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• Capability building in digital marketing

  Conducted by George Hernandez of the Higher Education Consulting Group, the interactive, full-day workshops focussed on optimising student recruitment through all the seven stages of conversion.

  Participants also assessed their internal marketing practices for each of the student conversion stages, from expression of interest to retention, and rated their practices against world standards.

  Deanna Anderson, ENZ’s Business Development Manager, said the audit and assessment of marketing practices was a valuable exercise for the workshops.

  “The assessment process was very useful for industry participants and helped spark some inspiration on tactics for new marketing plans for 2018,” she said.

  Susie Robinson, CEO of the Higher Education Consulting Group, said the workshops highlighted the diversity of New Zealand's international student market, and the dedication of professionals working in the sector.

  “A key benefit of the workshops was the realisation, for participants, that even small and cost-effective interventions can yield a big return when it comes to optimising the student recruitment pipeline.”

  The workshop received encouraging feedback from participants as well.

  “It was great that it [the workshop] took a holistic approach, looking at the whole student pipeline, and it really made you understand where your gaps are,” one participant wrote.

• ELS changes for Korean students

  The Korean government has announced a ban on after-school English education to first and second graders in elementary school (Years 3 and 4 of New Zealand primary school) as well as English classes at kindergarten (Years 1 and 2 of New Zealand primary school).

  The ban for first and second graders will come into effect in March 2018 while the kindergarten ban will take place from 2019.

  Kay Kyungah Lee, ENZ’s Senior Market Development Manager – South Korea, explains that the ban is to prevent students from studying English before the third grade, where it becomes part of the curriculum in Korea.

  “To get a headstart, many schools offer after-school English courses for first- and second-graders.

  “To equalise the competitive education culture, a law banning advanced learning was adopted in 2014. However, after-school English courses remained intact due to strong demand from parents.”

  Kay said Korean parents have relied on English being taught during early education for many years. However, with the new ban limiting this option in-country, there could be opportunities for New Zealand providers to benefit.

  “This ban is likely to result in an increase in private English education. But when only expensive options are available in Korea, overseas education can be more appealing and have better value for money.

  “English language is still regarded as one of the most important skills in the competitive job market in Korea. The level of interest for an effective English education would be high amongst Korean parents.”

• NZQA update for Thai students

  The Council of University Presidents Thailand has agreed to support continuation of the NCEA Level 2 - Matthayom 6 qualifications recognition arrangement, whereby Thai universities will continue to use the equivalence criteria to make their admission decisions.

  This arrangement provides two options for students to meet requirements for NCEA Level 2 - Matthayom 6 equivalency. Students who meet either of these options are eligible to apply for study at a Thai university under the Thai University Central Admission System.

  The criteria for these options can be found on the NZQA website, which should be used to advise students on their programme planning and subject choices.

  For more information visit www.nzqa.govt.nz/thailand.

• Student visa approval rates

  Updated student visa decision data

  The 2017 student visa decision data is now available on the INZ website.

  Education providers must use this list when enrolling international students, to confirm if the students come from a country with a high visa decline rate for the purposes of Rule 18.2 of the NZQF Programme Approval and Accreditation Rules 2013. This Rule specifies the English language proficiency testing requirements for international students from countries with a student visa decline rate of more than 20 percent.

  The list is updated annually and comes into force for Rule 18 purposes one month after publication.

  Education providers that enrol international students have until 25 February 2018 to adjust their enrolment policies. From that date, education organisations must use the published 2017 decline rates when enrolling international students, to determine which Rule 18 requirements apply.

  Agent approval data for Viet Nam and the Philippines

  Since 2016, INZ has published student visa approval rates of education agents in India on its website. INZ has now extended this to include the 2017 student visa approval rate data for education agents assisting student visa applicants in Viet Nam and the Philippines.

  The data includes all education agent and adviser types, including offshore exempt agents and licensed immigration advisers.

  The Viet Nam report is limited to education agents with five or more student visa applications completed in the stated time period, while the Philippines and India reports are limited to education agents with 10 or more student visa applications completed.

  Please contact IEengagement@mbie.govt.nz if you have any questions. 

• What’s new in IntelliLab

  ENZ’s Intelligence team has added new content to IntelliLab:

  • Visa dashboard for December 2017 (full year summary)
  • IVY – an interactive visa tool
  • Market factsheets (for China, India, Korea, Japan, Columbia, Vietnam)
  • International student Barometer survey results for university and ITP sectors
  • Updated country forecasts from The Economist Intelligence Unit

  IVY contains a wealth of visa information and will replace the 50-page monthly visa trends report (the last visa trends report was November 2017). The monthly visa summary dashboard will continue in its current form.

  IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information. (Please note: IVY has a large file size, so some patience may be required while we explore ways to improve it.)

  Our interactive enrolments tool TED (The Enrolments Data) is being updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider. The top-line numbers, such as total number of students and students by country, remain unchanged.

  We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.

• Around the world in five

  GLOBAL

  New destinations and delivery models will influence student mobility

  A new report argues that international student mobility will continue to grow but will see new destinations and delivery models taking over, and partnerships between institutions will be crucial.

  Read more

   

  US

  Declining international enrolment in US higher education in 2017

  International enrolment in US higher education declined by nearly 4 percent between 2016 and 2017, with the decline more pronounced at graduate level in both STEM and non-STEM fields.

  Read more

   

  CHINA

  China publishes more science research than the US

  China has overtaken the United States in the volume of scientific research it publishes, according to a report from the US National Science Foundation. In 2016, China published 19 percent of the global total of scientific studies.

  Read  more

   

  INDIA

  Technical courses revamp focuses on practical learning

  To combat rising unemployability and to produce work-ready graduates better suited to industry requirements, curriculum changes are being made in India to engineering and technical courses to make them more practical.

  Read more

   

  GLOBAL

  Mobile graduates launch app for the ‘study abroad generation’

  Student reviews of attractions, restaurants, bars and places to visit in countries all around the world have been compiled into an app to help international students navigate their host countries.

  Read more

   

• Bringing ideas to life in China

  Ideas to Life took place at the University of Auckland Innovation Institute in Hangzhou – an area known as the Silicon Valley of China for its reputation as a leading innovation and technology hub.

  The conference showcased the University of Auckland’s work in several areas relevant to the Chinese market. These included digital health, high value nutrition, light metals research, advanced materials and manufacturing, and clinical trials and drug development particularly in oncology. 

  Leading education experts from China and New Zealand also attended an education industry-specific session at the conference. Organised by the University of Auckland English Language Academy, the presentations provided an overview of international education in New Zealand, updates on programmes including customised services for groups of students, and shared expertise in academic learning and research.

  Julie Haskell, Director at the English Language Academy, said the session provided an opportunity for collaboration, networking, and knowledge sharing between academics, agencies and university officials from both countries.

  “The education day provided an excellent opportunity for us to showcase the Institute and the opportunities offered by the English Language Academy.

  “We look forward to hosting future events at the Innovation Institute in Hangzhou.”

• Japan and New Zealand celebrate education milestone

  Last week, ENZ hosted a reception in Tokyo to celebrate the 20^th and 30^th anniversaries of three Japanese schools’ first New Zealand visits and to thank them for their continued support of New Zealand.

  Over the last three decades, the three Japanese schools – Josogakuin Junior High School, Hikarigaokajoshi High School, Tokorozawa Kita High School – have sent more than 4,000 students to New Zealand for academic study and school excursion programmes.

  Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said the schools shared some fantastic feedback about New Zealand as a study destination.

  “The principal of Tokorozawa High School said the importance that New Zealand education places on acquiring future skills and global competency was one of the reasons why it resonated with him as a destination for his school’s study abroad programme,” said Misa.

  “His school has also had annual visits to the University of Canterbury and Lincoln University, which he felt was an excellent opportunity for Japanese students to experience New Zealand’s tertiary-level programme.”

  The reception opened with a powerful kapa haka performance by local group Nga Hau E Wha, showcasing Māori language and culture.

  The New Zealand Ambassador to Japan, Stephen Payton, presented the schools with certificates of appreciation, signed by ENZ Chief Executive Grant McPherson.

  Air New Zealand was also on hand for the celebration, gifting plaques and airline tickets to New Zealand for teachers at the schools.

  Misa said in the lead up to the 2020 Olympics and Paralympics, hosted by Japan, the Japanese government is accelerating its plans for internationalisation.

  “I see a growing opportunity for ENZ to promote the quality of New Zealand’s universities, especially the direct pathway to the Bachelor’s degree programme available for Japanese high school students.”

  

  The Nga Hau E Wha group performs a kapa haka.

• NZIEC 2018: Theme and call for speakers

  ENZ warmly welcomes presentation proposals from across the global international education industry for the 27^th NZIEC. Submissions are welcome on any topic relating to the international education industry. Check out the guidelines for presenters and submit your proposal on the NZIEC website. Our call for speakers closes on Friday16 March 2018.

  Conference theme: Inspiring Global Citizens 

  ‘We must no longer consider ourselves
  as citizens of the cities or countries in which we live,
  but we must consider ourselves citizens of the globe.’

  In this time of rapid change and globalisation, international education has a vital role in equipping our society with the skills needed for the future. New Zealand is ideally placed to address this need. We rank first in The Economist Intelligence Unit’s Worldwide Educating for the FutureIndex for our ability to equip our young leaders with the critical thinking, collaboration and global awareness skills they need to succeed in an increasingly internationalised and technology-driven world.
  
  The 27th New Zealand International Education Conference and Expo (NZIEC) will explore how international education can build on this strength to equip and inspire our students, educators and professionals to become the new wave of global influencers and leaders. Our international education industry can help change the world.

  NZIEC 2018 will explore the following questions:

  1. How do we inspire and develop the next generation of global citizens?
  2. How can we harness technology to enhance our international education marketing, offering and practices?
  3. How can we forge leading-edge education products, services and technologies that will be in-demand in existing and future global markets?
  4. How can we connect the value of international education to our diverse communities?
  5. How can we work together to ensure international education contributes to New Zealand’s future development? 

  NZIEC 2018 will feature five breakout streams. Check them out here.

  About NZIEC 2018

  The New Zealand International Education Conference and Expo is the annual conference for New Zealand’s international education industry. NZIEC 2018 will be held at Te Papa Tongarewa on Thursday 9 and Friday 10 August and is expected to attract 700 delegates. Registration will open in May 2017. For more information, check out www.nziec.co.nz. We hope to see you there!

• Innovative new search tool on SiNZ

  Following feedback from New Zealand institutions, ENZ sought to offer better tools to institutions to tell their story on the site, with better search capabilities to help students find study options faster and more intuitively.

  More than one million potential students visited SiNZ in 2017, with the website referring nearly 200,000 of them to New Zealand institutions.

  Lucia Alarcon, ENZ’s International Digital Programme Manager, said by giving students a faster, more intuitive way to find study options, the innovative new search tool makes it easier for institutions to recruit high-quality international students. 

  “As well as providing better search listings for students, the new functionality offers institutions more advanced ways of telling their story such as improved photo galleries and separate profiles for their departments,” said Lucia. 

  “We now offer a powerful and comprehensive search tool to help students find the course or institutions they’re looking for, as well as offering industry more advanced features to promote their education institutions.”

  The key new features include:

  • A one-stop-shop profile for institutions to showcase their proposition, courses, scholarships and other key information
  • More visual content, with a better display of features and photos
  • Showcasing each campus separately, with words and photos
  • Separate profiles for each institution department
  • More contact details for each campus and department
  • Better search listings – listed alphabetically with filters to refine searches.

  Check out the search tool here.