks to support our community.

    Financial support for businesses

    The Government has activated a range of supports for businesses. Find out what financial support you can get for your business on the Unite against COVID-19 webpage.

    https://covid19.govt.nz/business-and-money/financial-support/financial-support-for-businesses

    Student Hardship for International Learners

    There is also support available for international students which is available below:

     

  • From the CE: Putting NZ back on the map in 2022-23

    With relatively low numbers of international students currently in New Zealand, the primary focus for Education New Zealand Manapou ki te Ao (ENZ) over the 2022-23 year will be on rebuilding the sector. The rebuild will have an emphasis on quality and long-term sustainability. We will be working closely with our key sector partners here and around the world to put New Zealand back on the map.  

    This focus is reflected in the draft refresh of the New Zealand International Education Strategy 2022-30, in our recently published Statement of Intent 2022-26 and Statement of Performance Expectations 2022-23, and in our internal business planning for the year ahead.  

    The high impact global marketing campaign, I AM NEW, launched at NAFSA in late May, provides a strong starting point for the rebuild. As well as raising New Zealand’s profile by attracting significant international media coverage, the campaign has so far reached over 115 million users. This is a unified, overarching promotion on behalf of New Zealand’s international education providers – an essential approach for us to be heard in this extremely competitive sector. We have focussed the promotion on ten partner countries: Brazil, China, Colombia, Germany, India, Japan, South Korea, Thailand, United States, and Viet Nam. The current phase of the campaign includes highlighting individual student stories.  

    Travel to partner countries to support the work of locally based ENZ staff and our NZ Inc agency partners is also an important part of promoting New Zealand’s education. Prime Minister Jacinda Ardern’s visit to Singapore and Japan in April, and Education Minister Chris Hipkins’ travel to the United States, Brazil and Chile in May-June have delivered the clear message that New Zealand is open for business, raised awareness of our quality education offering, and progressed our relationships in these countries. You can read more detailed reports about the trip to North and South America in this month’s E-News, and we’re currently planning our forward schedule of travel to other key partner countries.  

    After discussions with education providers, we have finalised the programme of in-market events where New Zealand will be represented through until the end of 2022, and this is now available on our website here.  

    The reopening of New Zealand’s borders has also enabled the Prime Minister’s Scholarships for Asia and Latin America to restart this year, so New Zealanders have the opportunity to learn from international experiences and develop their global citizenship competencies and networks. Decisions were recently announced on the first round of group applications, while applications for individual scholarships are open until 31 August 2022.  

    This month we also formalised a new partnership between the Ministry of Foreign Affairs and Trade and ENZ that will see ENZ take over operational management of the Manaaki New Zealand Scholarship Programme from November 2022. This is an excellent example of ‘NZ Inc.’ cooperation that plays to each agency’s strengths. You can read more about the partnership in this issue of E-News.  

    He ora te whakapiri, he mate te whakatāriri – Unity is strength 

    Grant McPherson 

  • Happy New Year everyone!

    • Check out the new features on studyinnewzealand.com. Find out what these are here and here.

    • Remember to take advantage (and encourage agents to take advantage) of the new ‘Apply on Behalf’ service offered by Immigration New Zealand. Encourage students to apply for visas electronically via Immigration ONLINE. Read more about it here.

    • Help us promote New Zealand education in our key markets by sending your good news and student stories to media@enz.govt.nz.

    • Join us on LinkedIn for news, announcements, updates and ENZ vacancies. LinkedIn is a great place to learn of event updates as they happen.

    • Dive in to the Brand Lab for photographs, graphics and the New Zealand Education story video and to refresh your marketing materials.

    • Encourage your LOCAL students to apply for the March 2016 round of the Prime Minister’s Scholarships for Asia.

    • Save the date for the New Zealand International Education Conference (NZIEC 2016) to be held in Auckland on 18 and 19 August.

    • Consider sharing your insights and practices by presenting at NZIEC 2016. The online application form for submitting proposals will open shortly. 

  • ISANA NZ to launch micro-course on student experience

    The six-week online course will provide international education practitioners with key strategies and skills for supporting international students remaining in New Zealand and offering wraparound support for new students entering the country.

    Established in 2001, ISANA: International Education Association NZ Inc is a member organisation that seeks to professionalise international education in New Zealand by offering professional development opportunities and creating a network of international education staff.

    ISANA NZ has worked closely with ENZ and other Government agencies during the 2020 COVID-19 response, with a focus on student wellbeing.

    “It is clear to us that specialist skills will be essential for effective wraparound support for international students and sustainable practice in a COVID-19 era. There is a need for a step-change in the professionalisation of practice to facilitate sector recovery,” ISANA NZ Executive Director,Chris Beard, says.

    The International student experience micro-course is the first digital training opportunity ISANA NZ have developed. It usually runs in-person workshops; this micro-course was designed to comply with COVID-19 health guidelines.

    International student experience: Orientation, integration and wellbeing begins 28 September 2020.

    Read more details on and register for the course.

  • University launches global brand

    The focused work to create Massey University Worldwide was supported by $150,000 funding through Education New Zealand, as part of the government’s strategic initiatives to increase the volume of offshore education delivery by New Zealand providers.

    The new brand was launched in Wellington on 25 February, at a function including the representatives of 11 embassies.

    Massey University Worldwide aims to connect and expand the institution’s existing distance learning and transnational activities, which have included partnering with the Singapore government on food technology training, delivering postgraduate programmes for the Royal Brunei Armed Forces, and a blended programme for South Asian veterinarians and public health professionals.

    Vice-Chancellor Steve Maharey says Massey University Worldwide is a natural extension for Massey.  As one of the first universities in the world to launch distance and online learning, Massey has developed strong relationships around the world over many years.

    He says the work to create a strong brand for transnational education came in response to “rapidly growing demand for high quality programmes delivered by internationally focused universities in the student’s own country”.

    “Massey University Worldwide expands our teaching and research activity internationally helping to secure tertiary education as a major export earner for New Zealand.”

    Programmes the university aims to grow under the brand’s umbrella include high quality niche offerings in Massey’s key areas of expertise such as agriculture, business studies, emergency management and design. The university will further develop online programmes to align with international student’s current requirements, making use of emerging technology and delivery platforms such as Massive Open Online Courses (MOOCs), as well as working with New Zealand businesses based offshore to build capability, and to bid for more internationally funded research.

    Mr Maharey says it’s exciting to be working at the heart of transformational change in New Zealand’s education industry.

    www.massey.ac.nz/worldwide

  • Immigration New Zealand closes Hamilton public counter

    This is part of Immigration New Zealand’s (INZ) move to phase out paper applications in favour of online applications.

    The Hamilton office and public counter (level 5 Westpac House, Cnr Victoria and Alma Streets) closed on Friday 11 August 2017. INZ is encouraging students to use its online services.

    However, paper applications can still be sent directly to the addresses provided on the INZ website here.

    For any enquiries or urgent assistance, students should contact the INZ contact centre on 0508 55 88 55. The centre has qualified staff who can help with enquiries, including staff with language skills to help where English is a second language.

    In instances where a face-to-face service is necessary, INZ will arrange an appointment with an Immigration Officer.

    Please note that an INZ counter in Palmerston North is also set to close in early September.

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