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  • China – NZ TVET relationship strengthened

    The Minister for Tertiary Education, Skills and Employment, Steven Joyce, opened the event on behalf of the New Zealand government. The symposium was embedded within the International Forum on Vocational Education at the China Annual Conference for International Education, 2015 (CACIE 2015) where New Zealand featured as the country of honour for 2015. This was an achievement secured by ENZ’s China Team and underpins its strong relationship with organising body, the China Education Association for International Exchange.

    The symposium was part of three days of activities that included a joint universities’ alumni event for New Zealand students; a business to business session between New Zealand ITPs and their Chinese counterparts; the CACIE gala dinner, featuring an opening speech by Minister Joyce; the 4th New Zealand – China Higher Education Forum; the opening of the New Zealand Country of Honour Pavilion at the China Education Exhibition (also a part of CACIE) and the full-day symposium itself, on 24 October. Representatives from the Chinese Ministry of Education, the China Education Association for International Exchange and senior representatives from Chinese vocational institutions worked closely with the New Zealand representatives over the three days.

    The symposium featured sessions from New Zealand and Chinese speakers on topics including: the reform of TVET in China, student centric approaches to teaching, producing work ready graduates and a roundtable session on the opportunities and challenges of joint programme development between China and New Zealand. The Chief Executives of Unitec, Wintec and Waiariki Institute of Technology, the Director of Business Development and Partnerships at WelTec and the National Director for Ako Aotearoa were among the impressive array of speakers.

    The symposium was preceded on 23 October by a session with New Zealand ITPs and over ten Chinese counterparts in a business to business activity to match institutions with potential partners. The opportunity provided by the symposium and the business to business session allowed for new relationships and agreements to be formed and an affirmation of existing relationships.

    The Beijing Symposium will be followed by the China – NZ Modern Vocational Education Development Forum to be held at Wintec on 25 and 26 November.  The Hamilton forum will discuss how our institutions can satisfy the Chinese and New Zealand authorities that their transnational education programmes meet appropriate quality standards. They will also explore the issue of how to accelerate the development and approval of such programmes. 

  • Improved website offers students more

    As part of the drive to keep delivering meaningful content to prospective students and their parents that will help them choose New Zealand as a study destination, and drive referrals to your institutions, ENZ’s marketing team have developed the following pages:

    Check out the screen grabs below to see how they look!

    Other great content additions – made possible thanks to contributions from international education providers from around New Zealand – are case studies that enable students and parents to hear straight from the horse’s mouth what it’s like to live and learn in New Zealand.

    ‘Study options’ pages:

    17

    ‘Programmes and Courses’ pages

    4

    Dedicated pages for parents, graduates and those interested in STEM subjects, business management and scholarships

    18

    Case studies, where students can hear from students who have studied in New Zealand…

    5

    …and parents can hear from parents whose children have studied here.

    9

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  • Record referrals to institutions in January

    The size of the Study in New Zealand website audience has grown by 83 percent, from 1.8 million in 2013/14 to 3.3 million in 2014/15.

    An exciting development is that January 2016 saw the highest-ever number of referrals – 14,512 – from studyinnewzealand.govt.nz to the websites of New Zealand education institutions.

    This means 14,512 visitors to the Study in New Zealand website – parents, agents and prospective students – chose to take the step of sending an enquiry directly to a New Zealand institution to find out more about their study options.

    This increased traffic is the culmination of several initiatives ENZ’s Marketing and Channel Development team has undertaken to keep delivering meaningful content to the website’s audiences, and encourage them choose New Zealand as a study destination.

    Such initiatives include:

    We’re grateful to the many providers who have supplied ideas and suggestions for the audience-driven content that is proving so successful.

    As always, we’re more than happy to receive your ideas for:

    • student-generated content for the blog

    • case studies that enable students and parents to directly hear what it’s like to live and learn in New Zealand.

    Please send your suggestions to: blog@studyinnewzealand.com

  • IEGF funding broadens markets

    Unsure how you can use the International Education Growth Fund (IEGF) to help innovate your offering?

    We talked to Mike Walmsley, Chief Executive of Code Avengers, about how he has used the IEGF to grow his business.

    ENZ: So Mike, what’s Code Avengers all about?

    Mike: We have developed an online learning platform that teaches people how to build their own apps, games and websites in a way that is effective and fun as possible.

    We are looking to expand into other related subject areas. Starting with a design focus – so, not only how to code software but also how to make it look nice. And, moving on to things like copy writing – making sure the content on your website or app engages learners – and tips on digital marketing that will get people actually using the product!

    What has the International Education Growth Fund enabled you to do?

    Our IEGF proposal was for internationalising our website. Our online courses contain a whole series of interactive exercises where people actually write code and build products as they learn. Initially, the instructions in these exercises were only available in English and those who didn’t have a reading age above 12 would struggle to follow them.

    The fund enabled us to translate the course material into other languages – Russian, Portuguese, Spanish and Dutch! We’re also working on a Japanese translation. Thankfully, we’d developed the material with this in mind, so the translation process has been relatively straightforward.

    Dutch is sort of the odd one out there. How that arose, was that one of our customers in the Netherlands offered to translate the content into Dutch while she was on holiday in Thailand. We jumped at the chance, and used that as a translation test case, which was really helpful.

    This young woman is now working with us full time on marketing and promoting Code Avengers, including the code camps and clubs that we run. The IEGF funding has also enabled her to promote our products and engage partner organisations in other parts of Europe.

    While we’re here, do you have any advice for others considering launching an EdTech business?

    In any start up, passion is the key. You’ve got big competition, there are a lot of challenges and it’s not easy. In my case, I’m also doing a PhD part time and have a couple of kids, so that all adds to the challenge. For at least the first year and a half, I didn’t have anyone working with me full time, so really I think it’s the passion that keeps you going. The passion, combined with the feedback you get from customers, means you end up building a product that they like. Those two things are key.

    What’s the most rewarding thing about your work?

    One is definitely the feedback you get from customers. One customer emailed us saying that for their whole life – for 45 years – they thought they were really bad at maths and useless at learning anything that was quantitative.

    After doing our courses, which have quite a bit of math in them, they’re feeling really good about themselves. They said, “for 45 years, I thought I was dumb and now it’s just I’ve been taught in the wrong way.”

    Realising that your work can actually have real impact on someone’s life is probably the most satisfying thing. 

    Find out more about Code Avengers here.

  • Facebook Global Pages

    Each Global Pages structure has an overarching global page, or ‘default’ page, that acts as the main Uniform Resource Locator (URL) for the market-specific pages which sit under it. The market pages can be set up for a single country or set of countries, and can be customised so that Facebook users are redirected to the relevant market page, according to where they live and which language they speak.

    This means users will be served content that is most relevant to them, and create more interest as a result.

    Japan Market Page pilot

    In February 2016, ENZ launched a ‘Japan Market Page’ pilot, where users based in Japan and/or who have Japanese set as their language will be served content posted on the Japan Market Page, in both Japanese and English.

    The content will contain a mix of material from ENZ’s global social media conversation calendar and local New Zealand education news and events.

    A Japan-based intern (remember Ayumi the student blogger who visited New Zealand last year at the invitation of English New Zealand?) will manage content posting and will respond to questions and comments posted on the page.

    Read more about Facebook Global Pages. 

  • How big are our product and service exports?

    As part of the valuation process, a short survey will be sent to relevant members of New Zealand’s international education industry this week.

    The survey aims to understand more about the companies and organisations that gain export revenues from providing education products and services offshore, including the type of activities they engage in and the associated revenues. Revenue figures will remain confidential to the researchers and will be aggregated so that it will not be possible to associate any particular entity with the published data.

    The survey will enable ENZ to update our 2012 estimate of the value of education exports at $104 million. We encourage industry who receive the survey email to take part in this important data gathering exercise so that the value of your business is accurately reflected.

    Exports include the offshore delivery of qualifications, consulting, publishing, education technology and industry training. Exporters of education services comprise education organisations and companies, as well as an increasing number of companies whose primary business is not education, but which undertake training overseas.

    If you are an active education exporter and have not received an invitation to participate in the survey by 29 February please get in touch with Adele Bryant.

  • NZ a popular choice for US students

    Colin Murchison from the University of Arkansas was awarded a US$15,000 scholarship to study in New Zealand, which he will use to study finance at the University of Auckland in the first semester of 2016. Watch Colin’s reaction to winning the scholarship here, it’ll definitely put a smile on your face!

    More than double the number of applications were received this year than last year, with 2,361 US students showing a keen interest in studying in New Zealand.

    “The quality of applications was impressive,” says Amy Rutherford, ENZ’s new Senior Market Development Manager – North America. “Go Overseas’ integrated social media marketing and university outreach campaign ensured that the scholarship – and the idea of studying in New Zealand – was widely promoted across the US.”

    The Go Overseas scholarship is one of the first full study abroad scholarships offered to US students by a foreign government and will continue in 2016 and 2017.

    Go20Overseas20winner

    Scholarship winner Colin Murchison with cheque and kiwifruit.

    “The overall impact on New Zealand from this campaign is immense, and the effects on the education and travel sector will be felt for years,” says Mitch Gordon, CEO Go Overseas. “Students will come home and tell their friends about their experience. Parents will visit their sons and daughters. In the future, students will return to New Zealand to relive memories, bringing partners, children and friends. Thousands of students around the US are right now dreaming about New Zealand and talking about it with their friends!”

    Amy will be based in the New Zealand Consulate-General in Los Angeles from the beginning of January next year. If you’d like to discuss the Go Overseas campaign, or the North American market with Amy, please email her at amy.rutherford@enz.govt.nz.

  • Have you used Immigration New Zealand’s ‘Apply on Behalf’ service?

    Education agents are legally allowed to provide immigration advice to offshore student visa applicants only. Education providers can help students complete and upload the forms online, but they are not allowed to provide immigration advice.

    To use Apply on Behalf, education agents and providers need to create a RealMe login and also create their own Immigration ONLINE account on the Immigration New Zealand website. The account shows a summary list of applications and PDF versions of application forms and supporting documents that third parties submit to Immigration ONLINE on behalf of students.

    Immigration New Zealand has produced a set of information flyers to explain how the Apply on Behalf service works. . Different versions of the flyer have been produced for education agents applying offshore, for education providers, and for students.  To see a screen-shot video walk-through of Apply on Behalf online, click here.  

    On another visa-related note, you might like to encourage your contacts to join the one thousand applicants who are applying for visas electronically every week through Immigration ONLINE. From 7 December 2015, expanded eVisa and VisaView services will become available. Follow this link to find out more.

    Download the Apply on Behalf flyers here:

  • School lunch – Japan style

    Kiwi EdLink is an organisation of education providers from a range of locations throughout New Zealand including Kiwi English Academy, Glendowie College, Glendowie School, Rosehill College, Onslow College, Nelson College, Mt Albert Grammar School and Wakatipu High School.

    The luncheon began with a welcome from Dr Kate Herbert, the principal of Kiwi English Academy, and was followed by introductions from the participating New Zealand schools. After a delicious lunch, participants enjoyed an hour of networking and Kiwi EdLink members switched seats to ensure meeting all of their Japanese guests. Twenty-three people participated in the luncheon, providing an intimate atmosphere and a great occasion for agents and teachers to explore partnerships.

    As the event was drawing to a close, Ms Terumi Eto from Kitatoshima Junior and Senior High School commented on what an inspiration it was that the membership of Kiwi EdLink exemplified her picture of New Zealand as country with strong female leadership. Dr Herbert noted that, “The whole event went very smoothly – from the organisation right through to the execution. I thought the selection of agents and schools was very good and created a positive energy. It was a fabulous choice of venue and definitely something we would be keen to repeat.”

    ENZ Japan is looking forward to increasing its outreach program to Japanese agents and institutions (with a focus on secondary schools and universities) in the coming year. If you are planning to come to Japan for a market visit, please contact me for assistance. misa.pitt@enz.govt.nz

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