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  • From the CE: Committed to a quality student experience

    I therefore welcome the Government’s announcement this week of a new, interim code of pastoral care for domestic tertiary students in place for 2020. New Zealand is a world leader in providing pastoral care to international students and has had a code in place since 2002.

    The domestic code will complement the Education (Pastoral Care of International Students) Code of Practice, which provides assurance about the quality of the New Zealand study experience for prospective international students and their families.

    The interim domestic code will not affect international students next year.

    Providers, however, need to be aware of one important change that affects them. The Government is introducing new offences and penalties which will also apply to institutions enrolling international students. These offences and penalties are for severe breaches of the Code. Providers can comment on the Bill during the Parliamentary Select Committee submissions process this month.

    Next year the Government is developing a permanent Code of Practice which will include opportunities for the sector to engage and contribute to its development. It also provides an opportunity to address any gaps in the current Code of Pastoral Care for International Students, in time for 2021.

    ENZ is committed to a quality experience for all international students.  We have worked with providers and students to develop resources for students to support their journey – from discovering New Zealand as a destination, through their decision-making process, while they study here, and up until the time they depart and become ‘ambassadors’ for New Zealand. We welcome the use of these resources by our industry partners to support your work with international students.

    Resources like Study in New Zealand help students considering New Zealand as a destination. International students can search for courses and scholarships and register with My StudyNZ, which matches them with courses and institutions and enables them to track their applications.

    NauMai NZ provides information on life as an international student living in New Zealand.  It focuses on their support and wellbeing, helping them to make social connections and reducing the possibility of students feeling overwhelmed. It includes practical information and advice on everything from how to open a bank account to understanding Kiwi slang.

    I’m also proud of our new campaign, ‘Ask New Anything’, launched last week. It features students providing unscripted answers to real questions from prospective students. It’s our most technologically advanced campaign to date using Tohu, a chatbot, to answer questions about studying and living in New Zealand. 

    I invite you to have a look at this and our other resources and to share them with your teams and international students.

    After all, our shared goal is to ensure international students are well-informed and supported to enjoy a high-quality education and experience here in New Zealand.

    Ngā mihi

    Grant McPherson

    Chief Executive, Education New Zealand – Kaihautū, Manapou ki te Ao

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  • Supporting PTEs to grow internationally

    The recent 2024 ITENZ Conference in September provided the ideal platform for Sharon-May McCrostie, Acting General Manager of Sector Engagement for Education New Zealand Manapou ki te Ao (ENZ) to highlight some of ENZ’s work to support Private Training Establishments (PTEs).  

    Strengthening New Zealand’s reputation as a preferred destination for international students studying with PTEs by taking a collaborative approach with the subsector has been key, said Sharon-May. 

    “This includes how ENZ works with PTEs to develop the subsector by organising roadshows, in-market education fairs, events and webinars. We also have a strong pipeline of activity ahead, working with PTEs through strategic marketing, partnerships, capability building, with a focus on delivering high-quality educational experiences,” added Sharon-May.  

    The team at the ENZ booth during the 2024 ITENZ conference. From left Business Development Manager, Jane Yang, Coordinator Sector Engagement, Isabella Gunadjaja, Acting GM Sector Engagement, Sharon McCrostie, and GM Māori, Ed Tuari. Ed kick-started conference proceedings with an energising mihi whakatau.

    During her presentation, Sharon-May highlighted four key points:

    • Expanding recruitment efforts in key markets such as India, China, Viet Nam, Latin America, and the Philippines, will be incredibly important in the diversification of the international student base. This will also be vital in achieving the New Zealand government’s goal to double export earnings from international education to $4.4 billion by 2027 and meeting the student enrolment target of 85,000 by 2024/25 (up from 69,000). 
    • ENZ conducts targeted marketing campaigns that aim to boost visibility and awareness of a New Zealand education. Providers can leverage ENZ marketing support in their international journey through tools like BrandLab for developing promotional materials and AgentLab for connecting with education agents. 
    • ENZ provides valuable market insights through IntelliLab, offering data on trends, student preferences, and enrolment statistics to help providers make informed decisions. 
    • Lastly, to improve the student experience, ENZ provides resources such as NauMai NZ and conducts an annual Student Experience Survey, giving providers insights into how they can better meet the needs of international students. 

    Sharon-May ended by confirming ENZ’s commitment to the subsector. 

    “We are committed to providing ongoing support for PTE providers through research, resource and capability building.  We look forward to continuing our efforts in supporting the growth of this very important part of New Zealand’s international education eco-system,” said Sharon-May. 

  • The Economic Impact of Export Education in 2011

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