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Ask New Anything: ENZ's next global campaign
Launching in mid-October, ENZ’s global digital campaign 'Ask New Anything' is our most technically sophisticated campaign yet.
The 'Ask New Anything' campaign aims to challenge commonly held perceptions of New Zealand and increase awareness of the country as a high-quality study destination. It does this in a new and innovative way – by inviting audiences in 14 international markets to question what they know about New Zealand.
'Ask New Anything' will be the first time the refreshed 'Think New' brand has been widely used in digital channels. To read more about ‘I AM NEW’, see the E-News story ‘A brand NEW day’.
The campaign brings together ENZ’s digital insights, the refreshed brand and the Study in New Zealand chatbot Tohu, to give prospective students the answers they need to make an informed study decision.
The creative concept
Drawing on Google search data, China-specific insights and data from Tohu, we’ve pulled together a list of the most commonly searched questions about studying in New Zealand.
We put these questions to real international students, a New Zealand student, a teacher, a parent and an employer and recorded their responses in 100 unscripted videos.
As well as being used on YouTube, Facebook and other digital media, the videos will be available on demand in Tohu the chatbot (who can be found on the studyinnewzealand.govt.nz website, the NauMai NZ website and Facebook Messenger).
If asked a question it cannot answer, Tohu will direct prospective students to a new Facebook group or Instagram Live event, where they can ask current international students their questions in real time, delivering on the promise that you can 'Ask New Anything'.
In China, the campaign will use the most relevant questions for the market within WeChat and other local platforms.
ENZ Director Platforms and Campaigns, Euan Howden, says: “Harnessing our award-winning data and marketing platform, we're bringing the refreshed 'Think New' brand to life with a level of technical sophistication that we couldn't have dreamed of a year ago. I'm looking forward to seeing how audiences engage with this campaign, and how this affects their perceptions of New Zealand as their preferred study destination.”
Introducing the new brand
The campaign will be the first global digital showcase of the refreshed 'Think New' brand which positions our international education brand for success and defines quality by the ways we help students make their mark on the world. Additionally, the campaign captures New Zealand’s values of societal openness, transparency and manaakitanga.
ENZ Director Brand and Design, Kaylee Butters, says: “This is the most interactive campaign we’ve run to date. The involvement of our Kiwi Ambassadors and the direct connections enabled by the Facebook group and Instagram Live events really underpins the authenticity of the brand and puts our students right at the heart of the creative concept.”
More information
To find out more about the campaign, and how you can leverage this activity in your own marketing, please click here. This webpage will be updated regularly throughout the campaign as new information and resources become available.
Submissions open: Do you know an exceptional international student in Wellington?

Labour MP Paul Eagle with Natasha Faziera Mohd Fadzil, who studied at Victoria University of Wellington, with her Leadership Award from the 2018 Excellence Awards.

Applications for the Wellington International Student Excellence Awards opened Wednesday, 18 September.

Established by WellingtonNZ, these awards recognise the achievements and contributions of international students from around the region.

We would love to hear about your successes during your studies in Wellington – whether academically, in the arts, sports, or in the community. Make sure you encourage any international students or graduates in Wellington to enter.

Applications must be submitted by 14 October. To find out more, click here.
Global initiatives show the benefits of collaboration
New Zealand Ambassador to Thailand, Taha Macpherson, at the opening of the AUT/RMUTT Thai-New Zealand Centre.
Auckland University of Technology (AUT) is celebrating two new transnational educational initiatives.
Designed to share New Zealand’s unique education offering with the world, these new projects are the result of years of relationship-building.
AUT joined with Thailand’s prestigious Rajamangala University of Technology Thanyaburi (RMUTT) to open the AUT/RMUTT Thai-New Zealand Centre earlier this month.
Based at RMUTT’s Bangkok campus, the centre is dedicated to English language learning – for students, entrepreneurs and the general public. Eventually, this will enable more Thai students to study at English-speaking providers overseas.
Secondly, in early August, AUT became the first New Zealand university to sign a Memorandum of Understanding (MOU) with the Tokyo Metropolitan Board of Education. This makes AUT the official institutional partner for the board’s new learning platform to promote inquiry-based learning to both students and teachers.
ENZ General Manager International, Lisa Futschek, describes these collaborative efforts as “significant milestones”.
“Transnational education initiatives like these ones not only raise the profile of New Zealand education overseas, but are crucial steps in New Zealand’s internationalisation journey,” she says.
Measles outbreak: information for international students
There is currently an outbreak of measles in New Zealand.
We encourage you to stay up-to-date with the latest advice and information on the measles outbreak by visiting the Ministry of Health’s website here.
Measles is a highly infectious airborne virus and one of the world’s most infectious diseases. It is important that international students get vaccinated at least two weeks before travelling to New Zealand. This allows time for the vaccine to build immunity.
For international students who are currently in New Zealand, it is important to know your vaccination status to know if you are immune. If you do not know your vaccination status, you may wish to ask someone at home to check with your healthcare provider.
It is extremely important to be up-to-date with measles immunisations. This protects the student, their community and anyone they may come into contact with – particularly small babies, pregnant women and others who cannot be vaccinated
One dose of MMR vaccine protects about 95 percent of people, and two doses protects about 99 percent of people. Two doses are necessary to prevent outbreaks.
It is important to note that the Ministry of Health is working closely with District Health Boards in New Zealand to manage the distribution of vaccine stock to ensure they are available to those who need them most. This means that first priority for MMR vaccinations is currently:
Auckland
- Ensuring all children receive their MMR vaccinations on time at 12 months and 4 years to maintain the national Childhood Immunisation Schedule
- Targeted community outreach managed by the three Auckland DHBs, namely groups who are most affected by the outbreak including 15-29 year olds and Pacific peoples within those groups.
Rest of New Zealand
- Ensure all children receive their vaccinations on time at 15 months and 4 years to maintain the national Childhood Immunisation Schedule
- Susceptible close contacts within 72 hours of first exposure to measles when possible.
Symptoms
Symptoms of measles include: a fever; cough; runny nose; sore and watery ‘pink’ eyes and a rash. People are contagious five days before and five days after the appearance of the rash, counting the day of rash onset as day one.
Advice if someone thinks they have measles:
- Stay away from work, school or public places
- Call Healthline on 0800 611 116, to inform them that you are experiencing symptoms of measles and that you may have come into contact with a measles case
- Cover your mouth and nose when coughing or sneezing and wash your hands frequently
- Minimise your contact with others to prevent infecting them
- Students should also make sure other people e.g. flatmates, friends, homestay families or hostel staff are aware they are unwell, so they can assist if needed.
Who shouldn’t get the vaccine?
You shouldn’t get immunised against measles if you:
- Are pregnant
- Have had an anaphylaxis reaction to MMR or are immunocompromised.
If a student thinks they have been exposed to measles and is unable to have the vaccine, they need to ask a doctor for advice.
Pregnant women who think they have measles, or have come in contact with someone with measles, must call their general practice or lead maternity carer as soon as possible. Pregnant women who were immunised against measles prior to becoming pregnant, are almost certainly protected.
More information
All international students must have medical insurance while they are in New Zealand. To find out more about healthcare in New Zealand for international students, go to NauMai NZ.
A brand NEW day
A brand NEW day is here – the launch of New Zealand Education’s new brand platform, ‘I AM NEW’.
‘I AM NEW’ is a philosophy shared between those who promote a New Zealand education, and those who choose to study here. We invite potential students to 'Think New' and experience this unique approach to education, so they can say ‘I AM NEW’, too.
You’ll find everything you need to help share the New Zealand education brand story ‘I AM NEW’ and build your own story on the NEW Brand Lab. Access and download a wide range of NEW marketing resources from images to videos, templates and more.
We look forward to seeing you on the Brand Lab.
New resource to support international student wellbeing
A mental health resource to assist staff working with international secondary school students has been created by the Schools International Education Business Association (SIEBA).

In response to the Government's International Student Wellbeing Strategy, SIEBA undertook a review of the mental health and wellbeing resources for international students last year. Acknowledging that this can be a sensitive and complex topic, they identified the need for a go-to resource to help front-line school staff with issues that may affect international students.

This free resource, on the SIEBA website, is available to all New Zealand providers and includes information on common mental health issues, barriers that may prevent international students from seeking support and downloadable resources. It is designed to complement work currently undertaken in schools and elsewhere.

SIEBA Executive Director, John van der Zwan, says the support for mental health and wellbeing is important for all students and those moving countries and cultures may face extra challenges.

“This resource will build capacity and capability in the sector, helping staff support international students and ensuring they have an excellent educational experience in New Zealand.”

SIEBA developed the content in close consultation with a range of health care providers. It is not intended to replace professional medical advice but to assist school staff to identify possible issues and enable them to direct students to the appropriate professional services.

While initially designed for secondary school staff, SIEBA plans to expand the resource and share it on other platforms in the future. Click here to browse SIEBA's mental health resource kit. 
AgentLab
Education New Zealand welcomes urgent changes to pastoral care for domestic students
ENZ Chief Executive Grant McPherson says, “The New Zealand education sector has long been recognised as leading the way in providing great pastoral care for international students, and we welcome the news that a code for domestic tertiary students will be introduced next year.”
New Zealand has had a compulsory Code of Pastoral Care for International Students since 2002. The Code provides an additional duty of care to provide assurance about the quality of the New Zealand system to prospective students and their families.
International students already have strong protections in place in the existing Code of Pastoral Care for International Students, including safety, wellbeing and accommodation and they will continue to be well supported to have an excellent experience while studying during 2020.
McPherson says international providers need to be aware of one important change that affects them. New offences and penalties introduced today will also apply to institutions enrolling international students. These offences and penalties are for severe breaches of the Code.
The interim domestic tertiary code will be in place from 1 January 2020 until 1 January 2021. Next year, the Government will develop a permanent Code of Practice with significant sector engagement to ensure it is enduring. This will provide an opportunity to address any gaps in the current Code of Pastoral Care for International Students, in time for 2021.
“Education New Zealand welcomes any initiative that ensures all students receive a high-quality education and a positive experience that supports their educational achievement.”
Further information:
- Minister’s media release
- Cabinet paper
- The Education (Pastoral Care of International Students) Code of Practice 2016 is administered by NZQA who can, with the Minister’s permission, delegate administration functions to Universities NZ
Around the World in Five
INDIA
New Zealand sees 63 percent rise in first-time visas for Indian students
An industry-oriented curriculum and a focus on a supportive educational experience has triggered an increase in Indian students choosing to study in New Zealand.
Read more
NEW ZEALAND
Scholars to study traditional health system in India
A multi-disciplinary team of senior Rongoā Māori scholars, practitioners and members of the community will undertake a six-week indigenous health and entrepreneurship programme in India, supported by the Prime Minister’s Scholarships for Asia.
Read more
GLOBAL
The world’s changing language landscape
It’s never been more difficult - or more exciting - to choose which foreign language to study, as such a wide range are now important.
Read more
GLOBAL
International students want universities to be greener
Nearly all prospective international students looking to study in the United States, United Kingdom, Australia or Canada believe universities are not doing enough to be environmentally sustainable, according to new research.
Read more
ASIA
Asia outperforms continental Europe in top 500 universities for boosting student careers
In contrast to the QS World University Rankings, Asia’s top universities were shown to outperform continental Europe’s leading institutions.
Read more
Spotlight on Japan
When young Japanese student and talented rugby player Megumi came to New Zealand for six weeks to learn English in 2018, she loved it so much she decided to stay.
Her welcoming host family and peers were a large part of why she chose to make the move – on top of the chance to play rugby four times a week and learn at a high-quality secondary school.
Megumi is just one of the over 9,000 Japanese who come to New Zealand annually to study.
In fact, Japan is the third largest source country for New Zealand’s international education sector.
“New Zealand really values its education relationship with Japan, which stretches back over 60 years,” ENZ General Manager International, Lisa Futschek, says. “It’s economically important, but it also helps to enrich our young people’s lives and maintain strong cultural and people-to-people ties.”
The number of Japanese students coming here to study has grown steadily since 2013, and looks likely to increase as a number of Japanese government policies centred on internationalisation take effect.
ENZ Senior Market Development Manager for Japan, Misa Kitaoka, says 688 people visited the 2019 ENZ Fair, held in September; an all-time high and up from 500 visitors in 2018.
“I noticed significantly more parents with young children were present at the fair and this is likely driven by the fact that English will become a compulsory subject for primary-schoolers in Japan next year from 2020,” she says.
While the market demand has traditionally been focused on short-term programmes (less than three months), Misa also saw increasing interest in the long-term studies among the visitors. Given the Japanese government’s internationalisation agenda, Japanese universities are increasingly adopting the Admission Office (AO) method of assessing applicants. This means there is less emphasis on Japan’s university entrance exam held once a year, allowing those students who return from New Zealand with NCEA certification to more easily apply to Japanese universities.
Scholarships are also playing a part in generating interest in New Zealand. The Japanese government also support a series of scholarships. The Japan Student Services Organisation (JASSO), for example, offers monetary awards for both inbound and outbound students studying at tertiary level. The TOBITATE (“leap for tomorrow” in Japanese) Study Abroad initiative administered by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) also provides scholarships for both school and tertiary students to study overseas.
What do Japanese students love about New Zealand?
Most Japanese students travel to New Zealand to study at secondary school level.
The opportunity to learn English in a safe and supportive environment is attractive to many Japanese learners, as is the chance to visit a country that is almost as rugby-mad as Japan. Programmes such as Game On English leverage both interests, bringing students here to both learn English and play sport at the same time.
New Zealand’s unique style of teaching is also a major attraction for prospective Japanese students and their parents. From primary school on, Kiwi students are encouraged to work collaboratively with digital devices, which develops the “21st century skills” promoted by the Japanese government and outlined in a report published by the World Economic Forum. Additionally, Japanese students coming to New Zealand will experience this learning environment in an inclusive and diverse environment with many different cultures.
Many Japanese alumni report that the Māori culture made a big impact on their time in New Zealand. Research released by the Asia New Zealand Foundation in September this year, New Zealand and Japan: To Our Future, identified Japan as the Asian country that held the most culturally similar views and values to Māori culture.
“The importance Japanese people place on reciprocity and hospitality resonates with values like manaakitanga and kaitiakitanga. Both cultures emphasise respect for elders, take a long-term perspective and stress personal relationships underpinning business dealings.”
2019 Rugby World Cup
Education New Zealand, alongside other NZ Inc agencies, have concentrated efforts on raising New Zealand’s profile in Japan during the Rugby World Cup 2019.
New Zealand and Japan: To Our Future found that many Japanese have a limited view of New Zealand. New Zealand was seen as being safe, clean and green, but also a little unsophisticated and not as technologically advanced as Japan.
Tourism New Zealand led the hosting of a pop-up event with support from ENZ last month.
Prime Minister Jacinda Ardern attended and posed for pictures with former All Blacks captain Richie McCaw and international alumni.
ENZ’s Misa Kitaoka says cross-agency collaboration like this is one of the most effective ways to increase awareness of New Zealand among the Japanese public.
“As destination marketing plays a key role for us, I hope to leverage high-profile NZ Inc activities and ministerial visits.”