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• Around the world in five

  NORWAY
  Norway sends 250-strong research delegation to China
  Norway’s Minister of Research and Higher Education, Iselin Nybø, led an unprecedented, 250-strong delegation of university and science institution leaders and scientists on a visit to Beijing and Shanghai to deepen Norwegian-Chinese research cooperation.
  Read more

  NORTH AMERICA
  Study tracks the increasing popularity of alternative credentials
  Institutions are placing more emphasis on alternative qualifications, such as certificate programmes within full degree offerings, that help students to keep pace with a fast-changing job market.
  Read more

  CHINA
  Further increase in international students
  The number of international students has reached 489,200 in China, an increase of 10.5 per cent or 46,000 students over the previous year.
  Read more

  INDIA
  ‘Study in India’ initiative offers fee waivers to attract international students
  The Indian government has launched a ‘Study in India’ initiative, including fee waivers, to attract students from countries across Asia, Middle East and Africa to higher education institutions in the country.
  Read more

  RUSSIA
  Russia invites students in ‘unfriendly’ nations back home
  The Russian government has launched a plan to attract Russian students in nations seen as “unfriendly” to the Russian Federation back home.
  Read more

• What’s new on The Brand Lab this month?

  The ENZ Brand Lab is a rich source of images, videos and other marketing tools to help our industry partners promote New Zealand education.

  Orientation images and vox pop videos

  ENZ visited one of our local university campuses over orientation to find out how new international students were enjoying their first days of study in New Zealand.

  We asked students to answer three questions about their experience so far. You can find these videos on the Brand Lab by searching “Vox pops”. Or share the videos directly from our Facebook page by following the links below.

  • How do you feel starting your New Zealand study journey?
  • What’s been your biggest challenge in New Zealand so far?
  • Why did you choose to study in New Zealand?

  To find the images from this shoot, go to the Brand Lab and search for “Orientation”.

  

  To find the images from this shoot, go to the Brand Lab and search for “Orientation”.

  Future Proof video

  The Economist Intelligence Unit ranked New Zealand #1 in the world for preparing students for the future. ENZ’s Future Proof Yourself video features international alumni sharing how their New Zealand education helped to prepare them for the future. The video has been very popular across our social media channels and has been viewed more than 30 million times.

  To share the video on your own channels, search “Future Proof” on the Brand Lab or share directly from our Facebook page.

  Register for the Brand Lab

  It is quick and easy to register for the Brand Lab. Simply go to www.thebrandlab.enz.govt.nz and complete the registration form.

  If you haven’t visited the Brand Lab in a while, please note that we migrated to a new website mid-way through 2017. The new Brand Lab is much easier to use with improved search functionality. If you haven’t used the new site yet, you will have to register again. 

• Miriama Kamo to headline NZIEC 2018

  Miriama will preside over the 27^th New Zealand International Education Conference and Expo to be held at Te Papa in Wellington on Thursday 9 and Friday 10 August.

  “The NZIEC conference is always a calendar highlight,” says Miriama.

  “It’s a conference that provides learning and networking opportunities – and a lot of fun. I’m so looking forward to seeing everyone again this year.

  “I really enjoy NZIEC conferences. With over 600 delegates, you’d think it could feel impersonal but somehow this crowd pulls off the personal with aplomb.

  “Always inspiring, always educative, always fun.”

  If you didn’t attend conference last year, you’ll likely recognise Miriama from her role presenting TVNZ 1’s flagship current affairs programme Sunday. She also co-presents current affairs programme Marae, is a regular 1NEWS newsreader and is the host on TVNZ 1’s new lifestyle programme, Kiwi Living.

  As a reporter for Sunday, Miriama won the prestigious Best Current Affairs Reporter gong at the Qantas Media Awards in 2005 for her investigation into alleged abuses at Porirua Hospital in the 1960s and 70s. She has also spent six years fronting TVNZ 2’s current affairs show 20/20.

  Miriama emceed the 2016 and 2017 conferences in Auckland, and we’re delighted to be able to welcome her to the ‘World’s Coolest Little Capital’ later this year as we explore the theme of Inspiring Global Citizens.

  Programme update

  With just over a hundred sleeps to go, we’re working hard behind the scenes to deliver a fantastic NZIEC for the industry.

  After being inundated with breakout presentation submissions, we’re in the final stages of confirming the conference programme and will be in touch with submitters over the coming weeks to advise them of the outcome of their submissions.

  With breakout streams focused on global citizenship, student experience and wellbeing, digital innovation, markets and products, sharing our stories and contribution to New Zealand, the programme will highlight the diversity and expertise of New Zealand’s vibrant international education industry.

  We’re also planning some changes to the conference format – stay tuned to e-news for updates on all our conference announcements.

  Registration to open late May 

  Registration for NZIEC 2018 will open in late May. We expect this year’s event to sell out, so be sure to be in quick to confirm your place at the international education event of the year.

  Find out more about NZIEC at www.nziec.co.nz

• More Vietnamese students to study in Wellington

  WREDA’s Study Wellington has signed an MOU with an English language school, Apollo English Vietnam, a language school with 30 locations across Vietnam.

  A major component of the partnership is that most students who pass English language studies at Apollo Vietnam will be recognised as meeting English language requirements for entry into affiliated Wellington high schools.

  WREDA’s Brook Pannell says the partnership with Apollo Vietnam will pay dividends.

  “Apollo Vietnam is a quality provider and represents a large channel of potential students. They have educated around 500,000 students since 1995 and many of those students have a desire to apply their knowledge in a safe, English-speaking environment like Wellington.

  “The company is so confident about the quality of their teaching that if a student doesn’t pass their language test, they can retake the course for free. This gives us confidence that more Vietnamese secondary school-age students will come to Wellington to study, bringing with them significant economic and cultural benefits.”

  Mr Pannell said international education currently delivers approximately $230 million in foreign exchange earnings to Wellington region, with latest data showing 5 percent growth (275 students) in total student visas for the year ending 2017.

  The MOU was made possible through education consultancy Lightpath Consulting, recently established by former New Zealand Ambassador to Vietnam, Haike Manning, as well as NZiFocus and Education New Zealand.

  

  A virtual classroom simulation at the ENZ Education Fair in Hanoi for students considering New Zealand as an education destination

  ENZ’s Regional Director South, South East Asia & the Middle East, John Laxon, said: “This partnership is a great example of how in-market partnerships can grow awareness of New Zealand as an education destination. The partnership will provide a trusted local endorsement of New Zealand to students that are more likely to study abroad.”

  The MoU was signed at the ENZ Education Fair in Hanoi on 8 April, which also included a virtual classroom simulation for students considering New Zealand as an education destination.

• Event registration update

  Upcoming events in the following markets are open:

  • Europe (EAIE)

  • India

  • Indonesia

  • Korea (inaugural New Zealand fair)

  • Malaysia

  • Thailand (OCSC Fair).

   Registration for ENZ events in Japan and Thailand has now closed.

   For more information and to register, see www.enz.govt.nz/events

• SIEBA’s 2018 hui is close to sell-out

  With 320 registered delegates, the second annual SIEBA hui on 17-18 May at Te Papa in Wellington is fully booked on day one, with places still available for the dinner and day two.

  The hui will feature 40 presenters from across the New Zealand school sector as well as a range of external experts.

  Author and television host Nigel Latta is this year’s keynote speaker.

  The hui is open to principals, international directors and managers, international deans, administrators and homestay co-ordinators of SIEBA member schools.

  Jennifer Kirkham, SIEBA Professional Learning & Development Operations Manager, who is managing the hui, said it was “very pleasing” to see the hui generate such strong interest across the sector.

  “It shows how SIEBA is continuing to grow in value to its member schools, government agencies and to wider industry.

  “The hui offers a wide range of seminars focused on building cultural competency, the student experience and running an international student business, which will appeal to the variety of delegates attending the hui.”

  The hui includes sessions on meaningful cross-cultural interaction that enrich the experience of all students, mental health and wellbeing needs of international students, and helping schools grow their international student programmes through effective strategic planning, marketing and budgeting, she said.

  “It's also a wonderful opportunity to celebrate the sector’s success, with five International Education Leadership Awards being presented during the conference dinner,” Kirkham said.

  Richard Kyle, ENZ’s Business Development Manager, said ENZ’s relationship with SIEBA, as the school sector peak body for international education, has proven to be a very important government-industry partnership that continues to drive capability, quality and efficiency to the sector.

  “SIEBA also provides advice and advocacy for its members and the wider sector along with other sector peak bodies on themes such as school-to-tertiary education pathways, which help ensure a thriving sector and sustainable growth for industry,” Kyle said.

  Registrations for day two (18 May) of the 2018 SIEBA Hui can be completed on this link.

• A Brazil market update

  This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.

  In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.

  Internationalising postgraduate departments

  

  The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.

  Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.

  Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.  

  Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.

  

  Professor Caroline Daley of University of Auckland

  CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May. 

  For the next four years, this initiative will be the focus of the Brazilian universities.

  

  From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.

  The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.

  “Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.

  Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.

  Future Proof campaign shows high digital demand

  Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.

  Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.

  “This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.

  “The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.

  Activating media in Brazil
  

  At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.

  The journalists sought to answer two key questions:

  1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?

  2. How had New Zealand made international education such an important industry?

  Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.

  “The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said

  Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:

  Ask three before me
  Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.

  Learning & teaching same word in Maori (Ako)
  A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.

  Schools as staging grounds for tertiary study
  High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.

  Freedom vs pets
  One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.

  Toddlers with tools
  As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!

  The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.

  Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future. 

  Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.

  The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.

  For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).

• ENZ’s Connect seminar series returns in 2018

  The seminars will be hosted by ENZ Chief Executive Grant McPherson and General Manager Industry Development Greg Scott.

  ENZ is planning to use this face-to-face time to listen to industry partners and participants will be encouraged to share insights throughout each seminar. 

  “We want to offer practical support to our industry," Mr McPherson said.

  “To help us achieve this, it would be valuable to hear about your experiences. For example, what are the biggest challenges you face? Where do you see opportunity? How can ENZ better assist the international education industry from your perspective?”

  Attendees will also receive an update on ENZ’s strategic direction and current priorities. What these insights mean for industry and how ENZ’s work can be leveraged will also be discussed.   

  “ENZ looks to do the longer term strategic thinking to help provide real intelligence and direction for New Zealand’s international education industry,” said Mr McPherson.

  The series will involve seven workshops in six New Zealand cities. The seminars are open to all international education professionals. They will be particularly valuable for leaders and international staff from:

  DATE	CITY	VENUE	TIME
  Thursday 14 June	Christchurch	TAIT	0900 - 1130
  Friday 15 June	Dunedin	Dunedin Public Art Gallery	1300 - 1530
  Monday 18 June	Hamilton	Claudelands Arena	0900 - 1130
  Tuesday 19 June	Wellington	Te Wharewaka o Poneke	0900 - 1130
  Wednesday 20 June	Palmerston North	Massey University: Sport and Rugby Institute	1300 - 1530
  Thursday 21 June	Auckland	Cliftons	0900 - 1130
  Thursday 21 June	Auckland	Cliftons	1300 - 1530

   Registration details can be found here. Light refreshments will be served.

   Please note: This event is for representatives from New Zealand education institutions and Education Technology Businesses only.

• Prime Minister makes a cameo appearance in Lifeswap episode

  ENZ had commissioned episode 10 in the Lifeswap animated series, which sheds light on the lives of (German) Jörg and (Kiwi) Duncan and offers a playful look at the cultural misunderstandings that can crop up when they live and study in each other’s country.

  

  Steffen explaining the many Jacinda mouths he had to animate

  The episode has a special cameo from Ms Ardern who voiced a line for the episode. ENZ timed the launch of the episode with her visit to Berlin and nabbed the perfect guest for the launch – none other than Clarke Gayford.

  

  Clarke Gayford chatting to William Connor and Steffen Kreft (slightly hidden) at the Lifeswap launch

  To a cinema full of education agents, alumni and German students, Clarke shared anecdotes about studying overseas, Lifeswap creators and filmmakers Steffen Kreft and William Connor discussed their experience of studying in both countries, and ENZ’s Education Marketing Manager Europe, Olga Elli, spoke about the episode’s genesis. 

  

  A capacity crowd awaiting the episode to play

  Covered in the Tagesspiegel and promoted on Study in New Zealand’s Facebook page (with more than 125,000 views as at 26 April), the animation is striking a chord.

  To give the campaign further legs, the episode will be shown in over 70 university cinemas around Germany over the next two months, screening as a trailer before feature films.

  Ms Ardern also visited the ENZ offices at the New Zealand Embassy in Berlin and agreed to be photographed with a kiwi soft toy (that lived in Olga’s office) to promote ENZ’s “Follow the Kiwi” scholarship aimed at German, French and Italian high school students.

  Ms Ardern gifted this little kiwi to Chancellor Merkel when they met later in the day.

• ENZ signs education arrangement with Atsugi city

  The arrangement was signed between ENZ, the Atsugi City Council and the Atsugi City Board of Education at the New Zealand Embassy in Tokyo on 5 April. 

  The signing was preceded by a two-day visit to Wellington by an Atsugi City Board of Education delegation in late March. They met ENZ Chief Executive Grant McPherson, Deputy Mayor of Wellington Jill Day and visited secondary schools.   

  

  ENZ Chief Executive Grant McPherson with Atsugi City Board of Education Superintendent Takaharu Soda in Wellington

  Already there are tangible results from the signing. Atsugi city is making plans to send a group of junior high school students on a 10-day study visit in August to Wainuiomata High School, Wellington.

   Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said Atsugi city is keen to provide more opportunities for Atsugi’s school students as well as English teachers for teacher training in New Zealand.

  Atsugi city will also act as a host town for New Zealand under the Japanese government’s initiative to promote exchanges between Japanese cities and the countries participating in the 2020 Olympics and Paralympics.

  The education cooperation arrangement is the first of its kind between a Japanese host town and guest country.

  Adele Bryant, ENZ’s Regional Director for China and North Asia, said the arrangement will strengthen the education relationship.

  “Atsugi city has begun organising a range of activities to foster a strong relationship between the city and New Zealand in sport, culture and education.

  “The arrangement has highlighted the range of education exchange initiatives that we could further promote as part of Japan’s ongoing internationalisation agenda leading up to and after the 2020 Olympics,” Adele said.