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NZ Education Fair in Bangkok sets record for provider attendance
‘Tis the Season for international education events in Thailand and the increasing numbers of providers and agents is testament to the popularity of New Zealand as a study destination amongst Thai students. The series of events held from 30 August to 2 September included an agent seminar, the Bangkok Education Fair and then mini fairs held in Chiang Mai and Chonburi.
The agent seminar was attended by 108 education agents from 79 companies, including a significant number of new agents. Education New Zealand Manapou ki te Ao’s (ENZ) Thailand Team delivered a presentation that covered insights into New Zealand’s brand health as a study destination and the current landscape of the Thai student market. Updates were well received, with feedback indicating that the majority of attendees were either satisfied or extremely satisfied with the content and the networking opportunities provided. This positive response underscores the value of agent engagement in Thailand.
The Bangkok Education Fair, held on 31 August, saw the largest number of education providers in attendance in ENZ’s history. ENZ’s Market Manager for Thailand, Chortip Pramoolpol said that there were 79 representatives from 60 institutions, including all eight New Zealand universities, 44 schools, vocational institutions, private training establishments, and English language providers.
“The fair attracted 1,460 visitors, offering students and parents an excellent opportunity to connect directly with education providers.
“Prospective students and their families engaged in one-on-one discussions about New Zealand’s academic programs, student life, and pathways to success. The event garnered positive feedback, with 84% of surveyed sector representatives reporting satisfaction or extreme satisfaction with the fair,” said Chortip.
At the opening ceremony, New Zealand Ambassador Jonathan Kings presented the Alumni Hall of Fame Awards. These annual awards honour alumni who have achieved notable professional success, gained significant social recognition, and positively contributed to promoting New Zealand as a premier study destination.
ENZ also organised a special seminar featuring three distinguished guests. Purachai Piumsomboon, the former Interior Minister of Thailand, spoke about his experience sending all three of his children to study in New Zealand from primary school through university. Additionally, Peterpan and Lilly Nichapalak, two influential figures with nearly one million followers, shared their personal stories about how studying at New Zealand high schools positively transformed their lives.
In the lead-up to the Bangkok fair, ENZ organised a series of events aimed at expanding outreach to Thai students. From August 27 to 29, ENZ conducted a school roadshow across six schools in Chonburi, delivering information sessions about studying in New Zealand. A notable highlight of the roadshow was a simulated classroom experience hosted by a New Zealand school, allowing Thai students to get a taste of the New Zealand education system firsthand.
Following the main fair, a mini fair was held on 1 September in Chiang Mai and Chonburi offering another chance for prospective students and parents to interact with New Zealand education providers. The event series concluded with a final visit to two more schools on September 2, also in Chonburi and Chiang Mai. These additional events emphasised ENZ’s commitment to engaging with students beyond the main fair, fostering strong ties with schools, agents, and prospective students in the surrounding Bangkok region.
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Discount for AIEC 2024 Melbourne – E-News special!
AIEC 2024 are offering New Zealand delegates a special rate for their upcoming conference in Melbourne from 22 to 25 October. This year’s theme, ‘the human element’, invites educators, researchers, policymakers and thought leaders to explore the multifaceted dimensions of human interactions across the international education landscape in this rapidly evolving digital era.
In amongst an action-packed programme, there are several New Zealand speakers presenting this year on topics relevant to New Zealand delegates that include:
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Brett Berquist from the University of Canterbury will speak in the session on: Diversifying Asian student cohorts: navigating constraints and maximising opportunities
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Hayley Shields from Edified NZ will be presenting in the session on: Expectations versus reality: insights into the international student journey
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Catherine Dunphy, Martin Hookham-Simms, from the University of Auckland, and Hayley Shields, Edified NZ are speaking in the session on: Designing an internationalisation framework through Indigenous values
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Monique van Veen and Elizabeth Zou, from the University of Canterbury will speak about: Engaging with the next generation: surprised and inspired by them
Anyone registering by the 30th of September will lock in the early bird rate (a saving of $150 off the standard rate).
Use code ENZ150@AIEC24 at the checkout to receive the rate. This is limited to the first 50 registrants and is applicable to Non-Client/Member Standard rate only.
Find out more, including the full programme of keynotes, workshops, sessions, plus social events and exhibition activations on AIEC's event website here - Australian International Education Conference | AIEC (idp.com)
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Sector support needed for the 2024 International Student Expenditure Survey
Education New Zealand Manapou ki te Ao (ENZ) will soon be collecting data for the next International Student Expenditure Survey and is seeking sector support to ensure it gains an accurate picture of international students' expenditure while they study in New Zealand.
This survey is important to the future of New Zealand’s international education sector as it enables us to tell the story of the value to New Zealand, to each sector and to each region. It gathers information on international student travel (including visiting friends and family) and spending from a national survey of student expenditure.
The last survey was undertaken in 2018 and over 5000 responses were received. Since then, that data has since been put to multiple uses, including informing the quarterly Statistics NZ Education Trade Services number as well as a range of other student and regional valuations.
ENZ’s Director of Insights, Marie Clark, ran an information session on the upcoming survey last week. The session covered:
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Why the survey is important, including other options we have explored
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An overview of what is being collected.
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The quality assurance processes
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Who’s involved with the work
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An overview of the survey
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The outputs that are proposed
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What’s involved for providers and students
If you missed it, you can watch a recording of the session here.
More information will be sent directly to providers soon with details on how the sector can help share the survey amongst students. The more responses we get, the more accurate the results will be and therefore will provide greater insights for education providers, the regions, and the various subsectors.
If you have any questions in the meantime, please reach out to insights@enz.govt.nz.
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Does it matter if New Zealand wasn’t a student’s #1 choice? Join the Insights and Student Experience teams and find out!
In this session, Director of Insights, Marie Clark, Insights Analyst, Dr Tom Vardy, and Student Experience Manager, Ross Crosson, will give an overview of the key findings of the survey and will also exclusively preview our deep dive into the questions on decision making and country choice. Answering the question: Does it matter if New Zealand wasn’t an international student’s first choice?
In the 2024 International Student Experience Survey, students lifted their positive rating of their experience to 86 percent, two percent higher than the previous year. In addition, the number of students who rated their experience as “excellent” lifted eight percent to 41 percent. ENZ’s media release which includes links to the report and data sets can be found on our website - Rise in international students rating New Zealand experience positively.
As many education providers are looking to take advantage of new opportunities, this webinar is an important first chance to identify what additional support for international students may be required for the 2025 academic year.
Click this link to join the session: Student Experience Webinar | Tuesday 24 September 11am to 12pm.
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NZ-GRADS scholars come together at annual science meeting
The NZ-GRADS programme awards scholarships to students from developing countries who are passionate about researching topics related to greenhouse gas emissions from agriculture systems, primarily livestock. The scholarship programme is funded by MPI and managed by Education New Zealand Manapou ki te Ao (ENZ).
The seven scholars were supported to travel to Wellington by MPI, while ENZ organized the travel and scholar engagement for the day. This event not only allowed scholars the opportunity to hear cutting-edge research relevant to their own fields, but to also to connect with each other, and fellow scholars and researchers. The scholars are currently studying towards their PhDs across the motu at the University of Auckland, Massey University, the University of Waikato, the University of Otago and Lincoln University.
ENZ Director Scholarships Carla Rey Vesquez said getting the scholars together in-person enabled lively discussion between the scholars and attendees.
“I was delighted to witness the excitement and ideas emerging from the conversations. The NZ GRADS scholars are a vibrant group of people dedicated to creating a greener future both in New Zealand and back home.
“Attending in-person was critical in cementing their understandings of research in their own fields and the wider science community in New Zealand,” she added.
The event was very well received by scholars, with Kirill Bogdanov commenting “this was an excellent experience to be around people who support science and especially listen to the questions they asked - it is valuable to know what the investors expect from your research.”
“New Zealand is giving me a marvellous opportunity to perform high-quality research, communicate with interesting people, and be on my own adventure in a land far, far away,” he added.
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From the CE: Ki te Ao - To the World
Tēnā koutou katoa
This will be my last column as Acting Chief Executive, as later this month I will be handing over to Amanda Malu, ENZ’s incoming Chief Executive.
It has been a privilege to lead ENZ since November 2023. Over the past eleven months I have had the pleasure of connecting with the sector and New Zealand Inc colleagues to advance New Zealand’s international education offerings to the world. I have also deeply valued being part of the ENZ team – I have been awed by the commitment everyone has to international education.
It has been inspiring to be part of New Zealand Inc’s commitment to double the value of our exports in the next decade. We are working alongside our major export agencies, and collectively working to find solutions.
The Government has also signalled increased focus on Southeast Asia as a key market for New Zealand. Recently I was pleased to join our Minister, Hon Penny Simmonds, when she held bilateral meetings with senior delegations from the Philippines and Viet Nam.
Some of the highlights during my time at the helm have included interacting with scholars at the first ever Manaaki New Zealand Scholarship Conference in May, attending the New Zealand – China Education Forum with China’s Minister of Education His Excellency Dr Huai Jinpeng in June, and receiving the President of India, Honorable Smt. Droupadi Murmu, at our New Zealand International Education Conference (NZIEC) KI TUA in August. It has been wonderful to witness first-hand the transformative power of international education.
I would like to acknowledge and thank everyone in the sector who work so hard to grow international education and its value to New Zealand. As I return to the Board, I am very much looking forward to seeing the sector continue to flourish.
Kei ōu ringaringa te ao.
The world is yours.
Dr Linda Sissons
Acting Chief Executive
Education New Zealand Manapou ki te Ao - International photo round-up
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ENZ staffing changes in Washington, D.C
On Friday 27 September Amy Rutherford, our Regional Director – Americas, the Middle East, and Europe and Counsellor (Education), will be finishing after eleven and a half years at ENZ.
Amy started at ENZ in 2013 as an International Market Manager for China. She has been in Washington, D.C. since 2018, having been in Los Angeles prior to that as ENZ’s Director of Education, North America. Prior to working for ENZ, Amy studied in the United States as an undergraduate student and worked for the University of Otago in the North American and European markets, as well as the New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad (IFSA).
“As a colleague of Amy’s in the International team, I’ve greatly appreciated Amy’s knowledge and expertise and I know she has built of wide network of trusted colleagues across New Zealand’s international education sector,” Acting General Manager Ben Burrowes said.
Ben added, “on behalf of ENZ, it is my privilege to congratulate Amy on an outstanding tenure at our organisation and we wish her well for the next step in her professional career”.
We are delighted that Natalie Lulia, currently Associate Director of Engagement – North America, will step into the role of Acting Regional Director - Americas, Middle East and Europe on Monday 30 September.
"Natalie has been a fantastic addition to ENZ and steps into the role at a particularly important time as we implement our 2024 – 2027 business strategy,” Mr Burrowes said.
Natalie first joined ENZ in October 2023. Prior to ENZ, she was Director – Māori for the Centres of Asia-Pacific Excellence (CAPE) and Strategic Advisor, International Indigenous Development at Te Whare Wānanga o Waikato - University of Waikato. There, she led a team passionate about Māori business capability, Global Citizenship Education and raising awareness to establish meaningful relationships in the Asia-Pacific, particularly with indigenous communities.
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Tony Gray appointed to ENZ Board
Gray will start his Board appointment on 1 November. He has vast experience in the education sector, in a career spanning 37 years both here and in the United Kingdom. Gray is currently Chief Executive of the Nelson Tasman Hospice Trust.
Gray’s focus was on vocational education after migrating to New Zealand in 2003. In his most recent role in the sector, Gray was Chief Executive at Ara Institute of Canterbury between 2017 and 2021, and Chief Executive at Nelson Marlborough Institute of Technology (NMIT) prior.
Under Tony’s leadership, NMIT became a leading educator for regional primary industries. He has a strong interest in growth and innovation, helping to establish INNOVATE – a regional entrepreneur activator that supports, nurtures and grows businesses in the region.
In this time at Ara, Tony led his organisation through the Reform of Vocational Education and continued his interest in supporting innovation – leading the establishment of Te Ohaka, a Centre for Growth and Innovation. Tony also grew Ara’s involvement in the Te Papa Hauora Health Precinct - a collaboration with Te Whatu Ora Waitaha, University of Canterbury, University of Otago and Ngāi Tahu.
In 2023, Tony was appointed a Member of the New Zealand Order of Merit for his services to education.
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ENZ seeks Expressions of Interest to grow the Thai schools’ sector
In 2023, enrolments from Thailand were the fifth largest for New Zealand’s schools with most enrolments coming from students living in Bangkok. Education New Zealand Manapou ki te Ao (ENZ) is now looking to grow this market by collaborating with New Zealand schools and regional Thai education agents to build partnerships with schools in cities outside the capital city (referred to as ‘second tier’ cities).
The initiative, called the Thailand Second Tier City Promotion is planned to run in 2025-2026. ENZ is currently seeking feedback from New Zealand schools to measure interest in participating in the promotion and is running a survey until Tuesday 30 October 2024 for interested schools.
Collaborative school clusters are invited to participate in the initiative which will form sister school partnerships with regional Thai schools. Each cluster should consist of at least three schools.
Through these partnerships, a wide range of study options for Thai students and schools will be available. This may include short-term 4-week school immersion programmes, 1 to 2 terms or full year study programmes, teacher trainings, virtual interaction, online curriculum-based collaborative projects etc.
ENZ’s Acting General Manager - International, Mr Ben Burrowes, said that over the years New Zealand has built a very strong reputation as a high-quality education destination particularly amongst students from Bangkok. He says that this helped the market rebound significantly post-Covid.
“With the international education market in Bangkok now highly saturated, ENZ sees this promotion as a good opportunity to help schools reach an untapped market in regions across Thailand.
“Through working with high performing regional education agencies and in collaboration with New Zealand schools, our initiative aims to support the development of sister school partnerships in each province,” said Ben.
“This is a strategic move to raise the profile of New Zealand’s school sector and grow interests from a new pool of prospective students and their parents,” added Ben.
If your school is interested in exploring this opportunity, please fill out this survey by Tuesday 30 October to help us match your interest with our upcoming initiative. Additional information can be found in this document. If you have any questions, you can email these through to NZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol Chortip.Pramoolpol@enz.govt.nz.