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US Fall recruitment tracking well
ENZ and representatives of New Zealand education providers spent the season interacting with students, parents and education professionals across the US at various recruitment fairs and study abroad fairs.
They also attended industry conferences, such as the NAFSA Regional Conferences which provided great opportunities to network with their US counterparts, reconnect with current partners and find new partners.
Lewis Gibson, ENZ Field Director, North America, said these events, against the backdrop of ENZ’s Future Proof 2.0 campaign, led to a spike in US visits to the Study Abroad page of the SiNZ website and sign ups to MyStudyNZ.
“This highlights the importance of combining digital efforts with in-market visits to the US, where personal relationships are important in ensuring the success of partnerships and the flow of students,” said Lewis.
States where New Zealand representatives were active directly corelate to increases in page views (see table below).
For example, SiNZ saw 9,234 and 7,359 unique visitors from California and Michigan respectively during 2018, out of a total of 71,549 US visitors.
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Around the world in five
GLOBAL
‘Country brand’ driving international students’ decisions
A country's brand is becoming an important driver when considering study destinations abroad, a survey of 20,000 students has found.
VIET NAM
From recipient to partner in international education
Viet Nam's Strategy for Education Development is placing an increased emphasis on the internationalisation of higher education in order to lift the global ranking of its universities and overhaul its outdated curriculum.
INDIA
High percentage of parents want their children to study abroad
As many as 44 percent of parents in India want to send their children to study abroad, including to destinations such as the US, UK, Australia, Canada, Germany and New Zealand.
JAPAN
Japan woos new faces from the outside
An aging population and shrinking domestic workforce in Japan are forcing the Asian nation to liberalise its immigration laws and has seen the number of foreign students double in the past five years to 260,000.
AFRICA
Demand for business education rises in Africa
Business schools from outside Africa have been keen to capitalise on the interest as demand for business education rises in the region but the hurdles of cost and regional relevance remain.
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Advertising opportunity in Japan
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the annual guidebook is the only Japanese publication officially supported by the New Zealand Embassy in Tokyo and ENZ.
“With the Rugby World Cup held in Japan for the first time this year, New Zealand will have an increased presence and visibility in the public,” said Misa.
“This guidebook is a great opportunity for regional bodies and individual providers to promote their offering. Furthermore, because destination marketing is a key part of education promotion in Japan, KBunsha is offering a separate advertising rate for regional groups.”
To advertise, bookings must be made by 22 March 2019.
For further details on the guidebook and pricing for regional groups, download the proposal here.
For individual providers, download the proposal here.
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What’s new on IntelliLab?
IntelliLab is free, easy to access and provides the latest information on student numbers and trends, market information, industry valuations, research, and insights on developments to help industry make informed decisions.
It also includes exclusive content – the reports and insights are only available to registered international education providers and New Zealand government officials.
The latest publications include:
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ENZ’s Regional Activity Plans 2019
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2018 December Visa Summary
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2018 December IV (interactive visa tool)
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2018 November Visa Summary
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2018 November IV
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2018 October Visa Summary
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2018 October IV
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2017 Sector Fact Sheets (overview of 2017 student numbers, value, fields and levels of study)
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Report on International Education Sector: Future Directions (a sector-led programme of work)
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China Skinny’s City Tier Calculator (identifies opportunities specific to China’s cities and regions)
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China Outlook Workshop Webinar and Presentation
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China FSV Decline – November Update
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International Student Average Student Value Factsheet (highlights the total economic value and average student value by market or region)
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Student visa processing update
A very large number of applications have been submitted to INZ in January for courses beginning within four weeks of the application submission date.
Jeannie Melville, INZ’s Assistant General Manager, Visa Services reminds applicants to apply for their student visa at least eight weeks before their course start date.
“For those with an application in progress, we ask that they first check the recent student visa processing times published on the INZ website before contacting INZ to seek an update on their application. Those who submitted their visa application online should also check their online account regularly to ensure they haven’t missed any communications from INZ. If INZ needs more information to decide an application, it will take longer to assess.”
During this peak student visa application period, INZ is processing applications in some additional sites in an effort to ensure applications are decided as quickly as possible.
To ensure the sector is well informed, INZ is developing improved reporting on application processing, including the volume of work in progress and expected processing times. INZ will provide this information in regular email updates to education peak bodies.
ENZ is working closely with INZ on student visa processing matters, to help providers, students and agents understand the current situation. While INZ continues to experience high volumes of student visa applications, ENZ continues to monitor market reactions and engage constructively with INZ.
Current fee paying student visa application volumes (as at 27 January 2019)
Status
Application volumes
Assessment ongoing
7430
Approved in principle
1109
Total on hand
8539
Recent processing timeframes (calculated based on fee paying student visa applications decided 28 Oct 2018-28 Jan 2019)
Provider Type
80% decided within:
90% decided within:
Institutes of Technology and Polytechnics
38 days
50 days
Private Training Establishments
36 days
47 days
Schools
15 days
25 days
Universities
21 days
31 days
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Kiwi publisher partners with US
The partnership will see the development of a new Global Ed series, JillE Literacy, a reading package containing more than 320 books, written by international education consultant and author, Jill Eggleton.
The series will support HMH’s new reading programme, Into Reading, and will be available for classroom use from June 2019.
Jill Eggleton, and Global Ed Director Tracy Strudley, have been working with HMH for 12 months and are delighted with the new partnership.
“Their access into classrooms in the US is second-to-none. Our goal is to teach reading and HMH can sell these books across US, Canada, South America and the Middle East,” said Tracy.
“The partnership was made possible thanks in part to ENZ’s funding to the Publishers Association New Zealand, which allowed us to travel into the market twice. Without that support, this deal would have taken significantly longer to conclude.”
As part of the partnership, Jill will travel to the US twice a year to train teachers on how to teach reading. Global Ed has worked with New Zealand-based company Essential Resources to build supporting teacher material for JillE Literacy.
“We need more engaged students. Therefore, we need books that excite them – books that spark emotion, imagination, critical thinking, curiosity and creativity,” said Jill.
ENZ Industry Development Manager Annabel Robertson says the partnership shows that education technology (EdTech) has great potential to internationalise New Zealand.
“Global Ed’s new partnership is sharing New Zealand teaching styles and providing teachers around the world with literacy tools to help students. This is great international publicity for our education system.”
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Malaysian students mean business
The students attended the camp over two weekends, learning about KYS’ study pathways in New Zealand through the Foundation (Accounting and Science) and Bachelor of Commerce in Accounting programmes offered at the KYS campus in Melaka.
KYS Business School’s strengths are in its accounting programmes as its founder, Tan Sri Halim Saad, studied Accounting at Victoria University of Wellington in the 1970s.
KYS Chief Executive, Datuk Kamaruddin Bin Awang, and CEO & Academic Director, Mr Noor Zaidi Bin Mohd Noor, attended the camps and shared their experiences studying in New Zealand.
Desiree Lee, ENZ’s Market Manager, Malaysia & Philippines also joined the events and provided small Kiwi gifts to the students.
“The students came from across the country and were delighted with their eye-opening weekend at KYS. There was interest in the FCertNZ from parents too, given the traditional preference for STEM subjects from Malaysian parents.
“The event also featured an alumni panel where graduates spoke fondly of their time in New Zealand, particularly the welcoming nature of Kiwis and Muslim-friendly environment – such as the ease of getting halal food.”
In the Foundation in Accounting programme, students complete their first two years of study locally in Malaysia before continuing study in New Zealand to qualify as chartered accountants or work towards a Bachelor of Commerce in Accounting.
Since 2015, a total of 530 Malaysian students from KYS’ Bachelor of Commerce in Accounting programme have attended university in New Zealand.
The FCertNZ is another of KYS’ foundation programme for entry into all science degrees at New Zealand universities. This one-year Foundation in Science study programme enables students to enter into a science degree at any our eight New Zealand universities.
KYS Business School is currently joining ENZ for other activities in East Malaysia from 8-16 March, including a commercial fair and schools roadshow.
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Around the world in five
GLOBAL
Engaging with international schools as a distinct recruitment channel
Direct contact with college counsellors in international schools is key to boosting recruitment of high-calibre students into universities.
UK
University applications rise amid Brexit uncertainty
A record number of 63,690 applicants from outside the EU are applying to study at UK universities, which is an increase of 9 per cent compared to last year.
JAPAN
Outbound short-term mobility continues growth
Short-term study abroad programmes continue to see growth in Japan with more than 105,000 students choosing one in 2017, spurred on by its government’s internationalisation agenda.
US
Real estate is the new gateway to the Ivy League for international parents
Wealthy parents of international students are beginning to see buying expensive apartments in the United States as not only an investment in real estate but in their children’s education.
GLOBAL
Instagram and international students: How do universities use their accounts?
Five strategies that universities are using on Instagram to successfully influence international student decisions.
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Consultation on proposed changes to vocational education in New Zealand underway
A key aim is to create a more sustainable future for the Institute of Technology and Polytechnic (ITP) sector.
The proposed reform would bring together New Zealand’s ITPs to create one new Institute of Skills and Technology, which would continue to be state-owned and funded.
ENZ’s Chief Executive Grant McPherson encourages those in the international education sector to have their say.
“Every year more than 18,000 international students choose to study at New Zealand Institutes of Technology and Polytechnics (ITPs) due to the quality of educational experience and career development opportunities they provide.
“Throughout 2019, we will continue to support ITPs in market, providing global marketing campaigns, events, agent training, market intelligence, agent and media familiarisation tours, lead referrals from the www.studyinnewzealand.govt.nz website, and other resources. At a regional level, we will continue to support ITPs via ENZ’s Regional Partnership Programme.
“New Zealand’s ITPs remain open for business and continue to welcome international students,” he says.
Click here to see the proposed changes and to have your say.
Public consultation is open until 5 April 2019.
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India webinars for providers and agents
The industry webinar for New Zealand education providers will offer market updates and insights while exploring innovative ways of engaging with the Indian market. ENZ’s India team, along with local industry experts, will also familiarise New Zealand institutions with why collaborations and partnerships are crucial for success in India.
The agent webinar will aim to improve the profile, and agent understanding, of the benefits of a New Zealand education. It will provide updates on areas of interest and key initiatives such as New Zealand school products, employment and career pathways and undergraduate university degrees.
ENZ’s India country manager, Jugnu Roy, said: “We see the agent webinar as a useful way for us to engage with student agent representatives and to empower them with the right knowledge and information to promote New Zealand.”
Please register below:
Industry webinar on Tuesday 19 March:
Agent webinar on Tuesday 26 March:
