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Inaugural Japan Fair a resounding success
It wasn’t just about the numbers though – the level of interest and engagement between visitors and exhibitors was palpable. Many visitors spent a few hours at the fair, taking their time to explore study options in New Zealand. Participating New Zealand providers enjoyed both the quantity and quality of their consultations with potential students, parents and schools.
Much to the keen interest of their New Zealand counterparts, representatives from some of Japan’s universities also attended, with a view to seeking partnerships.
Frances Little, Director, International Centre at AUT University, remarked, “Congratulations on an extremely successful agent workshop and student fair in Tokyo. These were the best supported events organised by ENZ I have attended in my years working in the industry. Team Japan you are a credit to the organisation and deserve every accolade you get. Thank you for everything, AUT will definitely be at the Japan events next year.”
In conjunction with the fair, ENZ hosted two education seminars and alumni networking events in Osaka on 8 October and Tokyo on 9 October. More than 65 education agents and institutions in total attended the seminars, and more than 150 guests were welcomed at the networking events.
ENZ is grateful for the support of Tourism New Zealand and Air New Zealand at the fair, as well as that of entrepreneurial New Zealand companies, Cookie Time and Allpress Espresso, that provided cookie and coffee samples to the guests.
As part of ENZ’s Business Plan for 2015/16 Japan was prioritised as a ‘promote’ market and will see a corresponding increase in the number of promotional activities. With the Japanese government’s goal to double the number of Japanese students studying overseas to 18,000 by 2020, and with the upcoming Rugby World Cup in 2019 and the Olympics in 2020, we are seeing Japanese schools and universities have be increasingly proactive in exploring international partnership opportunities.
ENZ looks forward to hosting an education fair, agent/industry seminars and alumni networking events again in October 2016.
Announcements to support industry growth
Here’s a round-up of recent news:
$2.7 million for international education in regions and new markets
An additional $2.76 million of funding is being invested through ENZ to strengthen key market relationships, support diversification into new markets and build on our Regional Partnership Programme.
The Regional Partnership Programme will receive $2 million to help grow international education. The investment is focused on growth in the regions, and will enable more regions to join the Programme and further regional development initiatives to be supported. For more information on the Regional Partnership Programme, contact Greg Scott, Business Development Manager.
Efforts to diversify growth across more markets continue, with an additional $700,000 invested in stepping up marketing and promotional activity in Colombia, the USA and Viet Nam, the Philippines and Indonesia.
Here’s a link to the press release.
School ties with China
Twenty-five schools across New Zealand received funding to build their sister school relationships with China. Recipients include Marlborough Girls’ College and Marlborough Boys’ College, which received funding of $5,000 to develop a sister school partnership in Ningxia Hui Autonomous Region, one of China’s leading wine-producing regions. The colleges are also working with the Nelson Marlborough Institute of Technology to encourage Chinese student enrolments into courses relevant to New Zealand’s wine industry.
Here’s a link to the press release.
Read the article in the Marlborough Express here.
Study Abroad growth
A new scholarship for European Union students will target Study Abroad growth at New Zealand universities.
Total funding of NZ$100,000 for scholarships, co-funded between ENZ and universities, will be offered as part of a marketing campaign being prepared to grow the number of Study Abroad student arrivals from Europe to New Zealand. The announcement came during Prime Minister John Key’s visit to Europe to advance the bilateral and trade relationship between EU and New Zealand.
Here’s a link to the press release.
Scholarships bring Korean students to New Zealand
New Zealand’s profile as a study destination was further raised in Korea during Minister Joyce’s recent visit. In Seoul on 19 October the Minister awarded four aspiring Korean golfers scholarships to spend a month in New Zealand receiving intensive English language teaching and top quality golf coaching, under the Game On English - Golf edu-sport programme.
Here’s a link to the press release.
And, for those of you who read Korean, here’s some of the coverage the event received in Korea:
Ilgan Sports ‘Education New Zealand provides golf training opportunity in New Zealand to four aspiring Korean golfers’
Business Korea ‘New Zealand Educates Korean Golfers’
Segye Ilbo ‘New Zealand ‘Game On English-Golf’ providing opportunity to four recipients’
Teaching the world about New Zealand
To better market New Zealand as a study destination, we’ve added hundreds of high-resolution images, videos, infographics and case studies to the New Zealand Story toolkit.
What is the New Zealand story?
New Zealand Story is an initiative that brings together expertise from the private sector and Government agencies, including NZTE, Tourism New Zealand, Education New Zealand (ENZ) and more. Our purpose is to help define the things that make us unique as a country and give us a framework to share our New Zealand story with the world. Our toolkit is a big part of this. The New Zealand Story business toolkit resources are consistent with and support the resources available to you in ENZ’s Brand Lab.
How the toolkit can help
When people choose to study overseas, they leave behind their friends, their family and their comfort zone. So when deciding on a place to go, they’ll want somewhere that’s not only tolerant of foreigners, but welcoming and friendly. The toolkit is packed with resources that highlight our open hearts and open minds.
Chances are they’ll also be keen to experience a new culture and way of life. There’s nowhere quite like New Zealand for a unique cultural experience, and again, the toolkit has a huge range of images, videos and case studies that showcase our open spaces and can connect your brand with our country’s great lifestyle and rich culture.
Lastly, it’s important to remember that they’re coming to study. New Zealand is world-class in many areas, including sports, tourism and education. Combine that with our reputation for creativity, innovation and ingenuity and we really are an ideal destination for those looking to kick start their career. Our toolkit features more than just pretty landscapes – it’s also packed with resources that highlight our expertise in these areas.
Craft your own New Zealand story
Stories bring ideas to life in a way that makes them both memorable and shareable. And whether you’re a school, a tertiary institution or another education provider altogether, that’s exactly what you need to stand out from the crowd. The toolkit can help you tell your story in an engaging and compelling way.
Go check it out
Register at nzstory.govt.nz for free access to all of the assets in our toolkit. You can also subscribe to the New Zealand Story newsletter to keep up-to-date with new content, research and case studies.
Korean education relationship strengthened
Minister Joyce took part in three key education-related events while there.
NZ/Korea joint qualification recognition one step closer
Minister Joyce and Republic of Korea's Deputy Prime Minister and Minister of Education, Hwang Woo Yea (left) exchange gifts following the bilateral meeting.
Minister Joyce met the Republic of Korea's Deputy Prime Minister and Minister of Education, Hwang Woo Yea, on 19 October, and announced the completion of a research project which confirmed the comparability of the two countries’ senior secondary school curricula and qualifications. They also discussed other bilateral cooperation matters, such as increasing the two-way flow of students and Korean language teaching in New Zealand.
“Working towards joint recognition of secondary schools qualification will encourage more Korean and New Zealand students to study in each other’s country, particularly as New Zealand and Korea are set to become even closer partners as we implement our new Free Trade Agreement,” said Minister Joyce.
Game On English - Golf scholars and Minister exchange swing and putting tips
Minister Joyce demonstrates his putting prowess
Four aspiring Korean golfers will get the opportunity to walk the footsteps of world-famous Kiwi-Korean golfers thanks to a Game On English - Golf scholarship awarded to them in Seoul on 19 October by Minister Joyce. Game On English - Golf provides intensive English language classes and top quality golf coaching to talented young Koreans who want to become professional golfers.
ENZ’s Regional Director for Japan, Korea and the Americas, Lisa Futschek, explained, “‘Game On English - Golf’ brings together New Zealand’s expertise in golf coaching with our education system that consistently ranks amongst the best in the world.
Fifteen year-old scholarship recipient, Ms Lim Hee Jeong, commented at the awards ceremony, “I am honoured to be the first Game On English - Golf scholarship winner. I will train very hard at New Zealand’s best golf training academy, the Institute of Golf, and study very hard at Unique New Zealand, and [one day] become a top professional golfer!”
L-R, scholarship recipients: Kim Beom Soo (age 17), Jung Teayang (age 15), Lim Heejeong (age 15). Absent: Kim Sojung (age 17)
Kiwi Alumni Association supporting New Zealand graduates in Korea
There was a warm and friendly atmosphere at the Kiwi Alumni reception
More than 100 graduates of New Zealand education institutions turned up to the second networking event organised by the Kiwi Alumni Association and held at the New Zealand Residence on 19 October.
The Kiwi Alumni Association was launched in March 2015 during the Prime Minister’s visit to Seoul as a way to tap into the growing number of New Zealand-educated Koreans who are returning to Korea. Maintaining contact with the alumni, who go on to work in diverse industries, helps build a constituency of supporters for New Zealand across Korea.
“The Kiwi Alumni Association provides opportunities to develop and grow partnerships between New Zealand and Korea. The networking opportunities offered by the Kiwi Alumni Association are hugely important, providing a strong basis on which partnerships and other collaborative prospects can be formed,” said Minister Joyce.
Game On, in Japan
Among the over 60 guests who attended the event, were New Zealand’s Ambassador to Japan, Mark Sinclair; Senior Adviser to the Ministry of Education, Culture, Sports, Science and Technology, Shinichi Yamanaka; Vice President of the Japan Rugby Football Union, Masayuki Takashima; and Fonterra Japan President, Yasuhiro Saito.
Those GOE student participants who were present spoke, in English, of how fulfilling an experience it was, and of their desire to come back to New Zealand for further study.
Twelve male high school students from institutions that belong to Kanto Super League spent time in Hamilton from mid-July to early August this year, receiving high level rugby coaching care of the Waikato Rugby Union as well as undergoing an intensive English language programme at the University of Waikato Pathways College.
Ten female rugby players selected by the Japan Rugby Football Union spent time in Auckland in August, participating in a similar programme run by the Auckland Rugby Union and the New Zealand Language Centres.
Fonterra Japan sponsored the Hamilton programme while Japan's Ministry of Education, Culture, Sports, Science and Technology provided financial support for the Auckland programme.
Both groups of students stayed with local families while in New Zealand.
GOE Rugby was launched by Prime Ministers Shinzō Abe and John Key in July 2014 in response to the Japanese government’s goal to improve the English language skills and increase the sporting capacity of Japan’s young people in the lead up to Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics.
Led by English New Zealand in partnership with the Essentially Group, GOE Rugby includes five top provincial rugby unions and selected premium English language providers based in locations throughout New Zealand.
From November, the GOR Rugby will be available to high school groups from across Japan.
For more information on the details of the programme, please contact Misa Pitt, ENZ Japan.
Instagramification
For those who haven’t joined the Insta-revolution, Instagram is a photo sharing app and social network. Instagram is all about sharing aspirational images, so it’s the perfect space to grow brand awareness through creative and clever imagery, and storytelling.
Since being acquired by Facebook in 2012, Instagram has gone from strength to strength and is now the world’s fastest growing social media platform. It’s extremely popular in the youth market, has more monthly users than Twitter and has a highly engaged and positive audience. There’s lots of information out there about Instagram and how it can support your marketing activity – a good place to start is Social Media Examiner.
ENZ launched @studyinnewzealand on Instagram in February, choosing to hand the reins over to 15 scholarship students to document their New Zealand education experience.
With a little incentivising ($200 towards a study adventure for the best contributor) and some creative angles, our students have showcased all the great things New Zealand offers as a study destination – from meeting people (and puppies) to having outdoor lessons on a sunny spring day; and from walking the Tongariro Crossing to ticking the quintessential bungee off the New Zealand “must-do” list.
Adopting this authentic voice has seen significant organic growth in @studyinnewzealand followers. The latest tally was 6,163 followers, with more than 1,000 prospective students signing up to follow us in the last two weeks.
We are also able to use the student’s Instagram content on our Study In New Zealand Facebook and Twitter pages, to support content and to create conversation.
If you haven’t already checked it out, follow our student journeys at @studyinnewzealand or tag us in your next Instagram masterpiece. Email us at social@enz.govt.nz if you’re considering handing your Instagram account over to your students.
Talkin’ ‘bout a Generation
Around 300,000 US students study overseas each year, and, recognising the value of international education, the US has strong plans to increase this number. Last year the Institute of International Education (IIE) launched the Generation Study Abroad initiative, which aims to have 600,000 US students studying overseas by the end of this decade.
In April last year, ENZ committed as a foreign government partner to the initiative, and pledged to double the number of US students studying in New Zealand by 2020 (in 2014, there were almost 2,500 US students enrolled at New Zealand institutions).
The inaugural Summit on Generation Study Abroad was held in Washington, D.C. in October. As part of the New Zealand commitment to the Generation Study Abroad initiative, ENZ hosted one of four official receptions at the New Zealand Embassy.
Four New Zealand universities, Waikato, Auckland, Otago and Canterbury, attended the Summit.
“Being asked to host a Summit reception was a recognition of the strong support New Zealand has given to the Generation Study Abroad initiative,” said Amy Rutherford, International Market Manager, North America.
“The US wants to increase the number of its students studying abroad at all levels – including from schools, community colleges and universities – and New Zealand is well-positioned to work with US institutions to host US students.”
The second IIE Summit on Generation Study Abroad will take place in Washington, DC in September/October 2016. Check here for more details.
If you’re interested in becoming an official commitment partner to the Generation Study Abroad initiative, email Amy at amy.rutherford@enz.govt.nz
New Zealand on the #EdtechWorldTour
Audrey Jarre and Svenia Busson met in 2013 when both were studying at European Business School École des Hautes Etudes Commerciales de Paris located at Jouy-en-Josas in the southern suburbs of Paris, France. Now, these entrepreneurial graduates are in the throes of a world tour which brings them into contact with some of the best and brightest minds in edtech – including those in New Zealand, thanks to an invitation and support from ENZ.
Audrey and Svenia will be in New Zealand from 7 to 11 December, travelling to Auckland, Wellington and Dunedin to meet with edtech companies, see edtech in action at schools, and discuss edtech in education policy with government agency representatives. In Wellington on 9 December they will talk to the EdTech Meet Up group, a community of over 100 people with interests in edtech.
EdTech is an exciting and growing sector – the smart education and learning market is currently worth $121 billion globally and is forecast to grow to $345 billion by 2019.
New Zealand’s excellent education system and culture of innovation mean we are well-placed to develop edtech products and services for the world market and claim our market share.
Raising the profile of New Zealand’s edtech expertise internationally is critical to achieving growth in this sector, and we expect that, after experiencing New Zealand's innovative edtech scene, Audrey and Svenia will be inspired to tell our story to their global network.
For more information about the visit see Audrey and Svenia’s website or email ENZ Business Development Manager Adele Bryant.
ENZ Board members honoured
In its third year, the Women of Influence Programme is designed to identify, recognise and celebrate the 100 most influential women shaping New Zealand across 10 categories: Arts and Culture, Board and Management, Business Enterprise, Community and Not for Profit, Diversity, Global, Innovation, Public Policy and Rural.
Victoria won the Arts and Culture award for her role in injecting new life in to Bats Theatre and for her part in influencing, as Chief Executive of screen production company the Gibson Group, displays and exhibitions at a range of museums and public venues around the world. Eleven women were nominated for this award.
Frances won the Innovation award for being at the forefront of change in education, and for her vision and passion for learning, particularly in the areas of science, technology and discovery. You will all be familiar with Frances’ cutting edge learning facility, The Mind Lab by Unitec. Eight women were nominated in this category.
That we have leaders and influencers of such calibre on our board is something to be celebrated. The breadth and depth of experience Frances and Victoria bring to our organisation is invaluable, and the contribution they make to our international education industry is enormously beneficial.
Read the news story here, and read more about Frances and Victoria here.
Help shape the future of New Zealand education
Much has changed since the current Education Act became law in 1989, and it's time to bring it up to date and reflect New Zealand now, and in the future. This consultation presents ideas for change to help us get there.
Growth in international education relies heavily on having high-performing schools across the country and, as international education providers, your views are important.
Consultation is now open and closes at 5pm on Monday 14 December 2015.
There are three ways to make a submission:
1. Online, via MoE’s Consultation Hub, where you will find a video where Education Minister Hon Hekia Parata talks about the consultation, and a copy of the full discussion document.
2. By emailing your submission to education.update@education.govt.nz
3. By writing to: Education Act Update, Ministry of Education, PO Box 1666, Wellington 6140, New Zealand