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Changes to ENZ in Vietnam
Nga Phuong Tran, who has worked with many in the New Zealand international education industry over the last three years, is again working fulltime for New Zealand Trade and Enterprise (NZTE).
ENZ is in the final stages of appointing a new, fulltime Market Development Manager (MDM) in Ho Chi Minh City (HCMC). Once appointed, the MDM will be responsible for all support and logistics around the education fairs usually provided by ENZ, other recruitment activities as well as helping New Zealand education providers expand their engagement with Vietnam.
Until the new MDM in HCMC is appointed, please direct all enquiries related to Vietnam to the ENZ Regional Director, Izak Human.
When this latest appointment is made, ENZ will have fulltime representatives in Malaysia, Indonesia, Thailand and Vietnam. All of these Southeast Asian regional representatives are able to provide information on:
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education opportunities in their respective countries;
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local regulations regarding provision of education services;
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assistance with finding suitable partner institutions; and
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how to connect with national education ministries and officials.
ENZ representatives also maintain regular contact with a network of regional education agents and would welcome information on specific programmes or study options that you may want to promote in South East Asia.
Nga’s farewell message is that over the last three years “I have had the privilege of working with over 90 New Zealand education providers from all over New Zealand. I have met with so many memorable and wonderful people from different institutions. Many of you have taken a proactive and innovative approach to promoting New Zealand education in the Vietnamese market – so keep it up!
Thank you for your support and friendship.”
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Wānanga capture India’s interest
Yesterday the delegation took part in the second meeting of the India New Zealand Education Council (INZEC) and the first to be held in New Zealand.
A focus of the visit was to explore New Zealand’s approach to Māori-centred learning in the tertiary sector. On Monday the delegation visited Te Whare Wānanga O Awanuiārangi at the University of Auckland.
Dr Raju was interested in New Zealand’s approach to integrating Māori culture into modern-day education frameworks and how New Zealand lifts the achievement of Māori learners. The Indian Government sees education as integral for supporting India’s aboriginal tribes’ prosperity and engagement with wider Indian society.
“It was agreed by the Indian delegation, and the wānanga, that it was important to strike a balance between modernity and tradition, recognising the legitimacy of indigenous knowledge and the wider benefits of education as they relate to future employment but also wider cultural and community values,” says Ziena Jalil, Education New Zealand’s Regional Director South Asia.
“Te Whare Wānanga o Awanuiārangi expressed their desire to progress the relationship with India given the wānanga’s capability and success in running indigenous institutions from governance and curriculum development to connecting with the mainstream education system.”
The aboriginal tribes of India are its oldest inhabitants, making up 8.6 percent (more than 104 million people) of the country’s population.
Discussions at the INZEC meeting, held in Wellington, highlighted New Zealand’s approach to vocational pathways and qualification recognition, accreditation and institutional linkages for Indian and New Zealand tertiary institutions.
Ziena says “Given the short lead-in time for the second INZEC meeting, and that less than one year has passed since the inaugural meeting, the focus of the meeting was around re-committing to the relationship and critically, to agree to processes that would encourage joint activities supported by joint funding.”
While in New Zealand, Dr Raju had bilateral meetings with Minister for Tertiary Education, Skills and Employment Steven Joyce and Minister of Education Hekia Parata. Dr Raju also visited the Education Review Office and Teachers Council.
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America's Cup promotions
Education New Zealand will be in San Francisco during the week of 29 August, along with Universities New Zealand and Le Cordon Bleu, to partner in a cocktail event to promote education in New Zealand. This event will be attended by university alumni, US education representatives and VIP business guests.
New Zealand education will also be profiled at various points around San Francisco by placement on STQRY podiums. STQRY (pronounced STORY) gives visitors access to information about studying in New Zealand through an interactive resource which can be accessed at the podium or saved through scanning a QR code.
The America’s Cup is being held in San Francisco from this month through to September.
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Jovem Nerds hitting the right spot in Brazil and New Zealand
Every semester the Jovem (or 'Young') Nerds travel to a new part of the world giving viewers the inside guide to local 'nerd' culture.
In this trip the Nerds promoted New Zealand as an English language destination to their large youth audience, and showcased some of the best that our tourism industry has to offer.
While here, the Nerds published on Twitter and Instagram and have, since returning to Brazil, published two video blogs on YouTube, which have received more than 250,000 views collectively. There have been 550,000 downloads of the Nerdcast and 600,000 views of the videos released to date.
Traffic from Brazil to ENZ's student website increased by 125% for the month of June, and English language schools featured in the videos have reported an increase in traffic to their websites – one school received their usual monthly traffic in one day.
Five videos will be posted in total.
ENZ is looking to identify key opinion leaders in other priority markets to replicate this highly-successful awareness-raising campaign.
View the New Zealand highlights of the Jovem Nerds' trip on their blog.
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Schools' campaign kicks off
The campaign was launched in Japan in mid-July, and in the remaining markets at the end of July.
The campaign targets parents who are thinking of sending their children overseas for high school. Through short video clips, students share what it’s like to study and live in New Zealand, parents share what it’s like to send their child here, and New Zealand international support staff at high schools talk about how they support their international students during their studies.
The campaign will run through Google and Yahoo! networks, and in media specific to each country. Parents can click through to a dedicated landing page to watch the videos, read further information and then follow a link to a local New Zealand Specialist Agent (NZSA). They can also choose to download a PDF of the key information and a list of their local agents.
ENZ has kept the NZSA network in each country informed about this campaign, which runs until 29 September in all markets.
The campaign material features the refreshed ‘Study in New Zealand’ student campaign, which showcases to potential students and their parents that you get more from a New Zealand education: a better learning experience, greater lifestyle opportunities and the foundations for a promising future and career.
ENZ is trialling the 'Study in New Zealand' student campaign at events, fairs and in marketing campaigns through to December 2013.
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Strategic famils identify opportunities
“New Zealand is a great environment for study. Not too crowded, not too quiet, just right”. That’s the view of an Indonesian agent who recently attended one of ENZ’s familiarisation tours.
In May and June Education New Zealand (ENZ) hosted four inbound agent visits with a view to increasing the number of international students recruited to New Zealand by agents.
Thirty-seven agents from five countries visited 33 campuses and schools around New Zealand.
Kaye Le Gros, ENZ’s Channel Development Manager with responsibility for agents, says the familiarisation tours and strategic visits had three objectives.
“We wanted to build agent relationships and awareness of agent barriers within government agencies and institutions; we wanted to collect base data on individual agents’ student numbers and their opinion on barriers to growth; and we wanted to showcase successful alumni, New Zealand employers recruiting international staff and possible employment outcomes for international students.”
“The familiarisation and strategic tours were very successful in that respect, but they’ve also left us all with some food for thought. We collated the feedback that was collected during the visits so you can read about the issues raised by other agents, and the way ENZ is responding or intends to respond to certain issues in line with our strategic plans.”
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Code transfer to NZQA
NZQA will now be processing applications for Code signatory status, and responding to queries about the Code and any complaints alleging provider non-compliance.
School relationships with the Education Review Office in terms of monitoring the Code will remain unchanged, and arrangements for universities will also stay the same with Universities New Zealand continuing as the body responsible for quality assurance.
Any complaints from international students against providers will continue to be considered by an independent body.
All matters relating to administration of the Code should now be directed to NZQA. This includes applications, notification of changes, attestation returns, and any concerns around compliance.
For more information, go to the NZQA website.
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NZ partners Global Skills Summit
New Zealand is a country partner for the event which will provide a platform for discussion and information exchange, and help foster the government, industry and business relationships that underpin the India-New Zealand education relationship.
New Zealand's education relationship with India has grown stronger over the past few years, particularly with the establishment of the India-New Zealand Education Council (INZEC) and with the reciprocal high-level delegations that have taken place.
These visits have created channels for a dynamic two-way relationship between our countries, and exposed India to New Zealand’s expertise in vocational training and skills development, and allowed first-hand experience of our education facilities.
There is a wealth of opportunities for New Zealand to collaborate with India and support the country with their ambitious skills development goals, especially in key areas such as agriculture and food processing, tourism and hospitality, media and entertainment, and healthcare.
The Summit gives yet another opportunity for New Zealand to showcase our expertise in the technical and vocational education space, and forge new ties with India's education industry. Previous Summits have seen over 800 participants, 60 speakers, 10 countries and over 30 exhibitors.
As a country partner, New Zealand will have a speaking slot where New Zealand will be sole country profiled, and the opportunity to jointly-host three workshop sessions around skills issues and topics. We will also have prominent visibility throughout the Summit, including an exhibit stall, and coverage in press and social media.
So far, eleven representatives from six New Zealand institutions have registered to attend.
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New student registration at Chinese embassy
In order for a New Zealand qualification to be recognised in China, students previously requested a “Certificate for the Returned Overseas Students or Scholars” from either the education section of Chinese Embassy or Chinese Consulates in Auckland or Christchurch.
However, from 1 July, students are required to register online with the education section of the Chinese Embassy when they arrive in New Zealand in order to receive their certificate when they complete their qualification. The registration system also allows students in New Zealand to share their contact details with the Embassy in case of an emergency.
The education section of the Chinese Embassy has asked Education New Zealand to inform institutions of this change in process, and encourage institutions to tell Chinese students to register online. Students should visit http://www.chinanz-education.org to register.
Please contact Aaron Zhao (Secondary Secretary, Education Section of the Embassy of the People’s Republic of China in New Zealand) for more information: aaronzl@163.com
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Hearing students’ voices
This year five alumni will be joining 20 international students to share their experiences with each other, ENZ and NZ Inc. Participants will be selected from nominations submitted by institutions, and ENZ will send out the nomination criteria and submission form at the end of August.
Student Voice will provide students and alumni with a platform from which they can share their ideas and air their concerns and an opportunity to take part in the development of an alumni strategy. It is hoped that participation in the event will inspire students to establish their own forums within their student communities.
The objectives of the event from an ENZ perspective are: to gain a student perspective on the alumni strategy ideas; facilitate communication between the students and NZ Inc agencies; and facilitate connection between alumni and industry, and current international students.
The outcomes from the Student Voice event will be shared with industry at the New Zealand International Education Conference (NZIEC) at the Student Voice 2013 panel session. Three students and one alumnus will be selected at Student Voice to participate in the conference panel.