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• Korea signings mark progress

  This is an important step in the Government’s on-going engagement with Korean education authorities to increase the acceptance of New Zealand senior secondary qualifications, and as a result, raise the awareness and desirability of New Zealand education for Korean international students.

  The two Korean agencies, the Korea Institute for Curriculum and Evaluation and the National Institute for Lifelong Education , are key organisations responsible for developing Korea’s national secondary curriculum and assessment  and promotion of lifelong education. 

• India strategy available

  ENZ’s India Strategy 2013-2014 provides the New Zealand education sector with an overview of ENZ’s approach to the India market – one that is aimed at raising New Zealand’s profile as a study destination and increasing the number of introductions that result in new business for New Zealand institutions. The strategy captures ENZ’s primary activities in India under three key strands – marketing initiatives, government relations, and business development.

  The strategy follows on the from the ENZ India Plan that went through a consultation process with the New Zealand education sector and NZ Inc partners last year. While the India Plan provides useful background information on the Indian education sector and opportunities in the market, the strategy clearly outlines the areas of focus and activities that ENZ will be leading and supporting from now through 2014. ENZ will continue to work with the New Zealand education sector and NZ Inc partners to refine our approach in the market to ensure the best opportunities are supported and realised.

  The strategy also provides a snapshot of information about the market, a calendar of events, and contact details for the ENZ South Asia team. 

• New resource on the Brand Lab

  "Peking University’s New Zealand Centre (which involves several of our universities and government agencies) runs this undergraduate course which students take to earn foreign language credits (and because of their interest in New Zealand, of course).  Enrolments have grown year-on-year, with 75 students now taking this class.

  In the past, I have delivered a more academic lecture on New Zealand’s education system, including on policies and reform.  And in the past, this has been met with glazed eyes.  So in a break with tradition I decided to make the session more interactive and incorporate some of the tools we now have at our disposal.  I gave an informal “why study in New Zealand” presentation, then moved on to showing the New Zealand Story and New Zealand Education Story.

  We then broke into small groups (just like we do in New Zealand classrooms and tutorials), and students worked on the task I had set:  to discuss and agree on “what three words best exemplify what is ‘special’ about New Zealand education.”

  And I was blown away by the responses.  Each group came up to write its words on the blackboard, and common themes included innovation, openness, diversity, inspiring, and opportunity.  Our messaging is clearly resonating.

  After then watching some of ENZ’s Gibson Group-produced Dragons in a Distant Land alumni episode (and remembering far too late that I have a cameo in it), I asked each group to explain its three words.  And again – I was blown away.  The willingness of these students to contribute their thoughts and to ask questions – in English, in public - with a second member from one group even volunteering additional thoughts – really impressed me.  The course coordinators were also very pleasantly surprised. 

  As products of New Zealand’s education system, volunteering our thoughts, asking questions and speaking in public come naturally to us.  This isn’t so in every education system.  

  Almost best of all, the course was that day being audited by a very senior Peking University Professor.  She stood up at the end and said, “I did my PhD in economics at the University of Chicago.  After today, I want my grandchild to go and study in NZ”.

  I always give the class my email address, and as of right now have received five enquiries from these students at China’s top-ranked university.  I have also had to courier additional blocks of Whittaker’s chocolate.  Each of the nine groups deserved a prize.

  A Chinese subtitled version of the New Zealand Education Story is now available on the Brand Lab, so I encourage you to use this when next in China or hosting Chinese visitors.”

• Data and trends released

  Follow this link to read a copy of the full report and download the by sector infographics.

  Overall, the data shows 84,150 international students enrolled with New Zealand schools and tertiary providers as at 31 August 2013. This is a 3% decline (approximately 2,400 students) when compared with the same period in 2012.

  The decline can be attributed to two key factors: a decline in students from Korea, and in the private training English language sector.

  The Government is working to address these factors, with recent announcements to extend full-time work rights for international students. ENZ is supporting the New Zealand Qualifications Authority in this work on the formal recognition of New Zealand qualifications, specifically the NCEAs, with South Korean education agencies.

  Key highlights of the report include:

  • Institutes of technology (ITP) and universities experienced growth of 4% in international students.

  • Secondary schools also experienced growth of 2%. Secondary schools in Wellington and Canterbury experienced the strongest growth of 12% and 8% respectively.

  • Demand for STEM courses continue to increase in line with global trends. STEM enrolments increased 6% in universities and 9% in ITPs.

  • Post graduate enrolments continued to trend upward. Masters-level enrolments grew by 17% and PhDs by 7% in the university sector.

  • The Canterbury region experienced strong growth of 6%. Canterbury universities, private training establishments (PTEs) and secondary schools showed signs of recovery, with an increase of 4% at universities, 14% at PTEs, and 8% at secondary schools. The primary school sector and ITP sector experienced a decline of 22% and 2% respectively.

• Successful round of roadmap workshops

  The workshops were an important first step in the development of the Roadmaps, but they are just the beginning of the process. The workshops were rich with robust discussion and innovative thinking. Participants provided plenty of great ideas about the future direction and growth of the international education industry. The workshops were not only about tossing around good ideas though, they focused on identifying aspirations and desired outcomes and identifying clear actionable steps to take us forward.

  On the subject of roadmaps, Education New Zealand (ENZ) is delighted to announce the appointment of Greg Scott and Tim Mahren Brown to the Project Manager roles for the school sector and English Language sector respectively.  We will keep you informed of further appointments as they are confirmed.

  Introducing Greg Scott

  

  Greg Scott has considerable experience in the school sector – as a teacher, a finance manager, and most recently as the Director of Middleton Grange International College, a position he has held since 2008. Prior to that role, Greg was Education Sector Manager at New Zealand Trade and Enterprise. Greg is also a Chartered Accountant and spent ten years lecturing and in management roles at the Christchurch College of Education.

  “With his huge range of skills and experience Greg ticks all the boxes for what is required in this key role. He is well-respected member of the school community, and we are excited about the expertise he will bring to the task at hand. I know that his contribution to the project will match the significance of the project itself,” says General Manager Business Development Clive Jones.

  Greg is looking forward making a difference, and comments; "I am very pleased to be able to contribute to this vital project for the future of international education within the school sector. It is essential that the sector is listened to and well-represented throughout the process and my intention is to do just that.”

  Greg begins his role on 2 December and will be based in Christchurch.

  Introducing Tim Mahren Brown

  

  Tim Mahren Brown is CEO and Director at The Campbell Institute, which has campuses in both Wellington and Auckland. Tim and two other directors founded The Campbell Institute 11 years ago and it is now Wellington’s largest English Language School. The Institute is Preferred Partner to Victoria University of Wellington, is an accredited Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA) centre, and a member of English New Zealand.

  Tim has been a Board member and Deputy Chair of Education Wellington since 2003, and is a strong proponent of cooperative marketing, lobbying and collegiality. Based in Wellington, Tim has substantial experience liaising with the education sector’s governing bodies and political decision makers.

  “Tim is a highly-skilled English Language provider whose energy and enthusiasm, coupled with his extensive networks mean he will be a great asset to this sector’s roadmap development. I am very pleased that this hugely important sector has someone of Tim’s calibre to guide them (lead them?) in this process,” says Clive Jones.

  Tim is keen to make sure the English Language sector is strongly engaged and involved in in the roadmap development and says; “It’s great to have this opportunity to get out into the industry and share ideas with like-minded people, and to consider proactively how we see ourselves and our English Language sector shaping up over the next 10-12 years. There has never been a better time to have a voice, and I feel strongly about making sure that collective voice amounts to something significant."

• Site reading

  And that each website and digital resources helps our international education industry reach hundreds of thousands of international students and parents, education agents, education providers and exporters and people involved in education each year.  Monthly visitors to Education New Zealand’s (ENZ’s) websites studyinnewzealand.com and educationnz.govt.nz, total 184,036 and 5,826 respectively. In the three weeks that it has been live The Brand Lab has attracted 2,656 visits, and growing.

  Across government, international education now features in a number of ways. We’ll take a look at each of these in turn, and then provide a couple of examples of how you can use these resources to help make connections, enhance your marketing and, ultimately, grow your business.

  Studyinnewzealand.com The site studyinnewzealand.com replaces newzealandeducated.com and is designed as a place for international students and parents to find information about the unique benefits of studying in New Zealand. Its ultimate purpose is to drive quality traffic to the websites of New Zealand institutions and those of education agents.   Visitors to this website can read about what it’s like to learn, live and work in New Zealand, and get practical information on getting started i.e. getting in touch with an institution or contacting an education agent.   

  The New Zealand Education Story video is a feature of this site.

  Educationnz.govt.nz ENZ’s industry website is educationnz.govt.nz  and its purpose is to provide you with information, news, research and an event calendar to support your knowledge of trends and opportunities, and upcoming marketing events and activities.

  The Brand Lab The Brand Lab is a sub-domain of educationnz.govt.nz and is a veritable treasure trove of easily-accessed tools and resources – including The New Zealand Education Story – you can use to enhance the marketing of your institution, programme, product or service.

  New Zealand.com New Zealand education also features prominently – alongside Tourism New Zealand, New Zealand Trade & Enterprise, Immigration New Zealand – on the homepage of newzealand.com, a site managed by Tourism New Zealand.

  The purpose of this site is to provide a gateway through which anyone who is interested in finding out more about New Zealand – as a tourist destination, as a place to do business, as a place to live and work and, most significantly for you, a place to study – can find the information they need.  The newzealand.com website also has a link to The New Zealand Story.

  The New Zealand Story – a film tells the world about the best New Zealand has to offer – can be viewed and downloaded through this site. Education features strongly in The New Zealand Story, particularly in its third chapter ‘Open Minds’.

  newzealand.com is delivering hundreds of new visitors daily to studyinnewzealand.com.

  The New Zealand Story also has an asset library that provides tools and resources to assist New Zealand exporters in telling a clear and consistent message about New Zealand to their international audiences.

  Summary In summary, the site and film that tells the story of New Zealand as a whole are newzealand.com and The New Zealand Story.

  The sister site and film to these – those that tell the story of New Zealand education as a whole – are studyinnewzealand.com and The New Zealand Education Story. These sites, along with the tools and resources provided in The Brand Lab, are designed to help you – our international education industry – tell a clear and consistent story of the unique benefits of New Zealand education to your audience. This paves the way for you to follow with the distinctive attributes of your particular education offering. 

  Providing you with information and news on marketing activities and events, research, trends and opportunities for professional development is ENZ’s corporate website educationnz.govt.nz

  ENZ welcomes ideas and feedback on our digital platforms. Please contact Kathryn McCarrison (General Manager Marketing & Channel Development) at Kathryn.McCarrison@enz.govt.nz

• PM’s Scholarships for Asia announced

  The PMSA is an outbound scholarship programme, with funding of $9 million over five years provided in Budget 2013 as part of the Government's Internationally Focused Growth Package.

  This first round sees 89 of New Zealand's outstanding students selected to attend some of the top universities in Asia. Successful scholarship recipients for this first round include a Bachelor of Science student from Victoria University who will study at Osaka University for two trimesters, a Bachelor of Design (Hons) student from Massey University who will study for one semester at NanyangTechnological University in Singapore.

  Students will gain an international education experience, helping them to develop skills to prosper in the global economy, operate comfortably in different countries and cultures, and increase our people-to-people links with the world.

  Scholarship recipients will bring back new ideas and develop a deeper understanding of other cultures, and while away, will act as ambassadors for New Zealand, helping to promote the quality of our education system.

  The scholarships will also help us develop deeper links with some of the top education institutions in Asia, and help build networks with our key Asian trading partners.

  Education New Zealand (ENZ), who is managing this outbound scholarship programme, has been working closely with all our universities to ensure the success of this first selection round.

  Selections were made by a panel made up of members from the Asia New Zealand Foundation, Universities New Zealand, New Zealand Trade and Enterprise, Ministry of Foreign Affairs and Trade and ENZ.

  Applications for the 2014/15 rounds of the Prime Minister's Scholarships for Asia will open in January 2014.

• Merry Christmas from ENZ

  2013 had its usual mix of challenges and successes, but as an industry we’ve still got plenty of reasons to be optimistic. Trends such as the projected growth in international education worldwide, the rapidly increasing demand for international education among the growing middle class in Asia and the relatively untapped opportunities for New Zealand education programmes to be delivered offshore (not to mention the possibilities for significant growth in student recruitment) all bode well for a brighter future.

  The launch of the New Zealand Education Story and its associated customisable marketing assets allow us all to tell a shared story as one. This, combined with the new website studyinnewzealand.com, will boost our marketing efforts enormously, helping to drive more inquiries through to your institutions.

  I trust the products and services that Education New Zealand (ENZ) developed and delivered in 2013 to support your growth are useful and making a difference. There are more industry support products and services to come in 2014, and these will be delivered alongside the most important collaborative project we’ve initiated this year: the Strategic Roadmaps programme.

  The New Zealand International Education Conference held in November was one of the highlights for me this year. As well as enjoying the chance to meet and talk with many of you, I also got a real sense of the collaboration that’s going on in our industry.

  Thank you for your continued interest in hearing about the news and opportunities that we bring to you through our e-newsletter. We are committed to improving our communications in 2014, and this will include a review of International Education News, to ensure it continues to provide information and news that adds value to your work.

  But for now, have a great summer holiday break.

  Grant McPherson Chief Executive, Education New Zealand

• Qualifications Framework update
  In November the NZQF Qualification Listing and Operational Rules were amended to enable quality-assured qualifications at levels 1-6 that meet particular needs of an overseas country. The change allows qualification developers to apply to the New Zealand Qualifications Authority (NZQA) to list a qualification at levels 1-6 that are tailored to specific offshore needs for vocational education and training at certificate and diploma levels.
   

  In most cases New Zealand qualifications at levels 1-6 are well suited to overseas labour markets. However, in some exceptional circumstances, these qualifications lack the required content (most likely regulatory) for a particular country and a separate qualification may be developed for listing on the NZQF.

   

  Listing a qualification on the NZQF makes its quality-assured status transparent. Qualifications for specific overseas requirements must undergo the same rigorous quality assurance as all other qualifications.

   

  For more information about the recent amendments to the rules and offshore programme delivery see the NZQA website: www.nzqa.govt.nz/providers-partners/offshore-use-of-qualifications-and-programmes/.

• Update your profile on studyinnewzealand.com

  From December 15 we'll be pushing traffic to studyinnewzealand.com. Follow these three simple steps to establish or update your profile: 

   
  • Register

  Go to www.studyinnewzealand.com/get-started and see if your institution/school has a profile on the site, then follow one of the options below:  

                a. If you already have a profile you’ll still need to make updates by clicking here: www.studyinnewzealand.com/user.

                b. If you do not have a profile, click here: www.studyinnewzealand.com/institution/register.

  • Update or

    add your profile. 

  • Submit your updated profile for ENZ to approve and publish. 

  Don't have time today? You can still register now, fill out the information you have on hand, and then finish and submit your profile later.