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• From the CE: India-New Zealand Education Week and release of the Broader Impact Valuation report

  As you read this I will be about to get on to a plane to India. I’m leading a high-level University delegation to participate in the India-New Zealand Education Week from 16 - 22 April 2023. This is an important initiative which will further support the sector’s re-engagement with India, a market which remains critical to the recovery of international education.

  The week features engagements with institution and Government partners, education agents, media and others involved in both student recruitment and internationalisation. We will also be re-launching the New Zealand Excellence Awards (NZEA), our flagship scholarships programme for India co-funded by Education New Zealand Manapou ki te Ao (ENZ) and all eight universities. The week will be bookended by two ENZ Recognised Agent Fairs in Delhi and Mumbai respectively. I expect it to be successful and enormously valuable.

  This is a nice segue to the release of the Broader Impact Valuation report made public for the first time in this edition of E-News. Commissioned by ENZ from EY the valuation found that international education is a significant contributor to the New Zealand economy.

  In 2019, international education’s direct financial contribution to New Zealand’s GDP was $3.7 billion using the Computable General Equilibrium (CGE) methodology. The CGE methodology applied by EY to determine the contribution was supported by the Ministry of Business, Innovation and Employment and Ministry of Education and is more rigorous than previous analyses.

  Having established the direct financial contribution, EY explored the extent of the indirect longer-term contribution to New Zealand’s GDP from the small proportion of international students that remain in New Zealand after completion of their studies.

  EY found that international students living and working in New Zealand in 2019 and 2022 contributed economic, social, cultural, and international benefits. Using Stats NZ Integrated Data Infrastructure (IDI) and CGE modelling, EY found that these students contributed in the order of $6 billion in the form of labour supply and productivity to New Zealand’s GDP in both 2019 and 2022.

  Determining this contribution involved estimating the GDP output and wage impacts associated with New Zealand educated international students who remained in New Zealand and transitioned into the domestic workforce in the 10 years leading up to each year.

  They also found that the pandemic significantly, and unsurprisingly, reduced the direct financial contribution to an estimated $0.8 billion in 2020. Truly tough times.

  From my perspective the report is an important and long-awaited development. Using the most up to date valuation methodology it confirms the contribution the sector has made in the past, the contribution it makes beyond economic value, and tells us that it is possible to become a vibrant, sustainable and resilient sector in the future.

  I urge you to download the full report, read it thoroughly and make use of its conclusions within your community.
  
  

  सहनांशक्तिको वहुशक्ति्तिः

  The power of many is greater than the power of one who stands alone.

  Ngā mihi nui,

  Grant McPherson 

• Re-building connections across the globe at APAIE

  Moving forward into the post-COVID era, the theme was appropriately ‘Towards a sustainable future for international education in the Asia Pacific’.

  New Zealand’s presence at the conference was strong with all eight New Zealand universities and Whitecliffe School of Fashion and Sustainability attending, along with representatives from Education New Zealand Manapou ki te Ao (ENZ) and Immigration New Zealand (INZ).

  ENZ’s Chief Executive Grant McPherson travelled to the event.

  “It is exciting to see the commitment of New Zealand institutions to attend these key regional events,” he said. “The APAIE conference is one of ENZ’s flagship events and supporting these events is a critical component of our broader strategy to rebuild connections across the globe while also rebuilding a more resilient and sustainable sector.”

  Ben Burrowes, ENZ's Regional Director Asia said, "the New Zealand Pavilion was extremely busy across the three days of the conference. The event proved a great opportunity to meet kanohi ki te kanohi (face to face) to re-build our brand awareness as well as raising our profile with our key bilateral partners and potential new partners."

  During the conference, ENZ's Director of Scholarships, Carla Rey Vasquez, and the Centres of Asia Pacific Excellence (CAPEs) Education Director, Libby Giles, delivered a presentation showcasing New Zealand's Global Citizenship journey. The session explored examples of how Global Citizenship Education (GCED) has been embedded across New Zealand schools, universities, and government entities as a way to innovate and transform education practices, including through the integration of Te Ao Māori views around this topic.

  Carla said, "It was great to demonstrate to audiences how local and international students can come together as global citizens through a focus on intercultural exchange, as well as through understanding local culture and knowledge.”

  Outside the conference, ENZ's Thailand team organised a series of meetings with key Thai government ministries and agencies including the Ministry of Education, Thailand's National Innovation Agency, the Office of Civil Service Commission, and the Ministry of Higher Education, Science, Research, and Innovation.

  Next year’s APAIE conference will take place in Perth, Western Australia in March.

   

  

  Meetings at the New Zealand Pavilion

• Call for speakers for NZIEC KI TUA 2023

  NZIEC KI TUA 2023 will be held in Ōtautahi Christchurch from 16 to 18 August 2023 at Te Pae Convention Centre. A welcome function will occur on Wednesday evening followed by two days of conference sessions on Thursday and Friday. 

  2023 marks the 30th time our conference will be held, and this year’s theme is Te Ara Ki Tua – the pathway ahead. As we celebrate this milestone, our theme encourages us to consider how our sector can thrive in the future.  

  We’re calling for speakers to help us explore the following sub-themes:  

  1. Excellent Experiences – How can we foster excellent experiences for international students studying with Aotearoa New Zealand? 
     
     
  2. Marketing Smarts – What are the most effective ways to market to and recruit international students?  
     
     
  3. Growing Global – How can we grow our relationships with international partners?  
     
     
  4. Authentically Aotearoa – How can our international education offerings tap into what makes our country special?  
     
     
  5. Fresh Offerings – How can we develop fresh programmes, products, services and partnerships and take them to the world?  
     
     

  Please refer to the NZIEC KI TUA website here for detailed information on the theme and sub-themes, session formats, tips for your abstract and biography, and speaker terms and conditions.  

  You can submit your speaking proposal through the NZIEC KI TUA Speaker Portal.  Submissions close on 22 May 2023.  

  If you have any questions, please contact us at nziec@enz.govt.nz.  

  We hope you will consider joining us at NZIEC KI TUA to discuss the key opportunities and challenges facing our sector as we discuss Te Ara Ki Tua.  

  An in-person format and early bird registration  

  Subject to pandemic settings, this year’s conference will be an in-person format. Sector feedback revealed a strong desire to return in-person, in part to facilitate kanohi-ki-te-kanohi connections after so many years apart.   

  We are not intending to offer a hybrid option (in-person and virtual format) this year as this requires additional resources to deliver and a hybrid approach results in inferior experiences for both audiences. To support attendance, and in recognition of the impact of Covid-19, a discounted early bird registration rate will be available this year.

• Prime Minister's Scholarships for Asia help students from New Zealand and India to showcase a unique cross-cultural collaboration

  The students travelled to India and for five weeks, worked with local students from Indian fashion powerhouse Pearl Academy and artisans from Kala Raksha, an NGO in Kutch, Western India. Collectively they produced a collection of garments, which reflected a philosophy from the past to everyday life. The work helped students and artisans to develop an understanding of different cultural values and ability to think creatively and collaboratively. 

   “We are thrilled to have 15 Prime Minister’s Scholarship recipients from Whitecliffe College visit India and take this opportunity to collaborate with Pearl Academy students in fashion and sustainability.” said David Pine, New Zealand High Commissioner to India. 

  “New Zealand and India hold strong education ties and the Prime Minister’s Scholarship for Asia symbolises the New Zealand government’s commitment to further strengthen bilateral ties between both countries.” 

   Administered by Education New Zealand | Manapou ki te Ao, the Prime Minister's Scholarships for Asia is a unique scholarship programme that enables the rich exchange of language, culture, skills and opportunities. It not only highlights New Zealand government’s commitment to help grow strong connections between young New Zealanders and Indians but fosters global citizens by inspiring students to take action on pressing issues affecting the world.  

   Since 2013, the Prime Minister’s Scholarship for Asia and Latin America have enabled more than 2,400 New Zealanders to broaden their horizons through life-changing learning experiences in Asia and Latin America. Applications are open until 23 April for the 2023 group scholarship round. To find out more about the Prime Minister's Scholarships for Asia and Latin America, visit our website here. 

• Around the world in five  

  Asia 

  Recruitment fairs resume at China schools 

  China is resuming in-person recruitment fairs for international universities, with international representatives invited to attend events in person again following the lifting of border restrictions. School education professionals highlight the importance of face-to-face interactions for Chinese families. 

   

  North America 

  Canada: Ontario colleges adopt new standards for programmes and supports for international students 

  Ontario's colleges have established a new set of standards of practice for international students, including guidelines for marketing and recruitment, education agents, and programme and service delivery, to ensure that international students have access to accurate information and support to succeed in their programmes. 

   

  South America 

  Brazilian outbound market booming in 2023, agents report 

  Brazilian agents are optimistic for the future with expectations for 2023 to be a record year in outbound travel. Strong demand for teen courses, higher-value sales, shifting requirements from parents, and emerging trends in products and destinations were noted at the ST Alphe Brazil 2023 conference.  

   

  Europe 

  Drastic policy changes ‘could damage’ UK sector 

  Stakeholders have expressed their concern that if the UK government implements significant policy changes related to post-study work and allowing students to bring their dependants, it could lead to a decrease in the number of international students in the country. 

   

  Africa 

  Regional framework for microcredentials to be developed 

  Southern African countries are developing a framework for the recognition of learning through micro credentials, with the aim of informing and guiding individual countries and institutions to develop their own country-specific frameworks. 

• Advertising opportunity for NZ education providers and regional groups in Japan

  The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand. KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.    

  ENZ’s Business Development Manager – Japan, Tomomi Kontani says “New Zealand’s border is now fully open to students from Japan, and interests from students and their parents, schools, and education agents are shifting back from other options.  

  “This is a great opportunity for New Zealand education providers and regional groups to join forces with us to promote New Zealand education to the Japanese public. ENZ Japan is planning to host and participate in various students/business-to-business stakeholder focus events in 2023, and this guidebook will be the main information source we refer to and distribute at these events. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and we hope regions can also participate in this special opportunity to introduce their regions and activities.”    

  Advertisement rates for individual providers range from $NZ2,400 to $NZ6,600 for guidebook and/or website listing. Individual providers can download the proposal here. Advertising copy can be provided in English.   

  For regional groups, download the proposal here for further details on the guidebook and pricing (approx. $NZ2,400 for a 2-page colour advertisement and $NZD3,600 for a 4-page colour advertisement). 

  Interested New Zealand education providers and regional groups should contact KBUNSHA directly for any questions (available in English). Advertisement bookings must be made by 30 June 2023.  

  KBUNSHA contact:  

  Minori Takahashi (Director) 

  Tel: +81-3-3234-1744 

  Email: minori@kbunsha.com  

• NZ Universities strengthen ties with Indonesia during LPDP Delegation visit to NZ

  LPDP is an Indonesian Ministry of Finance agency responsible for funding Indonesian students to pursue further study both in Indonesia and abroad. Since its inception in 2013, LPDP has sponsored over 35,000 Indonesian students and during this time, has sent 177 scholars to study with New Zealand. LPDP scholars coming here have studied in a wide variety of areas, most commonly in the engineering (energy), environmental science, education, and business subject areas.  

  ENZ's Acting Market Manager, Indonesia and Malaysia, Naluri Bella, welcomed the delegation to New Zealand from 27-29 March and said it was a privilege to host members from the LPDP to NZ and further strengthen ties with Indonesia.  

  "During this visit, ENZ showcased the quality of New Zealand’s university system by securing engagements with all eight universities in three separate roundtable meetings in Auckland, Wellington and Christchurch.  

  "This gave each university the opportunity to profile their institution and highlight areas of collaboration. A NZ Inc. roundtable meeting was also held to discuss co-funding opportunities and to develop a closer government to government relationship.” 

  The LPDP visit followed a successful trip to see LPDP in Jakarta in October 2022 by the then New Zealand Minister of Education, Chris Hipkins. During this trip, Minister Hipkins relayed that New Zealand was ready to welcome back its international students and used the opportunity to advocate for all New Zealand universities to be included on the LPDP approved partner list.  

  Ben Burrowes, ENZ's Regional Director Asia, added that it was exciting to be able to welcome the LPDP delegation to our shores following Minister Hipkins’ visit and that by Universities New Zealand (UNZ) who had led a senior delegation throughout Southeast Asia including a visit to LPDP while in Jakarta in March 2023. 

  "We are very pleased to report that following LPDP's meetings with New Zealand's universities and earlier advocacy by the Minister and UNZ, LPDP confirmed that they will advocate for all eight universities to be included in their approved institution partner list. This allows all of our New Zealand universities to receive LPDP funded scholars in the future."  

  A nation-wide Memorandum of Understanding (MoU) with UNZ is also currently being developed to support the flow of students from Indonesia and New Zealand.   

• NauMai NZ and the NauMai NZ WeChat mini programme

  ‘Nau mai’ is a te reo Māori phrase of invitation and welcome and NauMai NZ is the NZ government's official student experience platform, designed to support international students living and studying in Aotearoa New Zealand 

  NauMai NZ is written in plain English and provides practical, trusted, peer-reviewed content, designed to support and improve students’ living and study experiences. This includes information and resources to support students before arriving in Aotearoa (including useful tips on moving to New Zealand and what they need to bring), though to information to help them navigate daily life once here, including on:    

  • Making friends and building social connections  
  • Exploring and experiencing Aotearoa – the culture and the country 
  • Getting advice to improve wellbeing, study and living experiences
  • Managing money, finding accommodation, and understanding healthcare in New Zealand 
  • Balancing work and study and understanding workplace culture, and much more. 

  You can explore more via this link. 

  ENZ has also developed the NauMai NZ WeChat Mini Programme. This is a companion platform to the English platform, to better support Chinese students who prefer the WeChat ecosystem. Information from the English platform is available in Chinese on the mini programme, as well as specific features that provide peer-to-peer support, such as video sharing, livestreams, forum functionality and student stories.  

  The following QR codes can be shared with your international students. Printed flyers are also available and so if you would like these sent to you, or have any questions for our Student Experience team, please do not hesitate to contact Faymie Li, faymie.li@enz.govt.nz, and Ross Crosson, ross.crosson@enz.govt.nz. 

   

  Manaakitanga is at the heart of what we all do, and ENZ aims to support you and your mahi. He waka eke noa. We are all in this together.  

• We’re on the way back

  ENZ’s Director of Insights, Marie Clark says interest in New Zealand as an education destination remains high, and the numbers contained in the April 2023 Insights Story back her up. 

  • Traffic to the Study with New Zealand website leapt from 75,000 users in November 2022 to 295,000 users in February 2023. 
  • At the beginning of March there were nearly 34,000 international student visa holders, up 98% since our borders opened. 
  • Overall application approvals return to around two thirds of pre-pandemic levels 

  In December 2022, ENZ moved into Phase 2 of the I AM NEW campaign. This involved moving to an ‘always-on’ approach that focuses on the individual stories of the students involved in the campaign which targets potential international students and their parents across 10 markets. With a mix of paid digital advertising across Google, Facebook, Instagram, YouTube, TikTok, DV360, WeChat and Bilibili, the campaign reached an audience of 57 million outside China and a further 19 million within China. Clicks on the campaign’s digital advertisements totalled 1.2 million and 109,000 respectively. 

  New Zealand’s largest source of international students also comes into the spotlight with an updated China Insights dashboard which presents key data and commentary to help readers understand the current state of the market. Other insights contained in the report highlight: 

  • international education competitor destination growth in 2022, 
  • agents’ perspectives of New Zealand, and  
  • analysis of the potential for older professionals whose focus on learning to help their career success is balanced by their preference to continue this study from within their home country. 

  Included in the report is analysis of domestic perceptions of how beneficial international education and students are to New Zealand, and newly released analysis of the broader impact of the sector on the New Zealand economy and communities. 

  The full Insight Story for April 2023 will be available on Intellilab shortly. You can sign up to Intellilab here. 

• Student welcomes continue throughout the country

  Timaru 

  In the Timaru District, a total of 83 students from America, China, Japan, Germany, South Korea, Hong Kong and Laos were officially welcomed by the Mayor at a function at the Caroline Bay Hall on March 20. It was the first time a mayoral welcome of students has been held in Timaru since Feb 2020. 

  The welcome featured performances from the Roncalli College kapa haka group and Mountainview high School’s jazz band. Guest speakers included district Mayor, Nigel Bowen and MP for Rangitata Jo Luxton. 

  Whanganui

  Earlier this month 27 students from Japan, India, Germany, China, Thailand, and Scotland were treated to a rousing (and musical) welcome from the Cullinane College kapa haka group at the Cooks Gardens event centre in Whanganui. 

  Whanganui Deputy Mayor Helen Craig welcomed the students to “New Zealand’s only UNESCO City of Design” highlighting the importance of cultural interaction between international students and their New Zealand counterparts. 

  Cullinane College kapa haka group welcoming Whanganui’s international students. Click on the image to view the video.